Maralytics

Software that tracks, measures & reports on ROI results for all your marketing.

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[Maralytics @maralyticspro]

🎉 We're thrilled to announce the arrival of Maralytics on the Square Marketplace. Say goodbye to marketing guesswork and hello to data-driven decision-making. Get ready to transform your marketing strategy with Square!

#MaralyticsLaunch #MarketingAnalytics #SquareAppMarketp ...

[Maralytics @maralyticspro]

Identifying the Quiet Top Performer

The campaign everyone talks about isn’t always the one driving results.

Sometimes the quiet, low-budget campaign is doing the real work.

You only see it when you measure outcomes — not reach.

Clarity makes quiet performers visible.

[Maralytics @maralyticspro]

Google reports Google.
Meta reports Meta.
Agencies report campaigns.
Finance reports revenue.

All correct. Still no clear answer to what’s working.

That’s a structure gap the Marketing Clarity Accelerator fixes in 30 days

[Maralytics @maralyticspro]

Transactions Tell a Different Story Than Revenue

Revenue went up
Transactions didn't

That means pricing — not marketing — drove the result

Without separating the 2, you'd credit the wrong thing
And probably repeat the wrong campaign

This is what campaign tracking make visible

[Maralytics @maralyticspro]

If you know someone running a restaurant group, venue network or franchise business

They’re often spending across channels but can’t clearly see which campaigns or locations drive revenue

The 30-day Marketing Clarity Accelerator solve this before platform rollout decisions.

[Maralytics @maralyticspro]

Average Check Impact From Campaigns

Some campaigns bring more people in.
Some campaigns bring better customers in.

Average check tells you which is which.

Volume isn't the only metric worth watching.
Spend per visit matters too.

Not all revenue performs the same way.

[Maralytics @maralyticspro]

They didn’t need a new platform
They needed structure

A 5-venue hospitality group found:
• 2 venues generated 70% of campaign revenue
• 1 channel used 30% of spend with no return

Budget reallocated — no extra spend
Typical outcome of the 30-day Marketing Clarity Accelerator

[Maralytics @maralyticspro]

Campaign Comparison in One Screen

Facebook. Email. Flyers. Local promotions

Most teams compare them across different platforms

What if they were ranked in one screen against the same outcome?

Sales results — not platform metrics

That’s when campaign comparison becomes useful

[Maralytics @maralyticspro]

If your marketing budget increased 20% next month — where would it go?

Channel?
Location?
Which campaign gets cut?

Most teams pause here.

That’s a visibility structure gap.

The Marketing Clarity Accelerator fixes this in 30 days with a clear ROI roadmap.

[Maralytics @maralyticspro]

Marketing Contribution View

Revenue shows what happened
Marketing contribution shows why

It separates the sales that would occurr anyway — from the sales your campaigns actually drove

That's not a small distinction
That's the entire justification for your marketing budget

[Maralytics @maralyticspro]

Marketing Clarity Accelerator participation is simple:

• 60–90 min/week
• Access to campaign reporting
• No system changes required

Outcome:

— which campaigns deserve more investment
— which locations outperform
— where budget is leaking
— what to scale next

[Maralytics @maralyticspro]

ROAS That Includes Real Transactions

Standard ROAS: ad spend vs what the ad platform tells you
Actual ROAS: marketing spend vs what customers actually purchased

These are very different numbers

One flatters your campaigns
One tells you the truth

[Maralytics @maralyticspro]

Marketing Clarity Accelerator - been playing with a new AI tool, generated artefacts from the source documents

Infographic (wish I could change the colours)
Video that is really cool & completed generated - https://t.co/t3h2MRwuvf
Quiz for the program - https://t.co/ANR9M2d1uT

[Maralytics @maralyticspro]

Before I built Maralytics, I ran restaurants

That experience shaped everything about how Maralytics was built, including why campaign-to-revenue visibility became the foundation of platform

And it is why I introduced the Marketing Clarity Accelerator before selling software

[Maralytics @maralyticspro]

Channel Performance Across Locations

Same campaign
Same spend
Different locations
Different results

Most reporting averages this away

Location performance shows where your marketing is actually working & where it's quietly draining budget

You can't fix what you can't see

[Maralytics @maralyticspro]

When clients can't see performance clearly, they start questioning spend

The Marketing Clarity Accelerator is designed to fix the client-side structure problem

The result: clients have a clearer picture of what's working — and agencies have a more confident client to work with

[Maralytics @maralyticspro]

Which Campaign Actually Paid for Itself?

One campaign got attention.
One campaign got customers.

They're not always the same campaign.

When you connect campaigns to real sales outcomes — not platform metrics — the ranking changes.

So does the budget decision.

[Maralytics @maralyticspro]

Hospitality marketing data is aggregated across all locations. All venues receive same budget, underperformers stay funded, high-performers stay capped

Maralytics was built from this exact problem, by a founder who ran restaurants& couldn't see which activity was driving revenue

[Maralytics @maralyticspro]

Campaign vs Revenue Reality Check

Most campaign reports show clicks
Maralytics shows sales
That single shift changes every decision you make next month.

The question asks: 'Did it bring paying customers in?'

If you can't see that clearly, you're measuring activity

[Maralytics @maralyticspro]

Most marketing reporting tells you what happened.
Almost none of it tells you what to do differently next month.

The Marketing Clarity Accelerator is a 30-day structured engagement that surfaces these answers — before you invest in new platforms or expand spend.

[Maralytics @maralyticspro]

You're spending on marketing across multiple channels.
Which campaigns produced revenue last month?

If you're investing in marketing across multiple channels but can't clearly see what's driving revenue, then check out our Marketing Clarity Accelerator