WackoJacko

Digital Creative Leader| Branded StoryTeller| VFX Artist| Doodler|

[WackoJacko @maneshswamy]

LS Digital at Imedia summit, Goa
#imediain

[LS Digital @LSdigitalGroup]

Delighted to take home two gold and one bronze award at #DIGIXX2021
Kudos #TeamLogicserveDigital
@prasadshejale @RupakVed @maneshswamy
@adgully

[Neetika Madan @NeetikaMadan]

#COVID19 #COVID19India #RTPCR #CovidTesting #ArvindKejriwal #HarshVardhan #MetropolisLabs

@MetropolisLab - Pathetic Service No test result after 48 hours .No customer Service.

[WackoJacko @maneshswamy]

@MetropolisLab spoke to ur manager Praveen & team, they promised to deliver the reports on Sat. they promised to callback in 2 hours today. its 7 hours yet no calls and after i called ..they still don't have a clue when will the reports come. #Patheticservice by metropolis

[WackoJacko @maneshswamy]

@MetropolisLab Horrible experience! metropolis Labs. had collected my wife's rt PCR test on 6th April & it's been 6 days & hasn't given the reports and they have no answers about when will the reports come.
such a pathetic service in such dire times.

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy Basic guidelines like picking an event that is safe?
to analyze if the topical moment worth taking a dive on, looking from multiple POVs before hitting the live button.  
yes, in short clipping the wings of the idea
2/2

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy I feel creativity does get hampered, coz you can't think freely, as a brand you have to be extremely safe so no sentiments get hurt even unintentionally. The Risk analysis of all the campaigns has become mandatory now.
1/2

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy on the retraction part, I think every brand gauge the damage and plan the road ahead, lot of brands I know have started risk analysis teams and their job is to analyze the impact and plan the way forward.

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy in such cases the brand is absolutely sure what they are doing, they might want to put across a point on the table and they are prepared that a certain section of the society will react or revolt.

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy on the internet you will find all kind of people and their views, I feel if you have put in thoughts and energy, stick by it, and don't remove the comments section from your youtube video. the battle is already lost.

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy you can't ignore these trends. as a brand, you need to see what has irked them and find solutions swiftly..
and by with the speed, these folks boycott or ban certain trends nowadays... looks like they have their own vendetta!

[WackoJacko @maneshswamy]

@SarkarMeenar2 @adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy and you can't have a backup plan for everything.
but the key would be a little foresight can come in handy.

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy Platforms can actually play an important role in the future, they can take care of some basics, don't know if technology allows us to do that but imagine the platform predicts a sentiment analysis a little quicker so you can chart a different route for your brand.  
2/2

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy Yes, Brands would want platforms to help them in such a scenario, but ultimately it's the content that triggers trolls across the platforms.   
1/2

[WackoJacko @maneshswamy]

@Sanjay_Tripathy @adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish absolutely agree with this!

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy I would say keep an eye on the competition as well, you never know you might hit a jackpot.
2/2

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy irrespective I feel brands should invest in monitoring and listening tools, if they are not doing it and then I guess it's half baked anyway. you should know the pulse of the audience, what are they talking about, good, bad, ugly. 1/2

[WackoJacko @maneshswamy]

@Sanjay_Tripathy @adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish kind of have a different pov here... there are brands who have successfully taken politics or the current mood of the country in mind and build communications. tata tea jaago re, midday im mumbai..are great examples..

[WackoJacko @maneshswamy]

@Sanjay_Tripathy @adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish yes i agree. they should have stood for the piece they created! but i guess with death threats on your linkedin account..pulling down the campaign was easier for them.

[WackoJacko @maneshswamy]

@adgully @amandhall25 @ankita2208tweet @architlost @Arviind @krish_deep @MeenakshiSarka1 @rajeesh_rajish @Sanjay_Tripathy Great brands across the globe have successfully done this. personally,I feel if your brand personality demands a certain narrative,y should you mellow down or take a middle road. the people follow you or love you for a reason y compromise on that.if you are sure,stick to it!  2/2