Mark White

ceo of @ingredifind

[Mark White @markcwhite_]

Many people ask me why I created @ingredifind…

Simply put, it was built to improve the #restaurant dining experience for those with #foodAllergies or #diet

Read more about it here → https://t.co/VH3XAZbWT1

[Mark White @markcwhite_]

Tech fails in restaurants when it assumes chefs and servers have time.

The truth? You have six seconds.

A screen.
A voice calling a change.
A guest asking, “Is this safe for me to eat?”

If your tool can’t deliver answers in that exact moment — clearly, instantly, and with confidence — then it doesn’t work.

At @ingredifind, we design with the realities of service in mind.

Because when every second counts, clarity isn’t a luxury. It’s the difference between trust and risk. Between a guest returning — or walking away.

[Mark White @markcwhite_]

Imagine a secret dining club.

No marketing. No signage. Just a packed dining room, a buzzing atmosphere… and a waiting list.

Sounds like a dream?

Here’s the twist: this club already exists. And every restaurant has the chance to be part of it.
It’s called the allergy community.

Nearly 1 in 3 guests belong to it – directly or through someone they dine with. They come in groups. They come back when they feel safe. And when they trust you, they bring others with them.

Get it right, and you’re not just serving food – you’re building loyalty, advocacy, and long-term revenue.

This isn’t a niche. It’s a movement. And it’s growing.

[Mark White @markcwhite_]

Menus hold the answers but most of us can’t see them.

In hospitality, the most overlooked source of insight is hiding in plain sight: the menu.
Beautifully designed, yes. But too often, it’s a static PDF – a picture, not a tool. It doesn't speak to what matters most: what’s working, what’s not and why.

But what if menus told you more?

Structured dishes by ingredients, suppliers, allergens and dietary tags. Suddenly, it becomes obvious:
- Smarter operations
- Stronger guest trust
- And most importantly: powerful, real-time insight

You could see which ingredients consistently drive margin, which allergens quietly cost you covers, and how small tweaks could lead to big shifts in performance.

This isn’t about chasing the next tech trend. It’s about giving food businesses the same visibility and infrastructure that retail and payments have had for years.

It’s time menus worked as hard as you do.

[Mark White @markcwhite_]

We walked into a restaurant for lunch, ready to catch up and enjoy a good meal. One of us has a food allergy, so before ordering, we asked about allergens.

What followed was… an experience.

A laminated allergen sheet appeared - held together by rubber bands. The pages were thin, some marked in black, some in dark red - meant to indicate which ingredients were removable. It was outdated. Some dishes had been added to the menu last month… but the allergen sheet hadn’t been updated.

Still, we did our best to navigate it.

Our friend explained: “If I eat something with sulfites, I’ll go red, start feeling unwell, and in about 45 minutes, I’ll regret it.”

The server nodded and said, “Oh, so not that serious.”

At that moment, we knew we weren’t going to rely on what we were told.

Not because the staff didn’t care. It wasn't because they weren’t trying. But because the system wasn’t built for trust.

So we did what so many guests with allergies and dietary restrictions do – we took the entire process on ourselves. We triple-checked the menu, cross-referenced ingredients, and made a safe bet.

That’s why we built Ingredifind – because hospitality should never rely on guesswork. When information is clear, accurate, and effortless, trust follows. And when guests trust a restaurant, they order more, return often, and bring others with them.

That’s how hospitality wins.

[Mark White @markcwhite_]

@karrisaarinen @linear It’s what differentiates good products and great products. Keep being great @linear.

[Mark White @markcwhite_]

Dining out with dietary restrictions often means interrupting conversations to ask about ingredients. We built @ingredifind to change that.

Simple design. Powerful function.

Guests scan a QR code, select their dietary restrictions, and see exactly what they can eat. No confusion. No second guessing.

It's not just about allergies - it's about making dining out enjoyable for everyone.

[Mark White @markcwhite_]

When two companies come together with a shared vision, the impact can be incredible. Excited for the journey ahead!

[Ingredifind @ingredifind]

"We’re thrilled to partner with @ZonalUK. This collaboration allows us to equip restaurants with the tools they need to deliver safer dining experiences while ensuring operational effectiveness.” – @markcwhite_ , CEO of @ingredifind

Read more: https://t.co/BLeUqnOeoD

[Mark White @markcwhite_]

@UberEats is amending their Super Bowl ad.

It’s great they’re removing the peanut clip from the ad. However a little research could have prevented backlash from the entire community.

Thank you @FoodAllergy for speaking with Uber 👏

Read more ➡️ https://t.co/rvgoI8t2yt

[Mark White @markcwhite_]

After @UberEats latest Super Bowl ad, we know one thing for sure

Whatever you forget, remember UberEats… doesn’t care about your food allergies.

Thanks for clear message. And congrats on making over 33M customers feel unwelcome in the US alone.

[Matt Turck @mattturck]

Sam Altman returning to OpenAI after a day is like Steve Jobs returning to Apple after 12 years, but for the TikTok generation

[Sarah Tavel @sarahtavel]

In 2023, as we continue to recalibrate from 2021 and those days of easy money and fast growth, it's even more important to hire and retain the employees I call the Mitochondria in startups. (Update from 2016 post.)

[Ingredifind @ingredifind]

Get a glimpse of our seminars last week at The Grand Hotel 📚

Our co-founder and CEO, @makcwhite_, delivered an insightful Restaurant Technology & Trends seminar.

Followed by an informative seminar on Personalized Dining Experiences by nutritional expert @MonicaPrice5.

[Ingredifind @ingredifind]

What a great week - let’s recap! We kicked off the week by attending the @mfdhawards.

We were honored to be a part of an event that celebrated the best in the industry. It was great connecting with food enthusiasts and industry experts.

Here are some snapshots of the night! 📸

[Ingredifind @ingredifind]

🍝🇲🇨 Exciting culinary news from Monaco! 🌟 La Piazza, the authentic Italian gem, is now on Ingredifind.

🍽️Discover ingredients, personalize your dining experience, and taste the passion of Italy.

📲 Download the app at https://t.co/b7FeTVfyUk and find dishes suitable for you!

[Monica Price @MonicaPrice5]

Is about to start! Here is the wonderful CEO Mark White @ingredifind who’s goal is to change the way anyone with food allergies dines out ✨ @FairmontMC @TomesPR #innovation #revolutionary #foodallergy #savelives #tvpresenter #monicaprice

[Ingredifind @ingredifind]

🌟 Exciting news! Ingredifind partners with @Authentichotels, bringing our innovative platform to 500+ luxury hotels & cruises worldwide.

🛳️🏨 Together, we're transforming the dining experience for those with dietary preferences & food allergies.

#LuxuryTravel #FoodSafety

[Jackson Hole @jhski]

This morning! 💥 We've received 18" in the last three days, bringing our total for March to 59" and the season up to 533". Retweet if your ideal version of spring skiing involves lots of powder ❄️
📸: @StephenShelesky
⛷️: Sofia Dewolfe
#jacksonhole #jhdreaming #powderskiing

[Ingredifind @ingredifind]

🚨 Breaking News! Ingredifind gets the backing of world class chef Danièl Rougè Madsen

Read more ⬇️
https://t.co/AWNrrmB22P

[Ingredifind @ingredifind]

🎉 We're excited to welcome @MonicaPrice5, a well-respected Nutritionist and Nutritional Therapist, as our newest Ambassador for Ingredifind!

[Monica Price @MonicaPrice5]

I am very excited to be joining the team @ingredifind ✨ This fantastic new App, which is launching very soon, will be such a useful tool for those with food allergies and dietary preferences. Something so simple - and yet so important ✨ https://t.co/7wItzFOC8X