Mark Deken

founder: @wetracked & @ DSA

| Solving e-commerce struggles with back-end solutions like ads tracking attribution, logistics, and fulfillment from China

[Mark Deken @mark_deken]

We built a new warehouse in China.

Another step forward with room for what’s next.

Sharing a behind-the-scenes look at our newest addition which is soon operational.

Freshly built and ready to help us and our clients keep pushing boundaries.

[Mark Deken @mark_deken]

@MikeRays @wetracked Hi Mike, please reach out to the live chat instead of email. Were there within seconds to help you out

[Mark Deken @mark_deken]

@thareensvj Your issue should be solved now ;)

[Mark Deken @mark_deken]

@omleakk Happy to help figure out your issue

[Mark Deken @mark_deken]

Can’t wait for the Ecom Billionaires Meetup in Budapest around Affiliate World. Together with 7 & 8-figure brands.

📍 Fennen Skylar
⏰ Sept 4th - 8pm

We’re hosting it together with @DandiG_ from Ad Revival. Come see us, drinks are on us. 🥂

DM for entry

[Mark Deken @mark_deken]

@ecmsun Please schedule a call with us and we are happy to help to get the tracking working for you

[Mark Deken @mark_deken]

@noatuck @socialsnowball @dotdigital Congrats!!🎉

[TheDon @ AdRevival.io @TheDon1669]

Throwback to our event in Dubai together with @mark_deken @ DSA global. Who's going to be in Barcelona & Budapest this summer?

[wetracked.io @wetracked]

We found a hidden $42,000 inside a Shopify ad account.

It was there the whole time.

Here’s how we uncovered it and how to check yours:

[Sheel Mohnot @pitdesi]

Wild: When the BYD Zhengzhou factory is fully complete it will be larger than San Francisco (but smaller than the Denver airport!)

~10x larger than the Gigafactory Nevada. Not apples to apples because it's effectively a city - employees live there in dorms.

[Dan @ AdRevival.io @DandiG_]

Excited to announce our Ecom Millionaires Meetup in Dubai 🥂

Food & drinks are on us, big players only

📍 Treehouse @ Taj Dubai | Feb 28th 2025

RSVP in https://t.co/Y5Qi1wxUhi
Priority will be given to business partners & clients

[Mark Deken @mark_deken]

🤌🏼 To all Ecom bros shipping from China to US:

YunExpress confirming us to full refund for extra customs clearance fees & deposits charged between Feb 5-8.

If your supplier charged you extra during this period for US shipments, make sure you get that money back too. Some agents might ‘forget’ to mention it.

Stay sharp. 🫰🏼

[Mark Deken @mark_deken]

UPDATE ‼️

De minimis isn’t dead (yet).

Trump just delayed the removal of the $800 de minimis exemption for Chinese imports. The decision came after major disruptions in logistics, USPS suspending packages, and backlash from businesses.

What this means:
•The 10% tariff on Chinese goods is still in effect.

•De minimis shipments can still enter duty-free (for now).

•This is a pause, not a reversal, it will likely be removed once systems are in place to process tariffs efficiently.

If you’re selling to the US, use this time wisely. This is just a delay, not a solution.

[Mark Deken @mark_deken]

Update: T11 can accept textiles but they come with higher duty rates.

[Mark Deken @mark_deken]

US tariff updates – what’s actually happening and how logistics are adapting:

•T86 is gone, T11 is the new norm. First batches via YunExpress & 4PX have cleared, so things are moving.

•Some agents are charging $3 + 30-45% of product value as a “buffer” for potential duties, but companies like Yanwen are already lowering to ~$1.50 per order.

•Tariffs are on COGS, not retail. Worst case, it’s an extra $0.20-$2 per unit, depending on product cost, not ideal, but not the doomsday scenario some made it seem.

•Short-term mess, long-term play. The next 1-2 weeks will be chaotic with clearance delays, but logistics are adapting fast.

Best options right now:

1.T11 with direct shipping (textiles are excluded & more expensive, but functional).

2.Bulk to US warehouse, then relabel and forward (more stable, but longer transit).

3.Biggest players already finding ways to lower costs; watch how YunExpress, 4PX, and Yanwen adjust.

Not a time to sit still. If your agent is overcharging, now’s the time to call them out. Market is shifting!!! those who adapt first win. There’s a lot of opportunity in every political regulation change.

[Mark Deken @mark_deken]

Yeah, exactly: the 10% is additional(!) to existing duties, so depending on the HTS classification, total import costs can be much higher. Some categories already have 25%+ Section 301 tariffs, meaning the real impact could be anywhere from 30-40%+ on landed cost.

That’s why it’s not just about the tariff itself, but how shipments are processed. Using the right fulfillment model and structuring imports strategically is what will separate brands that stay profitable from those that get squeezed.

[Mark Deken @mark_deken]

Starting Feb 4, all Chinese imports to the US face an additional 10% tariff on top of existing duties. The de minimis rule ($800 duty-free threshold) is gone, meaning every package now gets taxed and inspected.

This has caused chaos in logistics, and a lot of agents are using it as an excuse to overcharge their clients for a dishonest cash grab.

We just got confirmation from our YunExpress rep: 20 RMB ($2.75 USD) flat per bill, plus duty based on product category.

If your agent’s charging more, they’re overcharging you.

[Mark Deken @mark_deken]

@Jacob96827521 https://t.co/hTxF0eTd6i

[Mark Deken @mark_deken]

Starting Feb 4, all Chinese imports to the US face an additional 10% tariff on top of existing duties. The de minimis rule ($800 duty-free threshold) is gone, meaning every package now gets taxed and inspected.

This has caused chaos in logistics, and a lot of agents are using it as an excuse to overcharge their clients for a dishonest cash grab.

We just got confirmation from our YunExpress rep: 20 RMB ($2.75 USD) flat per bill, plus duty based on product category.

If your agent’s charging more, they’re overcharging you.

[Mark Deken @mark_deken]

@JuggMotion You’re getting screwed over by at least 0.25$ per order.

[Mark Deken @mark_deken]

Good question. It depends on your model.

US 3PL makes sense if you’re moving volume. You’ll still pay the 10% import tax, but it’ll be based on COGS, not retail value. Plus, faster shipping = better customer retention.

Shifting production or assembling in Vietnam is an option, but it’s not a quick fix. It takes time to build relationships and ensure quality. For some, diversifying suppliers could reduce risk in the long run.

We’re exploring both routes at DSA, adapting for brands that need US fulfillment while also looking at alternative (fast and effective) supply chains.

[wetracked.io @wetracked]

2025: Time to embrace chaos.