AI generated content is quickly going to be understood to be an industrialized commodity rather than the fun new toy. Craft and human production is going to have more and more value. Made by hand is modern luxury (and always was).
Introducing “Drawing Prada”, the Prada Holiday 2026 campaign.
A Prada fantasy created by hand, an experiment in craft. A team of legendary animators creates a hand-drawn world of characters for Prada Ambassadors Chen Haoyu, Maya Hawke, Sadie Sink, and Kelvin Harrison Jr., together with Luther Ford.
Discover “Drawing Prada”: https://t.co/S7jP7Ua4nj
Creative Directors: #MiucciaPrada and #RafSimons
Photographer: #GlenLuchford
Animation Direction: #JohnPomeroy
Campaign Creative Direction: #FerdinandoVerderi
Cast: #ChenHaoyu #MayaHawke #SadieSink #KelvinHarrisonJr #LutherFord
#PradaHoliday #PradaGifts #Prada