Manoj Bash

Scaling 8-9 fig DTC Brands with Full Stack Marketing
Meta Ads + Creative Strategy + Email Marketing
Generated over $500M for Ecom Brands
👇 Book A Call With Me

[Manoj Bash @manojbash]

Suno Ai Song Ads are absolutely ripping for us

Launched this ad few months back and it's still the top spender

If you haven't tried it yet give this a shot

Suno Ai Ads might be your next winner

[Manoj Bash @manojbash]

@retentiongoat This must be Google lol

[Manoj Bash @manojbash]

Took a few days off X and came back to everyone fighting about incremental attribution

So here's the simple version:

When you open your dashboard

Meta claims a number
Google claims a number
Klaviyo claims a number

Add them up and the total is higher than what Shopify revenue is

Nobody's lying. They're all counting the same sale.

That's the problem incrementality exists to solve.

Platform attribution asks: which ads did this buyer touch before purchasing?

Incrementality asks: would this purchase have happened anyway?

They're completely different questions

Clearest example is branded search

Someone googles your brand name
Your paid ad sits directly above your own organic listing They click the paid one
Google reports a conversion and a beautiful ROAS

You just paid for a click you were already getting for free.

Retargeting does the same thing

Someone adds to cart, sees your ad two days later, buys.
Meta takes the credit.
But that person also got your abandoned cart email, your SMS, and still had your tab open

That revenue was already yours

So use platform attribution for creative decisions

Ad A vs ad B inside the same inflated system is still a fair comparison

And use incremental attribution for budget decisions

[Manoj Bash @manojbash]

Long form Crazy Drama Ai Ads are absolutely ripping for us

Launched this ad few months back and it's still the top spender for a supplement brand

If you haven't tried it yet give this a shot

Crazy Drama Ads might be your next winner

[Manoj Bash @manojbash]

@PhilKiel It was interesting for real 😂

[Manoj Bash @manojbash]

Took a few days off X and came back to everyone fighting about incremental attribution

So here's the simple version:

When you open your dashboard

Meta claims a number
Google claims a number
Klaviyo claims a number

Add them up and the total is higher than what Shopify revenue is

Nobody's lying. They're all counting the same sale.

That's the problem incrementality exists to solve.

Platform attribution asks: which ads did this buyer touch before purchasing?

Incrementality asks: would this purchase have happened anyway?

They're completely different questions

Clearest example is branded search

Someone googles your brand name
Your paid ad sits directly above your own organic listing They click the paid one
Google reports a conversion and a beautiful ROAS

You just paid for a click you were already getting for free.

Retargeting does the same thing

Someone adds to cart, sees your ad two days later, buys.
Meta takes the credit.
But that person also got your abandoned cart email, your SMS, and still had your tab open

That revenue was already yours

So use platform attribution for creative decisions

Ad A vs ad B inside the same inflated system is still a fair comparison

And use incremental attribution for budget decisions

[Manoj Bash @manojbash]

My agency helps 7-9 figure DTC brands scale with Creative Systems and Meta Ads

If you're spending at least $100k/mo on Meta
Book a Call with me: https://t.co/bv86uNBoTf

[Manoj Bash @manojbash]

Long form Crazy Drama Ai Ads are absolutely ripping for us

Launched this ad few months back and it's still the top spender for a supplement brand

If you haven't tried it yet give this a shot

Crazy Drama Ads might be your next winner

[Manoj Bash @manojbash]

@ky__zo Bruhh, scale the fuck out of itttt

[Manoj Bash @manojbash]

Your ads could never

Am I the final Boss of Creatives?

[Manoj Bash @manojbash]

@ssaaammiirr Hit me up bro. We got 100+ ai video editors working for us :)

[Manoj Bash @manojbash]

@juansbiz I can’t reveal the store

[Manoj Bash @manojbash]

Your ads could never

Am I the final Boss of Creatives?

[Manoj Bash @manojbash]

@scaling_rn For real

[Manoj Bash @manojbash]

I posted about AI Song Ads a month ago. It went super viral and now Iman Gadzi taking it over to the coaching industry

Bro's using hooks from Reddit confessions and driving traffic to the advertorial page is quite a smart move lol

AI Song Ads + advertorial = $$$

If you're doing ecom and still sleeping on AI Song Ads idk what the fuck you're doing

[Manoj Bash @manojbash]

Suno Ai Song Ads are absolutely ripping for us

Launched this ad few months back and it's still the top spender

If you haven't tried it yet give this a shot

Suno Ai Ads might be your next winner

[Manoj Bash @manojbash]

My agency helps 7-9 figure DTC brands scale with Creative Systems and Meta Ads

If you're spending at least $100k/mo on Meta
Book a Call with me: https://t.co/bv86uNBoTf

[Manoj Bash @manojbash]

@IstvanicMarin This works really well. We call this a zombie campaign and stack all previous winners and low spenders inside a single CBO with a minimum spend on each ad set

This always gives us new winners

[Manoj Bash @manojbash]

@nguyentomyy Bro’s on a generational run. He knows where the market is heading and how to make the right decisions. He’s literally taking over the info

[Manoj Bash @manojbash]

@Ecomvikings It's not okay. It's all your limiting beliefs. Grind the fuck out during your 20s but don't forget to have some fun and make lots of memories

[Manoj Bash @manojbash]

@NepalPoliceHQ Nice one