@charli_xcx@xcxsource well, yes—it requires operational scale to achieve that one on one marketing, but the framing to consumers will not actively project that scale as marketing unto itself. even if they’re not unique, everyone wants to feel like they are and that’s what we’ll see change in campaigns
so what i’m saying is…if we’re going down the 3 lemons, 3 children, 3rd album route. i have to call out that the flower crown is a reference to ST era, which shifted NMT to NMF (3 days). 3 days from Friday is Met Gala Monday. we could be getting a whole album and the visuals 😵💫