Mar

[Mar @Marikee01]

Ice baths are the new ice buckets

[festivalofmedia @FestivalOfMedia]

Silver for the Creative Use of Media Award is awarded to @WavemakerGlobal Australia for Welcome To The Upside ​Down Under #FOMA23

[Mar @Marikee01]

Yew!

[festivalofmedia @FestivalOfMedia]

Bringing home a Silver trophy is @WavemakerGlobal Australia with their Welcome To The Upside Down Under campaign #FOMA23

[Praveen Vaidyanathan @v_praveen]

Consider mental availability before persuasion

via Prof. Jenni Romaniuk

#PraveensNotebook

[Mar @Marikee01]

Front page news @smh #StrangerThings4 @NetflixANZ @WavemakerGlobal @WavemakerANZ #UpsideDownUnder

[Mar @Marikee01]

Welcome to the Upside Down, Down Under @NetflixANZ @WavemakerANZ #StrangerThings

[Morgan Housel @morganhousel]

How People Think

So many behaviors are universal across generations and geographies.

Circumstances change, but people’s reactions don’t.

Technologies evolve, but insecurities, blind spots, and gullibility rarely does.

https://t.co/fPaco9PK0Z

[Sahil Bloom @SahilBloom]

How to Get Lucky: 20 ways to increase your luck surface area and create more luck.

A deep dive on removing the “black holes” from your life and acting to expand your personal luck surface area.

One of my favorite pieces I’ve ever written. Enjoy & share!

https://t.co/SJn2cNP07G

[Byron Sharp @ProfByron]

It’s easy for amatuer (and professional) sociologists to think advertising is persuasive and manipulative. Until they have a reason to pay for some advertising themselves. Then suddenly suddenly it’s frustratingly weak.

[Anke B @aspire_tobemore]

Fabulous closing keynote by @mrianleslie #PMOconf

[Sheldon L. Tarpey @SheldonTarpey]

Reminder that this was the messaging matrix for Canadian Club whiskey’s brand campaign, which was awarded the Grand Effie in 2020.

[Mar @Marikee01]

So much weak "brand purpose", woke-washing work spurred from The Hawthorne Effect in consumer research as well as Marketers and Advertisers wrestling an existential battle in their roles with capitalism. Great deck @maxslonim

[Max Slonim @maxslonim]

Sharing a recent deck I did on Conscious Consumerism.

Otherwise known as 'the myth that most marketers spout without any regard for reality, truth and what really drives change'
https://t.co/Mke4RqVUn6

[Mar @Marikee01]

@Robertc1970 TARPs? Plenty at @Bunnings

[Mar @Marikee01]

#DunningKrugerEffect

[Rob Campbell @Robertc1970]

Just leaving this here.

[Ian Barnard @mixesintheattic]

Digital marketing alone will never make you a household name.

It should be every D2C brand’s goal to get on TV.

Why TV specifically?

[Mar @Marikee01]

@zoescaman @nba_topshot @web @shingy @MCX_FUN I'm excited to see it - really enjoying your perspectives, thanks for sharing.

[Mar @Marikee01]

@zoescaman @nba_topshot @web It plays into the modern fan actively being a critic, creator & curator (@shingy). This is how people interact with the game today - players & moments; not teams & games. I find it exciting as a fan of the game & marketing. My wallet & attention might be in a bit of trouble here.

[Mar @Marikee01]

Trading cards, reinvented. Welcome to the future of sports fandom. @NBA playing above the rim.

[SAIA @IAmSAIA]

Strategy is more than slide decks, roadmaps, and fancy journey maps. It’s making an informed choice with incomplete information in the face of uncertainty. Strategy is hard.

[Mar @Marikee01]

Curiosity x Competency = Sustainable Value Exchange

[jack @jackbutcher]

Build a business around a problem you have fun solving.