Mark

PPC aficionado.

[Mark @MarkBppc]

@adsliaison Any plans for transparency on how many times ads appeared in Ai overview or Ai mode compared to traditional SERPs?

[Mark @MarkBppc]

@michaelgove @afneil Looking forward to this. Did you challenge him on the badger cull, Andrew? So many poor animals needlessly shot and killed.

[Mark @MarkBppc]

@afneil Mantova is certainly a hidden gem!

[Mark @MarkBppc]

@adsliaison Desperately need campaign level locations of interest if you're not going to give us the option to edit multiple ad groups in editor.

[Mark @MarkBppc]

@DigitalTabby How does it make it simpler with no thank you page?

[Google Ads @GoogleAds]

The best ads aren’t just links anymore – they’re answers 💡

We’re testing a new generation of ad formats in AI Mode – powered by Gemini – that seamlessly connect consumer curiosity with meaningful brand decisions.

To break down what this actually means, we sat down with three industry experts onsite at Google Marketing Live: Aaron Young (Google Ads Master), Pauline Jakober (Digital Paid Media Expert), and Jyll Saskin Gales (Google Ads Coach).

Here’s what they had to say about the massive shifts coming to Search:

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁: By serving helpful, verified product details at the exact moment they matter most, you’re able to move consumers “easier, faster, and more seamlessly” from discovery to decision.

𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: By integrating native, clearly labeled ad formats directly into AI-generated responses, you’re able to capture high-intent traffic without disrupting the user experience.

𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽: AI Max and PMax are the best way to ensure your ads show in these new experiences. Ensure your campaigns are powered by a strong data foundation and rich brand guidelines to deliver even stronger performance.

In 2026, your ads shouldn’t just show up… they should answer real customer questions.

🎥 Watch the clip to hear their reactions to these updates, their breakdown of its key benefits, and immediate steps you can take to future-proof your strategy.

#GML2026

[Mark @MarkBppc]

@DigitalTabby Such good advice. Go up the funnel where there is less competition.

[Mark @MarkBppc]

@_mauriciorubio @googleanalytics @grok They are M&Ms for the super rich!

[Mark @MarkBppc]

@GoogleAds @B21S_Accounting Hi there, have had loads and loads and loads of ads disapproved for destination not working across multiple accounts when the final URLs are working fine.

[Mark @MarkBppc]

@NeptuneMoon @DontWantYourAI Hey Julie have you had loads and loads and loads of disapproved ads in the last 24 hours? Destination not working when it is.

CC @adsliaison

[Mark @MarkBppc]

@GoogleAds I'm sure 99% of people who love to improve their data set-up. How about making it easier and simpler?

[Mark @MarkBppc]

@GinnyMarvin Always worth a watch, right @matomo_org? https://t.co/ZRRufwkeJl

[Mark @MarkBppc]

@peeplaja @NeptuneMoon

I can pinpoint exactly where the fall began ... https://t.co/ZRRufwkeJl

[Mark @MarkBppc]

@VidsSrinivasan Sounds simple!

[Mark @MarkBppc]

@DigitalTabby 💯% Zero conversions. First thing to check.

[Mark @MarkBppc]

@NeptuneMoon @adsliaison Thank you so much for taking my question! Ginnie, enabled disapproved ads in removed campaigns/ad groups forever sit in the policy manager firing out disapproved email alerts and they can't be cleared. Please let us remove enabled disapproved ads in removed campaigns/ad groups.

[Mark @MarkBppc]

@DigitalTabby When did "discover" get added to PMax, I thought it was just maps and search?

Incredible results BTW!

[Mark @MarkBppc]

@DigitalTabby Keyword tool IO is a great keyword tool based off Google's auto-suggest. My personal favorite.

[Mark @MarkBppc]

@NeptuneMoon @adsliaison Is it possible to reduce the number of pop ups and banners and notifications when we log into a @GoogleAds account from 78 to 54? Especially when we're trying to do a simple check/tweak.

[Mark @MarkBppc]

@NeptuneMoon @adsliaison I really am.... 😭

[Mark @MarkBppc]

@NeptuneMoon @adsliaison Would Ginny be willing to do a screenshare with me so I can show her first-hand how bad Google support is? #GoingRoundAndRoundAndRoundInCircles