If a PT says on Easter…
“you have to do X minutes of cardio to burn off X amount of chocolate”
Or tell their clients today you have to “earn your chocolate today”
They are a Gimp. I hope they stub
their toe.
Enjoy your Easter. It’s one day…
Eat some chocolate
“I’m eating 1200 calories and can’t lose weight”
“A calorie deficit doesn’t work
for my body”
Statements associated with a person NOT eating 1200 calories and NOT in an actual calorie deficit
Annoying? Yes
Truthful? Double yes
Cardio Fat Loss Myths
🔹Steady state is best for fat loss
🔹Fasted Cardio is superior
🔹Incline Treadmill is best choice
🔹 Specific incline or speed on the treadmill
🔹Cardio in the AM instead of PM
🔹 Cardio is essential to fat loss
NONE are key to losing more
body fat
I made over $22 million the last 5 years through my CMC business
I own 100% and did this with just 1 full time staff member
CMC historically had around 80-85% margins historically… damn good
I am NOT a business coach. I have nothing to sell you on business. Here’s some tips
9. Don’t expect to feel like a success just because you make some nice money
I felt most successful as a PT in the gym 6-7 years ago training people 1-1 making MUCH less
PTs feel like they need a big business these days. You don’t
Nothing wrong with being a PT in the gym
8. Learn as many roles as possible initially
Then you know if people are actually good at what they do
Aim to be able to do most key roles in a business initially. This helps you learn for when you hire people
And also know exactly what you want achieved from the hires
7. invest profits
2 types of investments! A) invest profits into your business. B) invest profits into other asset classes.
I do both
Want to grow as fast as possible? Invest into the business
Want to decrease some risk? Diversify along the way & put into safer assets
6) Fearing failure is a strength at times
I have borderline personality disorder and depression. The way I look at the world is often “unique”
But it makes me obsessed with getting better
I am never settled or content on things. I am always desperate find my weaknesses
5. Be obsessed with numbers
You must know where your money is going. What you are spending it on.
What’s the ROI of the spend?
Do you need this spend? So many people are flying blind in business
Numbers are everything. Not just top line but the deeper numbers. Know them
4. Don’t be an influencer. Be a business owner
It kills my soul influencers who gain massive audiences just to market other people’s dreams and businesses
It also dilutes your messaging when selling your own. People doubt your conviction when you sell 27 different things
3. There is no one set formula to success
I presented at a big conference recently with other awesome successful coaches.
We all had vastly different personalities and business models
We all have had lots of success though. Despite being very different
Unique is good!!
2. Perfectionism is holding so many people back
You want to produce great things of course! But SKILLS take time
Practice, then more practice. Eg Want to get good at email marketing? Write lots of emails. LOTS!
Don’t just read about it. Go do it
Get better as you go
1. Speed matters
Try things. Get things out quickly & get things out cheaply
See how your audience responds.
If they like it, great! Double down.
If they don’t like it? That’s ok! You haven’t spent much and can quickly learn WHY and THEN spend on solving the problem
9. Don’t expect to feel like a success just because you make some money
I felt most “successful” as a PT in the gym 6-7 years ago training people 1-1 making less
PTs feel like they need a big business these days. You don’t
It’s ok to just want to help clients in the gym
Metabolic adaptation simply leads to needing lower calories to generate a fat loss response
You lower cals, you lose weight again. This is basic science
❌ Starvation mode is not science. It’s a myth.
You lower cals and out of thin air your body gains fat mass? Illogical
Simple example of a client. Pre dieting their maintenance could be 2200 cals.
After period of dieting through metabolic adaption maintenance has lowered to 1800 cals.
This means your deficit required for fat loss has lowered. 400 cal reduction!
Again, normal part of dieting
Also as you lose weight. You weigh less. Therefore you expend less calories
Your metabolic rate is linked to your total body mass
You lose weight and weigh less. Naturally you burn less calories
Think of metabolic adaptation as lowering your predicted maintenance calories
“metabolic adaptation” is real
And very different from starvation mode myth
Metabolic adaptation is your bodies response to weight loss. It’s a natural defence mechanism
The body purposely slows down processes which lead to calorie expenditure like NEAT. incidental movement
These people all lose weight. Lots of it. Despite high stress. Despite super low cals.
They don’t magically gain fat mass
That’s impossible in a calorie deficit
Even if your metabolic rate slows down. This just makes fat loss harder as your maintenance cals lower.
Starvation mode concept =
“My calories were too low which forced my body into a stressed state and made me gain fat.” No.
reality?
Very low calories will always lead to fat loss. Hence why people in famine always lose weight. Prisoners of war. Horribly sad cases of anorexia