Marek Dąbrowski

Building AdLume, an AI operator for ad accounts. Posting what breaks, works, and makes me question my life choices

[Marek Dąbrowski @mark_ppc]

Paid ads are getting weirder.

Meta and Google keep adding automation, but account work is still full of exports, reports, broken tracking, weird recommendations, “why did this campaign suddenly die?” or "what should I do next?"

I’m building AdLume to turn that mess into an AI operator for ad accounts.

Not another AI SaaS, dashboard or chatbot - more like a teammate that lives inside your communication tools.

It reads what’s happening, explains what matters, and prepares the next action before someone wastes 2 hours inside Ads Manager.

I want to make it autonomous, so you don't need to think what to do next - it will just get it and actually move the work forward instead of giving you more data or a false sense of productivity.

I’ll be posting what works, what breaks, and what I learn building it.

From time to time, I’ll share a few resources for marketers that I use every day to really streamline my work with AI in performance marketing (the first one is coming today).

[Marek Dąbrowski @mark_ppc]

Your agency says raise the budget. Your gut says wait.
Two columns in Google Ads settle it in 60 seconds.

Add these to your campaign view:

1/ Search lost IS (budget)
2/ Search lost IS (rank)

Both answer the same question: when your ad didn't show, why not.

Read them one at a time. Never add them together.

3/ Lost to budget is high. You're running out of money during the day while people are still searching. More budget buys more of what already works. Say yes.
4/ Lost to rank is high. You are showing up and losing. Your bid or your ad quality is the reason, not your budget. More money buys more of the same losing. Say no.
5/ Both low. You're near the ceiling of who you're targeting. The next win comes from reaching more people, not paying more for the same ones.

The mistake I see most: adding the two into one "lost impression share" number. They point at opposite fixes. The sum points at nothing.

Sixty seconds. Before a decision that runs for a month.

Send this to whoever approves the budget.

[Marek Dąbrowski @mark_ppc]

If you connected Google Ads to an AI agent and it stopped working a week later, you did not break it.

An OAuth consent screen left on Testing revokes your refresh token after seven days.

Set the publishing status to In production. It is one click, and you are not asking anyone to verify you.

https://t.co/yImV2W8sj6

[Marek Dąbrowski @mark_ppc]

Connecting your ad accounts to an AI agent takes five minutes on Meta and an afternoon on Google.

The part nobody warns you about is the permissions screen that comes after it.

Full setup for both, with the permissions I grant and the ones I refuse. https://t.co/pSWnT485Df

[Marek Dąbrowski @mark_ppc]

@CharuMitraDubey Using both, but lately I’m leaning more towards gpt. However for writing and design Claude still crushes

[Marek Dąbrowski @mark_ppc]

@boardyai Smart fella

[Marek Dąbrowski @mark_ppc]

@valuemaverick1 Haven't seen that one, will check it out. I'm building something in that direction, though not full auto bidding. It reads the account and tells you what is actually broken, then asks before touching anything. Which part are you after?

[Marek Dąbrowski @mark_ppc]

If you went looking for a Google Ads developer token and could not find the API Center, the page is not hidden from you.

It only exists inside a manager account.

With a regular account you cannot get a token at all until you create a manager account and link the regular one to it.

Nothing in the interface tells you that.

[Marek Dąbrowski @mark_ppc]

@nicktheriot_ One thing I would check before they go live is how each one looks after compression. I had a background video this week that was clean in the source file and came back with banding stripes once it was composited and scaled down on the page.

[Marek Dąbrowski @mark_ppc]

@claudeai Form filling is the right thing to take off people. I had a smaller version of this in my own product and stopped asking new users to type their website, since the agent can read it out of their ad account.

[Marek Dąbrowski @mark_ppc]

@oldstackjournal Fresh start helps. What it won't fix is analytics going quiet without saying so. A rebuild here dropped my tag from every page but the homepage, and Search Console showed 22 clicks on a post Analytics read as zero.

[Marek Dąbrowski @mark_ppc]

@algozeus_ Same rule here. A two day window has not seen its own conversions yet. On Google I keep finding engaged views that buy three days later and land in the same Conversions column as clicks.

[Marek Dąbrowski @mark_ppc]

@onjas_6 @Kimi_Moonshot @Zai_org Curious whether it scores reading the account, not just producing the work. My own tool read a client's Google Ads account and reported zero conversions. There were 55 purchases sitting in it.

[Marek Dąbrowski @mark_ppc]

@buildwithsid Nah, not falling for this one again

[Marek Dąbrowski @mark_ppc]

@yogendrasinghx @ardent__dev Heard so much about json, can’t wait to meet him

[Marek Dąbrowski @mark_ppc]

@jpschroeder It still confuses me how different experience a lot of people have while using literally the same models. My Fable isn’t scared of any of these. I wonder what’s the difference 😅

[Marek Dąbrowski @mark_ppc]

@yasser_elsaid_ Okay, but what about context windows? Isn’t it better to just start a new session?

[Codie Sanchez @Codie_Sanchez]

Quickest ways I know to increase revenue:

1. Raise prices
2. Ask for referrals
3. Upsell existing customers
4. Downsell prospects who said no because of price
5. Partner with someone that serves your same customer and send each other leads

[Marek Dąbrowski @mark_ppc]

Meta's connector gives your agent 97 tools. Four of them create campaigns, ad sets and ads.

They arrive set to ask-me-first.

One dropdown at the top of the group flips the whole group to always-allow.

An agent that can only read can only be wrong. One that can write can be wrong and expensive.

https://t.co/yImV2W8sj6

[Marek Dąbrowski @mark_ppc]

Connecting your ad accounts to an AI agent takes five minutes on Meta and an afternoon on Google.

The part nobody warns you about is the permissions screen that comes after it.

Full setup for both, with the permissions I grant and the ones I refuse. https://t.co/pSWnT485Df

[Marek Dąbrowski @mark_ppc]

@zdogmode I’m a non-technical and I still hate on marketing from time to time