Maneuver & Co.

We diagnose stalled growth and build the systems that fix it.

Positioning, ICP & growth ops for B2B companies past $100k MRR.

[Raymond Ekpo @raymonduekpo]

Saw a post today: more people will lose their jobs to laziness than to AI this year.

True for founders too.

I’ve seen more traction die from “I’ll fix the messaging next month” than from any competitor or algorithm change. The threat was never the tool. It was always the delay.

[Raymond Ekpo @raymonduekpo]

A SaaS company hired a Head of Growth last quarter.

Great resume. Ran demand gen at two companies that scaled well past them.

Within a month: dashboards, attribution, a full funnel view nobody had built before.

Three months in, nothing moved.

Not because he was bad at the job. Because the job assumed the funnel was healthy and just needed better execution.

Nobody checked that first.

What was actually happening: their best customers had moved upmarket over the past year. Bigger contracts, longer cycles, a different buyer entirely.

The website, the outbound, the content were still speaking to the old segment.

A brilliant growth hire optimizing a funnel aimed at the wrong buyer just gets you a faster version of the wrong result.

Diagnosis has to come before the hire, not after.

If revenue is flat and you’re about to make a growth hire to fix it: check who’s actually buying from you now. Before the job description gets written.

[Maneuver & Co. @maneuverandco]

@allenlundco how many people on your team spend part of their day just chasing PODs and status updates?

[Maneuver & Co. @maneuverandco]

@thedrewhorner how many people on your team spend part of their day just chasing PODs and status updates?

[Maneuver & Co. @maneuverandco]

@ShipVelocity how many people on your team spend part of their day just chasing PODs and status updates?

[Maneuver & Co. @maneuverandco]

@TASSHERTFORD how many people on your team spend part of their day just chasing PODs and status updates?

[Maneuver & Co. @maneuverandco]

@MMarkawicz Ohh wow that's nice... This looks like a great read 😃
Mind if we talk in DM? I'm also a founder, launched https://t.co/DYLXl4dPQ0 a few years back 😊

[Maneuver & Co. @maneuverandco]

@ZenixD3v What's the hardest part of building your product right now, getting it out there or getting people to pay for it?

[Maneuver & Co. @maneuverandco]

That’s impressive, consistency is one of the hardest things to keep up, so posting daily and running cold outreach shows real discipline.

At this stage, the key question is: what’s actually sticking?

It’s easy to be active everywhere but not see attention convert into meaningful engagement. Sometimes it’s the messaging nuances, timing, or even the format that determines whether your audience actually notices and responds.

Out of curiosity, have you seen any particular platform or type of content that’s generating better responses so far, or is it all still fairly quiet?

[Maneuver & Co. @maneuverandco]

That’s actually a solid foundation,most people struggle because they don’t get that specific.

If your niche is already clear, then the attention issue usually comes down to how deeply you’re embedded in that space, not just targeting it.

There’s a difference between:
• Knowing your audience
• And consistently showing up where they already pay attention

For example, are you actively distributing through places like X (Twitter), niche communities, or creating content tailored to that exact crowd…

Or is most of your traffic coming from people discovering you passively?

What have you actually been doing so far to get in front of them?

[Maneuver & Co. @maneuverandco]

That makes sense and honestly, most founders default to “attention” when the data isn’t clear yet.

But from what I’ve seen, it’s usually one of two things: Either the positioning isn’t sharp enough to pull the right people in,
or the distribution channels haven’t been fully dialed in yet.

Jumping straight into “more traffic” without clarity there can get expensive fast.

Before even scaling attention, I’d usually look at:
• Who it’s really for (and how clear that is)
• What messaging is being tested
• Where your ideal users actually hang out

If you had to guess right now, are you targeting a very specific niche, or still trying to appeal broadly?

[Maneuver & Co. @maneuverandco]

That’s a very real place to be, a lot of strong builders hit that exact wall.

When you say growth, it usually breaks down into a few things: getting consistent users in, converting them, and then knowing which channels actually scale without burning time or cash.

Curious,what have you tried so far on the distribution side? Is it more of a “not sure where to focus” challenge, or you’ve tested a few channels but nothing’s really sticking yet?

[Maneuver & Co. @maneuverandco]

Interesting, makes sense at this stage.

When you're deep in build like this, I’ve noticed the real bottlenecks usually show up in unexpected places… sometimes it’s not even the coding itself, but things like OAuth approval friction, edge-case handling, or getting early user feedback without a full release.

Out of curiosity, what’s been the most frustrating or time-consuming part of the build so far?

[Maneuver & Co. @maneuverandco]

Growth/marketing usually feels like the hardest part, but most times it’s a symptom, not the actual problem.

From my experience as a founder, it usually comes down to a gap in positioning, messaging, or distribution, not just “marketing” itself.
That’s why I focus on diagnosing first before even thinking about solutions or bringing in experts. Otherwise, you end up fixing the wrong thing.

Out of curiosity, where does it feel like things are breaking for you right now: getting attention, converting users, or retaining them?

[Maneuver & Co. @maneuverandco]

@tomzylox @zyloxai What's the hardest part of building your SaaS right now, product or growth?

[Maneuver & Co. @maneuverandco]

@RaulOnRails What's the hardest part of building your SaaS right now, product or growth?

[Maneuver & Co. @maneuverandco]

@yusukelp What's the hardest part of building your SaaS right now, product or growth?

[Maneuver & Co. @maneuverandco]

@SamuelJB_PB 😂

What’s your biggest struggle as a founder right now?