Managing Marketing Podcast

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Management Consultants.

[Managing Marketing Podcast @managingmktg]

With 70% of global CMOs facing flat or declining budgets, doing "more with less" is a necessity. Starcom Australia's leadership team joins Darren to break down the 4 pillars of maximizing media spend and cutting through a complex landscape.
https://t.co/XMaC915fLN

[Managing Marketing Podcast @managingmktg]

The “hourly rate” model is breaking.
Nick Hand explores the shift to value-based remuneration, the impact of AI, and how marketers can move from cost to investment thinking 🎧
https://t.co/XnkW4Ca3Z7

[Managing Marketing Podcast @managingmktg]

Is SEO dead? Discover why Generative Engine Optimization (GEO) is the new frontier. Jarrod Allen (.monks) breaks down how AI is reshaping search, consumer behavior, and the future of agentic commerce. Don’t get left behind in the evolution of search!
https://t.co/cGH7Dezcub

[Managing Marketing Podcast @managingmktg]

$4.13T under management. $482M in marketing spend.
Nick Jackson & Andrew Moat unpack the complexity of marketing in Australia’s super sector—regulation, measurement, and proving real member value 🎧
https://t.co/O9ux5yaTZV

[Managing Marketing Podcast @managingmktg]

Stop "playing by the book" and start growing. CMO Joel Kleber reveals how he drove Jim’s Group to $1B+ turnover by ditching traditional frameworks for speed, AI, and raw authenticity. Get the blueprint for explosive franchise growth! Tune in now.
https://t.co/NrDCZ8igFM

[Managing Marketing Podcast @managingmktg]

What does true agency partnership look like in the age of AI?
Starcom Australia’s leadership team explores moving beyond efficiency to real business impact—navigating complexity, uncertainty, and deeper client understanding 🎧
https://t.co/jWUtFanSFP

[Managing Marketing Podcast @managingmktg]

Unlock the secrets to thriving in marketing! Join industry powerhouse Amanda Connors as she shares her journey from Myer to wellness. Learn how to master customer obsession, resilience, and building brands that last in a changing world. Tune in now!
https://t.co/TIQ2ISEIO8

[Managing Marketing Podcast @managingmktg]

Search is no longer just search.
Jarrod Allen explores how AI is transforming discovery, why audience language matters more than ever, and the challenge of measuring success in a GEO world 🎧
https://t.co/mi6sYv3bpz

[Managing Marketing Podcast @managingmktg]

Ahron Young, founder and CEO of Ticker News, shares his journey through modern journalism, exploring how technology is reshaping news, why integrity still matters, and how Ticker Studio is redefining credible, engaging media.
https://t.co/cGIGWRClhW

[Managing Marketing Podcast @managingmktg]

What happens when a CMO ignores the rulebook?
Joel Kleber (Jim’s Group) shares how ditching traditional marketing thinking helped drive $1B+ growth and 5,700+ franchisees. From AI to authenticity—this is a different playbook 🎧
https://t.co/AsQZGAzwip

[Managing Marketing Podcast @managingmktg]

Storytelling isn’t enough anymore. In this podcast, John Elbing explains why storybuilding puts the consumer at the centre, how it creates stronger emotional connections, and why consistency across audiences is critical for both B2C and B2B brands.
https://t.co/VMmdpYK2C8

[Managing Marketing Podcast @managingmktg]

This week on Managing Marketing podcast, Amanda Connors and Darren explore a rapidly changing industry landscape, discussing customer obsession, community building, and the importance of resilience as they share strategies for building successful brands.
https://t.co/ss2yFiD8LP

[Managing Marketing Podcast @managingmktg]

What really happens inside agency pitches? Ellie Angell joins Darren to share insights from her time as the Undercover Consultant, revealing what agencies experience behind the scenes—and why poor behaviour, not the pitch model, is damaging the process.
https://t.co/xsDERFzFFU

[Managing Marketing Podcast @managingmktg]

What really happens inside agency pitches? Ellie Angell shares insights from her time as the Undercover Consultant, revealing what agencies experience behind the scenes—and why poor behaviour, not the pitch model itself, is damaging the process.
https://t.co/sUpmP2UlzB

[Managing Marketing Podcast @managingmktg]

If last year was about Generative AI, this year is about agents. Angela Tangas, Jack Smyth and Darren discuss what agentic AI really means for brands, how it’s transforming creativity and decision-making, and why it’s becoming the new operating system.
https://t.co/fMH3baGwi4

[Managing Marketing Podcast @managingmktg]

Storytelling isn’t enough anymore. In this podcast, John Elbing explains why storybuilding puts the consumer at the centre, how it creates stronger emotional connections, and why consistency across audiences is critical for both B2C and B2B brands.
https://t.co/xAttMRnGAa

[Managing Marketing Podcast @managingmktg]

Jon Wild shares how to build a growth engine, drawing on experience at Pet Circle, Groupon, Hotel Club, Unilever and O2. He explains turning data into insight, creating focus, scaling tests, mastering unit economics, and keeping strategy simple.
https://t.co/uUylB0hvpW

[Managing Marketing Podcast @managingmktg]

In this week's podcast, Ahron Young, founder and CEO of Ticker News, shares his journey through modern journalism, exploring how technology is reshaping news, why integrity still matters, and how Ticker Studio is redefining credible, engaging media.
https://t.co/IYgaxJJeBr

[Managing Marketing Podcast @managingmktg]

Lydia Feely, Kylie Ridler-Dutton and Darren explore the evolving marketing landscape, discussing the impact of AI, agency consolidation, and the creator economy as they share strategic insights for 2026.
https://t.co/mvfR6M2wBG

[Managing Marketing Podcast @managingmktg]

If last year was about Generative AI, this year is about agents. Angela Tangas, Jack Smyth and Darren discuss what agentic AI really means for brands, how it’s transforming creativity and decision-making, and why it’s becoming the new operating system.
https://t.co/uNqfIgZAJp