Marc Ustrell

Content Designer. Building with Claude. Exploring where AI meets craft, creativity and real workflows.

[Marc Ustrell @marcustrell_ai]

If you wonder what Claude Tag is, here’s the perfect answer:

[ClaudeDevs @ClaudeDevs]

Claude Code is still the fastest way to do solo, synchronous work. Claude Tag is Claude Code made multiplayer, async, and proactive across your whole team.

In beta today for Claude Enterprise and Team plans. Tag it in, it tags you back.

https://t.co/M7YGuVYS2D

[Marc Ustrell @marcustrell_ai]

People were asking for Fable. They got Slack.

[Claude @claudeai]

Introducing Claude Tag, a new way for teams to work with Claude.

In Slack, Claude joins as a team member with access to the channels and tools you choose. Tag Claude in and delegate tasks to it while you focus on other work.

[Marc Ustrell @marcustrell_ai]

@sflorimm Frame the problem well enough and the solution becomes obvious. Most founders skip that part.

[Marc Ustrell @marcustrell_ai]

Asked a room of 250 AI builders how many were content designers.

Three hands went up.

That’s not a Content Design problem. That’s an AI problem.

[Marc Ustrell @marcustrell_ai]

100% Real

[Rachel McConnell @Minette_78]

Real or no real?

[Content Design España @ContentDesignES]

¡Nuevo Meetup! Agathe Watré, que trabaja en Apple en un proyecto vinculado a AI/M, nos hablará sobre A/B testing, UX writing y localización, y sobre por qué UX Writer/Localization Specialist son puestos intercambiables según el perfil. https://t.co/eaNnHlqr6H

[Marc Ustrell @marcustrell_ai]

Our reality.

[Marc Ustrell @marcustrell_ai]

This thread is amazing. Thanks a lot @lauxcritora! 👇

[Content Design España @ContentDesignES]

Scott Kubie explica que hay usuarios, como quienes usan lectores de pantalla, que solo perciben las webs a través del texto.

[Content Design España @ContentDesignES]

Compartimos una encuesta anónima para UX writers y content designers que trabajen en España. La idea se la hemos copiado, con su permiso, a @cbusquets de @uifrommars, quien hizo una encuesta similar para diseñadores. https://t.co/rdZyny8In8

[Marc Ustrell @marcustrell_ai]

👇 This right here

[Rachel McConnell @Minette_78]

Don't underestimate the value of your content designers – they're the constant across projects, and often the key link across brand, product, pricing, research, design, dev, and marketing.

[Marc Ustrell @marcustrell_ai]

🥳 🇮🇹🇪🇸

[Content Design España @ContentDesignES]

Nuevo meetup: Ser UX Writer en Italia y España. Es el primero en conjunto de las comunidades de microcopy y ux writing de Italia y España. Solo hay 100 plazas disponibles para las 100 primeras personas que se conecten el día del meetup. https://t.co/Dhe0KBZGwR

[Content Design España @ContentDesignES]

El próximo martes 22 de septiembre, tenemos nuevo Meetup online, esta vez con @awelfle y @mjmetts para hablar de su libro «Writing Is Designing». Será de 19:00 a 20:30 (hora española), en inglés. https://t.co/gfARk6kZZv

[Content Design España @ContentDesignES]

El día 30 de septiembre, online: @ahiteva Surviving as the sole UX Writer https://t.co/IlccRICuae

[Marc Ustrell @marcustrell_ai]

Molt interessant “Building a Scalable Content Strategy: A 5-Step Framework” a @Medium https://t.co/8pjhermI7B

[Marc Ustrell @marcustrell_ai]

Molt interessant “An interesting Case Study in the Pearl of Africa” a @Medium https://t.co/O9KIjktaqw

[Rachel McConnell @Minette_78]

I've been trying to articulate the role of content in the design process, I've also realised this makes it much easier to see where our strategy/design/writing hats are needed

[Content Design España @ContentDesignES]

Ahora @marcustrell comenta que hay mucha gente que quiere cambiar de trabajo a UX writer y no sabe por dónde empezar. @ahiteva responde que depende de que tipo de trabajo hayas hecho antes. No basta con saber escribir, tienes que aprender experiencia de usuario.

[Content Design España @ContentDesignES]

Os recordamos que está empezando ahora mismo la charla La evolución del UX Writing en el mundo.

[Content Design España @ContentDesignES]

Nuevo evento online: Informe internacional sobre la madurez del UX Writing. Martes 30 de junio. Hora: España a las 6:30 pm | Argentina a las 1:30 pm | Chile a las 12:30 pm | México a las 11:30 am. En colaboración con @everis y @BCD_barcelona. https://t.co/AfmaPaxsLr

[Amy Thibodeau @amythibodeau]

I'm so excited to let you all know that I am opening up a #contentstrategy role for Shopify's Ecosystem team. It's so fresh, I don't have a job description to link to. Here are some things you should know about the role: