Nick Malekos

Head of Demand Generation & Growth
Scaling B2B SaaS from to 8-figure ARR through demand gen | Growth Marketing | SEO | ABM | MarOps

[Nick Malekos @malnic]

Most marketing leaders join a company and start with a rebrand.

That's a failed project from the get-go.

You have roughly 90 days of goodwill before leadership will start questionning.

[Nick Malekos @malnic]

I love Rory Sutherland, sometimes I feel like a fan boy listening to his interviews and while listening to this audiobook.

He comes from more traditional marketing, and truly thinks out of the box.

His book changed opened my mind to possibilities I never thought.

[Nick Malekos @malnic]

AI search & crawlers have broken Google Trends.

Everything seems to be trending.

And, if everything is trending, nothing is truly trending.

[Nick Malekos @malnic]

European B2B teams keep polishing the product while their American competitors polish the pitch.

What wins attention is Conviction -- see the big AI companies, they are nowhere near AGI and they sell the dream...

[Nick Malekos @malnic]

Email is the most-skipped channel in early-stage B2B SaaS.

Almost every $1M-$10M ARR SaaS I've consulted for has (almost) never emailed their database.

The database they paid to build is sitting unused while the team obsesses over LinkedIn reach and SEO rankings.

[Nick Malekos @malnic]

Most B2B marketers still think Reddit is for memes and tech geeks.

It is the number three most visited site in the US, and 75% of decision-makers say it shapes their view on new products more than any other source.

[Nick Malekos @malnic]

Quick wins in marketing are boring.

- Asset activation,
- List clean-ups, and
- Lost opportunities.

Everyone wants to do a rebrand, new campaign, a new asset.

That's how you waste time in goodwill.

[Nick Malekos @malnic]

Backlinks are not longer cool.

The brand experience is.

And, that's more about:

- Digital PR,
- Mentions/citations
- Positioning

[Nick Malekos @malnic]

European founders treat caution as a virtue.

We are not ready/small/wait and see.

Meanwhile American competitors inflate their claims to a degree that would make most European founders wince, and it works, because conviction is how you win attention in a crowded category.

[Nick Malekos @malnic]

@NickSarafa @LearnWorlds @NickSarafa I am the SEO guy at LearnWorlds, that's an Ad ... not my field.

It's possible Google "played" with the ad messages and chose a partial message. The page is most probably this: https://t.co/rViGpL1lmp

Which is by no means an impersonation of another company's login.

[Nick Malekos @malnic]

We are live on @ProductHunt be sure to check out our Site Builder for online schools & #courses.

Launch your #training website in minutes with modern templates and the most impressive website builder!

[LearnWorlds @LearnWorlds]

📢Today, LearnWorlds and its brand new Online School SiteBuilder are being featured on Product Hunt. After 2 years of work, it has become a true game-changer ready to offer the most advanced solution in the industry! Drop by and let us know what you think: https://t.co/cqqIBIFikG

[LearnWorlds @LearnWorlds]

📢Today, LearnWorlds and its brand new Online School SiteBuilder are being featured on Product Hunt. After 2 years of work, it has become a true game-changer ready to offer the most advanced solution in the industry! Drop by and let us know what you think: https://t.co/cqqIBIFikG

[Nick Malekos @malnic]

I'm attending Worlds of Learning 2020. The leading online event of the year!

Learn how to Build and Grow your Online Course business.

#WOL2020 #Elearning #onlinecourses

https://t.co/oCQEydXLCP

[Nick Malekos @malnic]

The Must-Haves for a High-Converting Online Course Landing Page | Foundr https://t.co/gmS5j9Iqv5

[Nick Malekos @malnic]

@Evi_Cy @Roussos90 @LearnWorlds @psiozos @CyprusInsider You might want to look this up, we did our research and decided on the topic because we had an HQ here already. Not sure if many companies want to do that, but many have already left from the UK because of Brexit. P.S. We are in Limassol

[Nick Malekos @malnic]

Thank you @Roussos90 for the interview of our CEO in Forbes Cy & Phileleutheros, talking about the economics of choosing our HQ and the future of #elearning #training!

[Marios Roussos @Roussos90]

ΔΙΑΒΑΣΤΕ: Η startup που άφησε τη Βρετανία για την Κύπρο

>>> https://t.co/0FdI8yDwF3 <<<

@LearnWorlds @psiozos @CyprusInsider #cyprus #startup

[Nick Malekos @malnic]

Short version: It's ok to choose between a sitting or standing desk, but a standing desk does NOT substitute excercise which is what you should actually do instead of standing more! https://t.co/bqfDtn4nSs