Mark Bogaert

Fan Engagement consultant for @basketballbelgium // @ucll 💪 Chief Everything Officer at Mark&thing 🔥 Sports 🔥MarCom 🔥Brand Activation 🔥

[Mark Bogaert @markbogaert]

Brilliant 🤩

[Pat Ceulemans @PatCeulemans]

Ex-Belgian Lion wordt coach van Asse-Ternat https://t.co/waUtaCWMaE

[Mark Bogaert @markbogaert]

Amen

[Henry Winter @henrywinter]

The Adoration of the Maga. A few thoughts. It all felt a step too far by Gianni Infantino. The award of the inaugural Fifa Peace Prize felt more to do with its president’s desire to please powerful politicians as much as Donald Trump’s love of such glitzy, expensive offerings of loyalty last seen in medieval courts.

It felt more about politics than sport, a risky game for Fifa to play whenever it wants to bring a national association into line for perceived interference by government in the future. The Trump trophy weakens Fifa statutes. It also distracted from the real trophy, the World Cup, and the group-stage draw, traditionally a celebration about bringing countries together. Infantino took his eye off the balls.

A football draw designed to work out who plays who and (eventually) where and when is not the time or place for such politics. Infantino wasn’t speaking for the world in bestowing the Peace Prize, as he claimed. So presumptuous. So out of touch. Many probably agree that Trump has been a force for good in geopolitics, some might disagree. Most would probably feel such decisions should be left to experienced experts like the Nobel Committee and, please, can we get on with a football draw.

It’s spectacularly naïve or simply arrogant for Fifa to enter such non-football areas. It feels more and more that this was as much an Infantino initiative as Fifa’s. Infantino was supposed to drain the swamp when he arrived at Fifa in 2016 in the wake of assorted corruption scandals bedevilling the governing body of world football. How fitting that the nadir of Infantino’s propensity for self-aggrandisement as leader of what’s supposed to be a team game came in Washington. It was there that Trump promised to transform politics with his “drain the swamp” rhetoric, also in 2016.

The selfie moment was particularly cringe-worthy. Infantino forgets that football is the star of the show, not a 55-year lawyer. A senior football executive, who’s been at the heart of the English and European game for more than 20 years, messaged me during the drawn-out draw with his verdict on Infantino. “I feel revulsion, anger, shame, disgust – how has our sport been taken over by a Swiss ***** and turned into a total travesty???” He also pointed out that ensuring the leaders of USA, Mexico and Canada each somehow pulled out their own country’s name was not a good look for a draw based on chance.

Great for the cameras, though. Flash, bang, wallop, what a picture of Infantino's priorities. And who gets the next FIFA Peace Prize? And wouldn't Infantino have gained more respect had he used the money for the Trump trophy to subsidise excessive ticket costs? He's lost sight of what should be the real priorities for the leader of football. The game.

It's sad, really. Many sensible people work at Fifa, passionate about the game not their own ego, but it's alarming what happens to the leadership when they take power there. Even the great football manager Arsene Wenger has changed since becoming Chief of Global Football Development at Fifa. He now campaigns for more games, backing the expanded World Cup, which he would have railed against as a widely-admired, free-thinking club manager, fiercely protective of his players' well-being. "I believe that 48 teams is the right number." Arsene, just listen to yourself.

Many fans probably won’t lose much sleep that Wenger dances to Fifa's tune or that Infantino cosies up to Trump, Aramco and co. Some probably think Fifa’s a video game. Most just can’t wait for the football. The game’s about Mbappe and Messi, Haaland and Salah, Kane and Dembele, not Infantino and Trump.

The game’s about the Tartan Army, the brilliant Mexican following, the ever-hopeful English, the mobile carnival of Brazilians and the millions of other fans flocking to venue cities next summer, only a third with tickets. The USA is prepared for the party. I covered USA 94 and you couldn’t really tell there was a tournament on, certainly where I was in Detroit, Chicago and DC. You will this time, also in Canada. Mexico's total immersion was never in doubt given their passion for the game.

Infantino should remember this. He runs a great football organisation, not a political organisation. He needs to re-focus. Fifa is undeniably a force for good in many countries. The Fifa Foundation runs a new community programme that supports 154,924 people in 54 nations. Its new Digital Education Programme works on computer literacy amongst disadvantaged groups, helping them into the workplace. It’s easy to say it’s all about Infantino (Foundation board president), soft power and ensuring he keeps countries onside, voting for him, but the Foundation undeniably changes lives.

Infantino needs to look at his Adoration of the Maga and remember what he should be doing for football: serving it, not himself. #FIFAWorldCup.

[Mark Bogaert @markbogaert]

Another milestone created by the one & only @CedricWarlop 🙏

[Belgian Cats @TheBelgianCats]

👑 Defending The Crown brings the Belgian Cats' European title to Kinepolis Brussels on Monday, November 10 👑

🎫 Tickets:
https://t.co/maFkkLyd5w

[Mark Bogaert @markbogaert]

Lets goooooo

[Belgian Cats @TheBelgianCats]

It’s that time 🔥
Tune in at 19 h 30 on @sporza @RTBF @VOOsport

[Mark Bogaert @markbogaert]

Let’s goooo 👀

[Belgian Cats @TheBelgianCats]

Check out the schedule of the group phase & where to watch the games 👀📺

Tune in to @sporza , @RTBFsport , @tipikrtbf or @VOOsport to cheer our Cats to victory at @EuroBasketWomen 🙌

#basketballbelgium #crelansport #omdathetkan #daretodream

[Mark Bogaert @markbogaert]

Repect @SamyV09 🧡

[Liga Endesa @ACBCOM]

👏 Una DÉCADA de taronja da para muchos agradecimientos... y @SamyV09 ha tenido palabras para todos aquellos que han formado parte de su historia en @valenciabasket.

¡Así ha sido su DISCURSO ante la Fonteta!

📺 @MovistarBasket | #LigaEndesa

[Mark Bogaert @markbogaert]

6th time 🔥🏀🇧🇪

[Belgian Lions @belgianlions]

Qualified 🤩🤩 ! A 30 point win gets us to our 6th consecutive EuroBasket ! @EuroBasket

#basketballbelgium #crelansport #omdathetkan

[Esheru @Eshprojet1]

The people who have a problem with the picture on the left, do not have a problem with the picture on the right.

[Warren Gunnels @GunnelsWarren]

Welcome to the Divided States of Oligarchy:

Elon Musk Wealth
2012: $2 billion
2025: $449 billion

Jeff Bezos Wealth
2012: $18 billion
2025: $245 billion

Mark Zuckerberg Wealth
2012: $44 billion
2025: $217 billion

Federal Minimum Wage
2009: $7.25 an hour
2025: $7.25 an hour

[Mark Bogaert @markbogaert]

Yes ! Happy to get this next event to Belgium 🏀🇧🇪❤️

[FIBA Women's EuroBasket @EuroBasketWomen]

The remaining two #EuroBasketWomen 2027 hosts have been confirmed! 🙌

Congratulations to Belgium & Sweden 👏

👋 See you all in 2027 🇧🇪🇱🇹🇫🇮🇸🇪

[Belgian Lions @belgianlions]

Wanna see the Lions in action? 🔥🙏🏻

Don’t wait any longer and get your tickets for the Lions vs. Latvia 🇱🇻 NOW https://t.co/tTrReFROVQ 👀

#basketballbelgium #crelansport #omdathetkan

[Mark Bogaert @markbogaert]

Welcome 🙏🏀

[Belgian Cats @TheBelgianCats]

All tickets are LIVE now! 🎫 🔥

Get yours via https://t.co/cGH1x5tiTi 👀

#basketballbelgium #crelansport #omdathetkan

[FIBA Basketball @FIBA]

Hats off Belgian Cats, you'll be back 🙇

#Paris2024 x #Basketball

[Mark Bogaert @markbogaert]

What a team ❤️🇧🇪🏀

[Belgian Cats @TheBelgianCats]

THEY DID IT 🔥🔥🔥

Cats qualify for the last 8 at @Olympics 🙏🏻

#basketballbelgium #teambelgium #Paris2024

[Mark Bogaert @markbogaert]

Proud

[Yann Casseville @Kasvilovic]

Défaite face à Team USA mais clapping à Pierre-Mauroy : les Belges ont signé la plus forte ambiance du basket aux JO jusqu'à présent

[Mark Bogaert @markbogaert]

Zalige reveal

[sᴘᴏʀᴛɪᴍɪᴢᴇ @Sportimize]

🔥 Feyenoord tient son nouveau 𝐬𝐩𝐨𝐧𝐬𝐨𝐫 𝐦𝐚𝐢𝐥𝐥𝐨𝐭 pour la saison 2024/25 : Mediamarkt ! L'activation et l'annonce sont géniales ! 👌

🎥 #Feyenoord | #Sponsoring

[Mark Bogaert @markbogaert]

Let’s Gooooo !

[sporza @sporza]

🏀 @TheBelgianCats nemen het op de Olympische Spelen op tegen titelverdediger VS, Duitsland en Japan

https://t.co/usncY6Jwzr

[Aaron Parnas @AaronParnas]

Share this everywhere.

[Mark Bogaert @markbogaert]

W H A T a game: beating the European Champs Spain A G A I N 🏀🇧🇪🙏👍

[Belgian Lions @belgianlions]

LIONS WIN 🔥🦁

They defeat @BaloncestoESP 58-53 in Charleroi and deliver a perfect 2 for 2 this window 🤩

#basketballbelgium #crelansport #omdathetkan #makeyourmark