marcjcontent

Building transcendent storytelling experiences with AI.

[marcjcontent @marcjcontent]

All this hate around AI slop reminds me of the advent of electronic music with synthesizers, drum machines, samplers… . Music made with those tools were not considered real music and received a lot of hate. Today the majority of popular music is loaded with electronic elements and no-one bats an eyelid. I predict the same will happen to AI in creative work. The tech can’t be stopped. If it unlocks creativity and productivity, it will continue to infiltrate the fabric of society until it becomes the norm.

[Runway @runwayml]

Universal World Simulator

Soon, everyone will have access to their own world simulator. This will be the most important technological development of our time.

Video models trained at sufficient scale become world models. To predict the next frame, a video model must learn how the world works. How objects move, how forces propagate, how actions cause effects. General world models are learned approximators of physics.

The hardest problems facing humanity are rooted in physical reality. Robotics, medicine, climate, materials, energy. Language models will not get us there. Text distills existing human knowledge. In order to move beyond that, we need to learn directly from raw observations of the world.

Universal simulation is fundamentally about access. Experiences limited by geography and cost will become available to anyone. Running experiments today requires equipment, funding, and institutional access. With world simulators, the tools of discovery stop being scarce. Small teams will be able to develop autonomous systems and test policies across millions of scenarios without physical infrastructure. A student anywhere in the world will have her own biology lab and her own particle accelerator.

Progress will not happen overnight, but it will happen faster than people expect. We anticipate half a decade before we achieve human-scale world simulation: interactive simulations indistinguishable from the real world. Within a decade, we expect to simulate physics and biology accurately enough to solve a significant percentage of today's scientific challenges.

At Runway, we choose to invest in this long-term research vision rather than short-term optimization. At the same time, we will be deploying world models incrementally: this is how the world comes to understand what they are capable of, and how we learn to build them responsibly.

Science is about understanding reality. Art is about transcending it. These are two expressions of the same capability, which is why we need to advance them together. Runway will always operate at their intersection.

AAC
Anastasis, Alejandro, Cris

[marcjcontent @marcjcontent]

@jerrod_lew Yes, bring on the world modeling. It will transform interactive story telling.

[marcjcontent @marcjcontent]

@DudespostingWs You can’t hate on that. The grandfather must have loved it.

[marcjcontent @marcjcontent]

@nouryyildiz This awesome! Creative use of AI!

[marcjcontent @marcjcontent]

@VinnysCorner1 @DjokerNole undisputed. Just look at the numbers.

[marcjcontent @marcjcontent]

I asked Claude to draw me some parallels. And this is what I got.

https://t.co/e72clNYD3P

[marcjcontent @marcjcontent]

All this hate around AI slop reminds me of the advent of electronic music with synthesizers, drum machines, samplers… . Music made with those tools were not considered real music and received a lot of hate. Today the majority of popular music is loaded with electronic elements and no-one bats an eyelid. I predict the same will happen to AI in creative work. The tech can’t be stopped. If it unlocks creativity and productivity, it will continue to infiltrate the fabric of society until it becomes the norm.

[marcjcontent @marcjcontent]

@liamgallagher Great album Liam!! Hope to hear another one from you two someday.

[marcjcontent @marcjcontent]

Asked Nano Banana for an infographic comparing the capabilities of top AI Video Models. It included Sora 2, Google Veo 3.1, Kling AI o1, Runway Gen-3 Alpha, and Seedream.

This is what I got. Do you agree with the banana?

[marcjcontent @marcjcontent]

@hedra_labs Kling Avatars

[marcjcontent @marcjcontent]

@billywoodward This is game changing. Thanks for the insider info!

[marcjcontent @marcjcontent]

@maxxmalist AI

[MAX @maxxmalist]

these videos took literally 5 mins to make

i've created a full playbook on how to create videos like below with consistent faces and everything

like, rt and reply 'AI' and ill send it to you (must follow so i can dm)

[tobi lutke @tobi]

Shopify teams are using AI to announce their internal tools is one of the most delightful side effects of the AI age. This one is too fun not to share

[marcjcontent @marcjcontent]

@mikefutia Banana

[marcjcontent @marcjcontent]

@mikefutia REELS

[marcjcontent @marcjcontent]

@mikefutia Bro

[marcjcontent @marcjcontent]

@Mho_23 INFLUENCER

[Miko @Mho_23]

i found a way to make ai influencer videos that people can't tell are fake...

sora 2 is good but there's no consistency, you need a solid post-production process

most people just generate and upload, which is why their stuff looks like obvious ai slop

i spent weeks testing every method and cracked the exact workflow that got me 28 million views in 30 days, here's my system:
- step-by-step character creation (keeping the same face across 100+ videos)
- the complete video workflow from prompt to final export
- how to add "human imperfections" that sell authenticity
- editing secrets that hide ai tells
- the tools i actually use (free + paid options)

RT + reply 'INFLUENCER' and i'll send you the FULL system (must follow so i can dm)

[marcjcontent @marcjcontent]

@amandevx Sora