Margot

"the cure for anything is salt water: sweat, tears, or the sea" - isak dinesen

[Margot @margotjpeg]

tried a new yoga studio today. $25, tiny room above a shop on st. marks. you can hear the street through the window.

[Rosalie Gill @rosaliekgill]

The next shift happening is MCP-first.

Every important tool will need to be usable by agents, not just humans clicking through dashboards.

For Shopify brands, that means products, creative, PDPs, ads, email, and media libraries all need to become agent-accessible.

What workflow would you make MCP-first first?

https://t.co/OWHLc8069X

[Tolstoy: AI Agent @gotolstoy]

Recreating a competitor's ad in Tolstoy Studio:

- Find an ad you like on AdSpy
- Send it to the agent
- The agent storyboards it with ChatGPT Images 2.0
- Generates the full video with Seedance 2.0
- Drops it in chat for review
- One tap to publish to Meta Ads, TikTok Shop, your storefront, or organic

The entire prompt: "analyze this video frame by frame and recreate it for my brand using [insert product]"

[Rosalie Gill @rosaliekgill]

https://t.co/ZhA70MNeH5

[Tolstoy: AI Agent @gotolstoy]

You can now build landing pages for your Meta ads in AI Studio, and A/B test them live against any ad in your campaign.

The agent pulls from your brand kit and library, or from a competitor's ad you want to beat.

Tolstoy's agent can now run every step of your ad funnel: creative, campaign, and landing page.

[Rosalie Gill @rosaliekgill]

most underrated part of @gotolstoy's MCP is that you can give claude automatic access to your entire asset library.

this means i can say "find the unboxing clip from last week" or "pull every product video tagged seasonal" and it just does it without me having to click through a bunch of tabs.

you can even rename and favorite stuff in your library from the chat too, and you'll see those changes show up in the platform instantly.

then push that asset straight to meta, shopify, klaviyo, or any social channel. tolstoy's integrated with all of them, so the whole loop from finding the asset to publishing it lives in one chat.

and it's not just claude. works with chatgpt, cursor, grok, gemini cli, codex, perplexity, basically any MCP client.

[Rosalie Gill @rosaliekgill]

too much happening in the tech space today:

openai is gearing up to go public
meta just laid off 8,000 employees

and its only 1pm so im sure there's more

[Rosalie Gill @rosaliekgill]

playing around with the new openai ads platform today. main thought so far is that the ui is SO straightforward and easy to navigate

such a breath of fresh air after dealing with meta’s insanely complicated setup flow on their ads manager.

curious to see if this simplicity actually drives results though..

[Rosalie Gill @rosaliekgill]

ngl openclaw was sooo cool for like a month,,, but now i actually never use it

[Rosalie Gill @rosaliekgill]

In the last 30 days, I've made ~100 pieces of marketing content for @gotolstoy using only our own product: AI Studio.

Most brands have this old workflow (I didn't even bother to set it up):
→ Product shot from a brief: hire freelancer, 3 days, ~$200
→ On-model in 5 sizes/ethnicities: book photographer, 2 weeks, ~$2k
→ 10-second product video: external editor, 3 days, ~$500
→ 10 creative variants for A/B: don't bother, too expensive

This month, in Studio:
→ Product shot: 30 seconds
→ On-model in 5 looks: 2 minutes
→ 10-second video clip: 90 seconds
→ 10 creative variants for testing: 8 minutes

The "AI generates content" headline is everywhere and honestly boring at this point. What's actually useful in Studio is that I trained the agent on our brand once, and now everything it makes for me sounds and looks like us. That's the part nobody else has figured out.

What changed for me practically:
→ I post and engage 4x more across all channels
→ I A/B test creative I wouldn't have bothered making before
→ I'm building a swarm of AI influencers who can autonomously post on organic socials every day

I used to think I needed more people to ship more content. Turns out the actual problem was always the cycle: brief, send to agency, wait, revise, wait more. Studio collapses that whole thing to ten minutes.

If you run an ecommerce brand and your marketing is one operator plus maybe an agency, this is the shift worth paying attention to. You stop commissioning content and just start making it, fast, between meetings or with your morning coffee.

[Margot @margotjpeg]

none of this is real and the entire prompt was literally

"what if we had margot shapeshift across a bunch of different video/ugc/content types and the storyline was something like "what if i told you that this, and this, and this, and this... are all fully AI" or a storyline like that? and she goes from a ugc selfie, to a mirror selfie fit check, to a product unboxing, to an outdoor vlog style selfie video, to a makeup application, etc."

using @gotolstoy

[Rosalie Gill @rosaliekgill]

the best part about doing marketing for an ai startup is whenever i get an idea, all i have to do is type 1 simple prompt and the idea comes to life

sooo much more creative freedom now that i dont have to wait 1 month for asset development

[Margot @margotjpeg]

Playing around with different UGC styles lately... would you believe me if I said these were all one shot prompts that I made with a skill?

[Dov Kaufmann @dovsmail]

Tolstoy now doing supervised learning

[Rosalie Gill @rosaliekgill]

@elonmusk me, a marketer with no computer science background, plugging this into claude code and asking it to tell me what it means

[Rosalie Gill @rosaliekgill]

@higgsfield tested this out… took ~20min to generate a UGC video i would never use. meanwhile i can generate a better UGC ad in @gotolstoy in 5 min, AND directly launch it to Meta Ads, TikTok Shop, and Shopify

[Rosalie Gill @rosaliekgill]

@runwayml I use @gotolstoy's Studio Agent and it is literally the same idea, except it can create actual UGC ads that drive conversion... plus it's integrated with Shopify 👀

[Rosalie Gill @rosaliekgill]

@OpenAI codex is literally the reason we are shipping new features everyyyy single day at @gotolstoy

startup life has never been more fun

[Rosalie Gill @rosaliekgill]

FASHION BRANDS NEVER HAVE TO HIRE UGC CREATORS AGAIN

i made this video in <5min using @gotolstoy and my outfit styling tiktok skill.

the prompt: create an outfit styling video for this outfit [reference image]

the output:

[Rosalie Gill @rosaliekgill]

you can do this with @gotolstoy's mcp, except you dont even need to send your site or product image because tolstoy's agent is already integrated with your storefront and trained on your brand and products... so the ads will actually look on-brand

higgsfield generates ads. tolstoy generates the ads your brand would actually run.

[Tolstoy: AI Agent @gotolstoy]

Your favorite agent's favorite agent...

Tolstoy's MCP is live.

Manage your storefront, paid social, and organic channels all without ever leaving the chat.

[Rosalie Gill @rosaliekgill]

you can do this @gotolstoy's mcp, except you dont even need to send your site or product image because tolstoy's agent is already integrated with your storefront and trained on your brand and products... so the ads will actually look on-brand

higgsfield generates ads. tolstoy generates the ads your brand would actually run.