Mara Low

Human, first, experienced digital strategist (Sitecore 2020 Strategy MVP), expert personalization practitioner, and information and experience architect

[Mara Low @mara_low]

It is our job as digital practitioners to deliver highly relevant and engaging experiences, and it is our duty to do so with care, empathy and ethics. #dataprivacy #personalization #digitalmarketing

[Privacy Matters  @PrivacyMatters]

From a recent very enjoyable discussion with folks.

[Aaron Bradley @aaranged]

“Taxonomy is probably the most commonly overlooked element of a personalization strategy,” sez @lindroux to @chinamartens https://t.co/mXNjEpKxBk

[Mara Low @mara_low]

YES! In my experience, many organizations do not understand the critical relationship between #personalization, #contentstrategy, IA and content modeling.

"When it comes to personalization, think IA before AI," https://t.co/4zcuCEAG4N

[Mara Low @mara_low]

Grappling with how to efficiently align #sitecore #personalization with custom google analytics reporting in your digital practice? Solution: https://t.co/ftF0xxaijO

[Patrick Neeman @usabilitycounts]

The days of designers not having a seat at the table in defining the product are gone.

We've won!

But we have to do our part. We have to understand the domain, be collaborative, and be flexible to get to the end goal.

[Mara Low @mara_low]

Rockin' rough and stuff with my #sitecoreMVP stuff! Happy to have received my award this week and honored to be a 2020 MVP. I can't be the only MVP who just *had to* play dress up with all the Sitecore goodies, lol. #sendpics #ladiesoftech

[Mara Low @mara_low]

My Top Five Strategic Takeaways from #Sitecore Symposium 2020: https://t.co/EBJTd0QJyy #SitecoreSYM

[Mara Low @mara_low]

Don't miss my fabulous colleague @SBenhoff at #SitecoreSYM starting in just a few moments.

[Shelley Benhoff 👑 @SBenhoff]

We are minutes away from my #SitecoreSYM session, Choosing the right option for building your Helix solutions! I'll answer questions in chat and there's a live Q&A after! See you at 1:30pm CDT!

[Mara Low @mara_low]

"It's less about who owns the resources or budget and more about collaboration to make sure you are aligned on strategy & how everyone contributes to achieve business goals," Justin Skelton #SitecoreSYM

[Svetlana Klyuchkova @DigTechLady]

Great #SitecoreSYM discussion how to make IT+Marketing teams bridge communication gaps to serve customer needs & drive bottom-line results. Learning how the pandemic accelerated #DigitalTransformation across global brands with @Sitecore's CMO @paige_oneill & the CMO/CIO panel.

[Mara Low @mara_low]

Love that Sitecore has partnered with the World Central Kitchen! A wonderful organization worthy of support, and a great incentive for garnering participant surveys. Well done #SitecoreSYM!

[Neil Killen @NeilKillen]

1 Sitecore AI auto personalization as standard included in Sitecore 10.
2 Release of Content as a Service. #SitecoreSym @Tzikakis

[Shelley Benhoff 👑 @SBenhoff]

Congratulations to @berndtgroup and @HopkinsMedicine for winning the @sitecore Ultimate Experience Award!! I'm so proud to be part of this team as the Lead Dev with the leadership of @rjohnberndt and content strategy led by @mara_low 👏🏆 #SitecoreSYM #SitecoreMVP

[Mara Low @mara_low]

Proud to lead personalization strategy for the Johns Hopkins Medicine & @berndtgroup site, which just won the “Most Impactful Human Connections in a Changing World” award at #SitecoreSYM! #SitecoreMVP

[Mara Low @mara_low]

"Digital marketing is one big experiment...We're not doing heart surgery here. We have opportunities to fail fast and learn," Wina Wichienwidhtaya of @Microsoft at @SitecoreSYM

[Mara Low @mara_low]

Be sure not to miss my amazing colleague @SBenhoff at #SitecoreSYM!

[Shelley Benhoff 👑 @SBenhoff]

In my #SitecoreSYM session, Choosing the right option for building your Helix solutions, I compare and contrast the most popular tools available. You can view more information and sign up for my newsletter here: https://t.co/J20mvwnqhZ #SitecoreMVP #LearnSitecore

[Mara Low @mara_low]

Looking for a better Sitecore partner? Look no further! https://t.co/UCHydJLYzr

#sitecoresym #sitecore #sitecoremvp

[Mara Low @mara_low]

#SitecoreSelfie #womenintech #SitecoreSYM

[Mara Low @mara_low]

Two truly excellent websites! Proud to have led #personalization strategy and execution for both of these sites. Kudos to my amazing colleagues for excellent #contentstrategy, #uxdesign & development. #SitecoreSYM

[The Berndt Group @berndtgroup]

TBG is thrilled to have won two (!) Sitecore Experience Awards for it's work with Johns Hopkins Medicine and The Chemours Company.
Read more: https://t.co/ZjHXRwVBpl
#alwaysthinking #sitecore #sitecoreexperience #sitecoreSYM

[The Berndt Group @berndtgroup]

TBG is an unbeatable Sitecore partner in the US and a winner of two 2020 Sitecore Experience awards! Connect with us at #SitecoreSYM to learn how you can get the most out of the platform. Find us in the Partner Pavillion to learn more. https://t.co/d8eCuVmvak
#alwaysthinking

[Mara Low @mara_low]

Join me and chip in to support Movement for Black Lives and National Bail Out https://t.co/iSecqdQo2H