Auto-generated videos with your brand name slapped on them? That's what happens when PMax has nothing to work with. One solid video and authentic images and you're already ahead of most advertisers running this campaign type.
#PMaxStrategy#GoogleAds#VideoMarketing #EcommerceMarketing
Have you ever wondered what makes content citable by AI?
Most people point to structure and using schema markup.
And although that helps, it's not the number 1 factor.
So what's the number one factor? Freshness!
Just check out the results.
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Same prompts, same tools, slightly different logos. That's what your feed looks like right now. If you want real engagement, the content has to start with a human thought, not a chatbot output.
#LinkedInStrategy#AIWriting#ContentMarketing#ThoughtLeadership
I studied thousands of campaigns and found something most marketers don't want to admit: the brands using AI the most had the lowest brand recall.
AI doesn't create originality. It produces the statistical average of the internet, and when every brand uses the same tools the same way, everything starts to sound identical.
The brands pulling ahead aren't avoiding AI. They're using it earlier in the process to expand ideas, not replace the creative thinking that makes a brand memorable.
In this video, I break down exactly where AI helps and where human taste still has to lead.
Testing isn't optional in marketing anymore.
It used to be that companies ran tests whenever they had the time.
Now, the companies that are winning build testing into their processes and workflows. It's built into the DNA of their organization.
Just look at what happens when companies continually test their ad creatives, versus just doing it whenever they have time.
How to Prove Your Marketing Is Working (So Your Boss Stops Asking)
Most marketers are still leading with traffic, rankings, and click-through rates while their executives are asking about revenue, pipeline, and profit.
That disconnect is what ends careers.
In this video, I break down the exact reporting framework I share with some of the largest brands in the world, including why incremental revenue has become the gold standard for proving marketing impact and how to build a measurement stack that actually speaks leadership's language.
Google pulls your headline to build ads automatically. If your homepage says "welcome" or "our solutions," that's what it's working with. Fix your headlines before the AI does it for you.
#GoogleAds#MarketingTips#CopywritingTips#DigitalMarketing
The Funnel Exploration tool in GA turns complex data into a clear roadmap. 🗺️
Are you accidentally hiding half your shoppers? It all comes down to the "Open" vs. "Closed" funnel toggle.
Here’s a quick breakdown of how to use both → https://t.co/GhaMSQG3lM
AI is causing a lot more conversions than you think.
For every 36 sales showing in your analytics from AI, another 64 are probably happening because of AI, but it's just not getting the attribution.
It's not just ChatGPT, it's also Gemini, Perplexity, Google AI Overviews, and even Meta AI.
The same goes for organic social. It's causing a lot more conversions than your analytics is showing.
Leads mean nothing if the wrong people are converting. Volume goes up, close rate drops, and suddenly the dashboard is green but the pipeline is garbage. Here's what actually predicts revenue growth.
#DigitalMarketing#ConversionRate#MarketingROI#BrandDemand
Is your MMM stuck in the past? 📉 It’s time to rethink your ROI.
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Your product feed has a big new job description for 2026. Is it up to the task? 📈
Adding a product feed to Demand Gen turns ads into shoppable digital storefronts.
But in 2026, the power of your feed doesn't stop there. Watch Ads Decoded with @adsliaison for more → https://t.co/osneyvH40A
Everyone talks about ChatGPT because it has the most monthly active users, but no one really talks about Meta AI.
Just check out the most popular LLMs by active users.
Meta is really close behind ChatGPT. And Gemini is growing fast.
Of course, not all users use each platform in the same way, but Meta and Google have such large user bases that it's easy for them to direct a portion of their traffic to whatever they want.
Don't just optimize for ChatGPT.
"Eligible (Limited)" in Google Ads? 👀
If you're in law, finance, or higher ed… this might be why.
@the_google_pro breaks down what you can't do (and what still works).
Are you seeing this in your campaigns? 👇
Around 7% of your website leads should be coming from GEO efforts.
22 businesses that have been doing GEO since Q4 of 2024 tracked their lead collection efforts by channel.
Look at the growth coming from sources like ChatGPT.
It's an amazing channel, you just have to focus on it.
Can you spot the difference between new users vs. total users? 👀
In Google Analytics, New users measure first-time visitors, while Total users count everyone who visited your site or app during a selected time period.
Understanding the difference helps you see how your audience is growing → https://t.co/fJdKJdpsRG