mark daniels

Designing graphically and directing creatively. Purveyor of all things shiny.

[mark daniels @markdaniels_uk]

An identity for film, made with light.
Lovely idea @pentagram
https://t.co/TiYXt4OA0E
#Branding #BrandIdentity #GraphicDesign #Typography #BFILFF

[mark daniels @markdaniels_uk]

@mother_design is moving psychic readings out of the dusty world of fortune-telling into a more relevant wellness space. Same service. Completely different brand opportunity.
#Branding #BrandStrategy #BrandIdentity #GraphicDesign
https://t.co/7un5D4PjgZ

[mark daniels @markdaniels_uk]

Same organisation. Different audience. Shared equity. Distinct personality. Nomad for Manchester City. https://t.co/xPGdJevC1v
#GraphicDesign #Branding #Football

[mark daniels @markdaniels_uk]

Really like this from @Ragged_Edge for @paywithtabby . A fintech brand stepping away from all the usual fintech stuff. Another example of looking at your category, then deciding what NOT to borrow from it.
#Branding #BrandIdentity #GraphicDesign #Fintech
https://t.co/PJBXBllofs

[mark daniels @markdaniels_uk]

Starting to feel like the anti-AI reaction is becoming a visual trend in its own right. Less polish. More character, oddness, handmade elements and actual human fingerprints. https://t.co/9QzkL42ky1
#Branding #GraphicDesign #BrandIdentity #AI

[mark daniels @markdaniels_uk]

https://t.co/ychUkbTR8n

[mark daniels @markdaniels_uk]

Friday branding goodness. UEA’s new identity by rbl. “Original By Nature” gives the whole thing a proper idea to work from. Strategy first. Then make it look good.
#Branding #BrandStrategy #BrandIdentity #GraphicDesign
https://t.co/vPH8tiTHCU

[mark daniels @markdaniels_uk]

A good example of what an established-brand refresh should do. Keep the recognition and history, but make it work harder for what the business has become. Evolution over reinvention.
#Branding #BrandIdentity #GraphicDesign #Rebranding
https://t.co/3NVIdkRqKV

[mark daniels @markdaniels_uk]

Canterbury wayfinding by Maynard. Their audit found the city didn’t need more signage. It needed less.A good reminder that design isn’t always about adding something. Sometimes the smartest thing you can do is remove the noise. #Wayfinding #GraphicDesign

https://t.co/vC0iQ8Qj0Q

[mark daniels @markdaniels_uk]

Ending the week with some lovely place branding from @studiodbd for Ashton Square. Good branding usually gets more interesting when you look backwards before looking forwards.
https://t.co/YJ54sc26KF
#Branding #PlaceBranding #GraphicDesign #IdentityDesign

[mark daniels @markdaniels_uk]

Really like this from Thonik for Phion Orchestra. The typography responds to the movement of a conductor’s baton. Simple idea. Beautifully executed. https://t.co/oJMpfRybHj #Branding #Typography #MotionDesign #GraphicDesign

[mark daniels @markdaniels_uk]

A rebrand where changing the name means something. St Ann’s Hospice is now Moya Cole Hospice, named after its founder. A lovely piece of work from Truth Creative that carries the story. Meaning first. Design follows. #GraphicDesign #BrandIdentity

https://t.co/uSgwa4LEH8

[mark daniels @markdaniels_uk]

Lovely. Nine interchangeable logos for a family-run printer. On paper, that sounds like a recipe for chaos. In practice, the variation is the identity. #graphicdesign #branding https://t.co/D2unlLgoBd

[mark daniels @markdaniels_uk]

It's not the most sophisticated identity you'll see this year, but someone appears to have asked the sensible question: "Why did we spend years gradually designing out the thing people actually liked?" #graphicdesign #packaging #identity #mascot

https://t.co/AMRvfSQ4qD

[mark daniels @markdaniels_uk]

AI makes producing something easier. It doesn't make deciding what to produce any easier.

https://t.co/uPYWVk0q11

[mark daniels @markdaniels_uk]

A lovely lesson in a global brand spending considerable time exploring radical change and ultimately deciding that evolution was better. #graphicdesign #branding

https://t.co/1vYn4JSPGv

[mark daniels @markdaniels_uk]

It's not “make everything handmade because AI exists”. It's just that when stuff feels specific, considered and characterful, it starts to matter more. Clay is a great example. The imperfection isn’t there for effect. #illustrationㅤ #ideas

https://t.co/Aj2Zwch6aC

[mark daniels @markdaniels_uk]

A rebrand doesn't have to mean throwing away what's already working. #graphicdesign #branding

https://t.co/Q7g6M8aNO9

[mark daniels @markdaniels_uk]

A successful identity isn't one the designer can use beautifully.
It's one the client struggles to break.
https://t.co/gwEnWOQj7K