When this guy went viral for holding a beer instead of an iPhone, @MichelobULTRA went real-time marketing.
Within 48 hours, the brand:
- made him their social spokesperson
- gave him his own merch line?!
- took him to the next PGA tour stop
A social case study + analysis 🧵:
Call it off, call it a draw, whatever, and let these Bills go to the hospital to be with their teammate and his family. I can’t imagine any one of the people in those locker rooms gives a shit about win, lose, or tie right now, and that includes the Bengals. -H
This is Brynnie. She's recovering from double knee surgery, and it's too hot to do physical therapy outside. Started doing laps at a nearby hardware store instead. The team awarded her an apron in honor of her dedication. 13/10
A Blue Whale was spotted off the coast of Vancouver Island yesterday. The largest animal to ever grace this planet. The largest dinosaur weighed around 85 tons. Some male Blue Whales weigh as much as 200 tons. A Blue Whale's heart is 6 feet wide and weighs 400 lbs.