Svetlana S

Consultant | Focus: marketing; brand management; strategy; digital | Tweets about random things • finance • marketing • tech

[Svetlana S @marcretec]

Enjoyed reading about building an adaptive strategic planning process in an article by Natalia Weisz and Roberto Vassolo for Harvard Business Review
https://t.co/Xs6N5HezRw

[Svetlana S @marcretec]

#technews #innovation #Automotive

https://t.co/7AMsmbMFR5

[Svetlana S @marcretec]

Insightful article about the changing perception of free time by Aysha Imtiaz for BBC.

"Some people try to make every hour of leisure perfect, while others hate taking time off altogether. Have we forgotten how to enjoy free time?"

#mentalhealth
https://t.co/mRIkL1wqLe

[Grant Tremblay @astrogrant]

huh all those speckles, image is pretty nois....

[Kate 💫 @katebomb]

What opening Twitter tonight looks like 🌌🌌🌌🌌

[Svetlana S @marcretec]

A possible solution to this is to make a few more mega-hits like Stranger Things.

"Stranger Things 4 has become Netflix's most widely viewed show and has even catapulted the earlier seasons of Stranger Things into Netflix's global top 10 lists."

[Svetlana S @marcretec]

"New Netflix subscribers were cancelling their subscriptions at higher rates than competitors — a rare thing for the streaming giant that has historically held onto its subscribers better than rivals", according to Chartr.
🧵
#businessstrategy #marketinginsights #businessgrowth

[Svetlana S @marcretec]

The key message of ‘Seen It All’ is to celebrate ‘the strength of Nike’s past and the promise of its future.’

[Svetlana S @marcretec]

✔ Enjoyed watching ‘Seen It All’ campaign film by @Nike.

In May 2022, Nike released ‘Seen It All’ campaign, celebrating the brand’s 50th anniversary.

🧵
#marketingtwitter #creative #creativecampaign #MarketingMaterial #marketinginsights
https://t.co/tZhqD4pjjh

[Svetlana S @marcretec]

A key highlight of this campaign is a short film, directed by and starring Spike Lee as Mars Blackmon, and Indigo Hubbard-Salk as Zimmie.

The film features over 40 legendary and rising athletes, including Serena Williams, Michael Jordan, Kobe Bryan, Cristiano Ronaldo.

[Svetlana S @marcretec]

Shopping for digital clothes?

#consumertech #NFT #NFTCommuntiy #Web3

https://t.co/p36Wo89V0v

[Mashable @mashable]

Researchers found a new way to explore glaciers #FutureBlink

[Svetlana S @marcretec]

🚘 A commercial by @Honda can be a good example of advertising in the automotive industry. The ad shows a pair of hands featuring small versions of some of the brand's best-known engines and cars under the tagline "Let's see what curiosity can do"

https://t.co/tED6SMX39N

[Svetlana S @marcretec]

This is a platform where "you can sort by industry, batch, votes, and launch date to uncover products that are most relevant to you. Vote for the newly launched startups to help them climb up the leader board, try out product demos, and learn about the founding team."

[Svetlana S @marcretec]

↗ Y Combinator introduced a new way to discover recently-backed YC startups and product updates from YC alum - Launch YC.

#startupgrowth #businessgrowth #accelerator
https://t.co/lTQtkCFowk

[Svetlana S @marcretec]

💡 An enlightening article about how AI could help predict—and avoid—sports injuries and boost performance by Eric Niiler for The Wall Street Journal.

#computervision #techinnovation #machinelearning
https://t.co/EynRLAXUy1

[Svetlana S @marcretec]

🔊 𝐎𝐧𝐥𝐢𝐧𝐞 𝐫𝐞���𝐚𝐢𝐥𝐞𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐢𝐬 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐀𝐥𝐞𝐱𝐚, 𝐢𝐭𝐬 𝐯𝐨𝐢𝐜𝐞 𝐚𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭, 𝐦𝐢𝐦𝐢𝐜 𝐚𝐧𝐲𝐨𝐧𝐞'𝐬 𝐯𝐨𝐢𝐜𝐞, according to the news from different media sources, including Reuters.
https://t.co/BuHaNSwZAJ

[Svetlana S @marcretec]

https://t.co/T8seUQ4Hb4

[Svetlana S @marcretec]

As a marketer with a huge interest in tech, I admire the creative idea behind each ad in the series of these commercials and want to emphasize one - Ozomatli "Saturday Night", an ad made in hip-hop style.
#commercial #creativecampaign
https://t.co/6uqLHrLLBk

[Svetlana S @marcretec]

May 10, 2022. Apple announced that it would discontinue production of its last iPod model that it is still selling.
#TechNews #consumertech
https://t.co/P3jqgrYGKy

[Svetlana S @marcretec]

But besides the product itself, there is an additional element about the iPod that I've always been impressed by - iPod commercials, featuring silhouettes of people dancing in front of brightly colored backgrounds.
#Creative #MusicNews