Full write-up with a 10-second shot-by-shot example: https://t.co/AUVByxCk0C
(Disclosure: I run UGC People, a library of human reaction clips. The article covers other sources too.)
1/5 Most UGC ads with a reaction hook fail the same way:
Shocked face → "wait, it does that?" → cut to a dashboard → someone opens three menus and starts explaining the company.
The opening asked a question. The video forgot to answer it.
5/5 And test it against a version that starts on the product, with no face. Keep everything else identical.
If the product explains itself visually, cut the reaction. The best opening makes the next shot more meaningful.
hey x, i’m mark 👋
an indie marketer helping SaaS founders get seen and grow toward $10k mrr.
i’ll be sharing content ideas, marketing experiments, and what i learn along the way.
building something?
tell me what it does. i’d love to meet you.