Mario

Lifecycle marketing for SaaS.
Sharing teardowns, frameworks, and my unfiltered journey from freelance to product. Ex-Fever

[Mario @marioclv___]

APPLE SAID YES!

My first app is live.

Took ~5 months of building at night, second guessing everything and almost quitting a few times

Still feels unreal seeing it approved

Now the real part starts: distribution

[Mario @marioclv___]

Doing teardowns like this every week.

If you've signed up to a product and felt the same gap — too many notifications, no clear "what now", drop it below.

Follow if you want the next one.

[Mario @marioclv___]

Signed up to Contra last week. Got 8 emails in 4 days, so I couldn't resist breaking the lifecycle down.

Some sharp moves. One key email is missing entirely.

Breaking it down:

[Mario @marioclv___]

This is the trap most apps fall into.

Great notifications and lots of activity but they never do the one thing that makes anyone money.

Loops keep people busy.
Roadmaps make them productive.
You need both.

[Floro S. @sflorimm]

I'm 32.

I spent 10+ years obsessing over self-improvement.

Here's what I learned in 5min so you can save 1,000+ hours:

1. Your life is 100% your responsibility. Nobody will save you.

[Mario @marioclv___]

@sflorimm Wise words.
If I may add something, bring direction to your life by imagining the type of person you want to become, and start feeling like you already are that person.

[Mario @marioclv___]

@TTrimoreau Churn rate. Probably you're not ready to retain users

[Mario @marioclv___]

The cheapest growth lever in SaaS isn't acquisition.
It's not letting the users you already paid for evaporate in the first day.

[Mario @marioclv___]

Just sent my first freelance proposal to a NYC fintech.

The whole idea is simple: activate the first purchase as fast as possible, then make the wheel keep spinning through lifecycle, retention, and habit loops.

We’ll see what they say 👀

[Mario @marioclv___]

@Terr0nzz That's the problem we all have 😅

[Mario @marioclv___]

@Blissparadoxs That's it, once you know the truth you can only do something. I use an app and it helps a lot

[Mario @marioclv___]

@getnachonacho @popsiecooldtl Thank you :)

[Mario @marioclv___]

@Katherine_P1473 I use monkway

[Mario @marioclv___]

@brightafia Exactly. How do you keep track of your habits?

[Mario @marioclv___]

@ovyxiv Yep, the misalignment between effort and expectations is what is causing most of depressions nowdays

[Mario @marioclv___]

@Tim_Denning Exactly, and what do you do to improve them?