A five-star rating is useful.
How you respond to a one-star review is often more revealing.
Reputation isn't built by ratings alone. It's built by behaviour.
New blog:
https://t.co/IBdSXXQV93
#PR#ReputationManagement
If your sustainability communications sound like they were written by a compliance committee, they're probably not building trust. The most credible organisations combine evidence, transparency, and a clear leadership voice.
https://t.co/JoEK7TuLJm
When healthcare buyers evaluate tech, they aren't looking for dense specs. They want to manage risk and protect data. For HealthTech founders, the key is translating code into outcomes. https://t.co/0qWCykh8UI
Fintech may run on technology, but trust is still the real differentiator. In the UAE and GCC, customers want more than speed and automation. They want clarity, transparency, and reassurance. https://t.co/JR3DseO8Y5
76% of organisations reported actual or attempted payment fraud last year.
Business email compromise scams continue to rise.
AI-enabled impersonation fraud is becoming more convincing.
It was a privilege to share the Jacky’s Group story on the #Homegrown podcast by @DubaiOneTV . Our founder, Jacky Panjabi, and COO, Ashish Panjabi, discuss our evolution to a global technology and solutions provider headquartered in Dubai. https://t.co/NHPzRgpiXX
Asking for help is a strategic asset, not a weakness. Strategic transparency builds trust and signals that you are listening to your stakeholders.
Control your narrative by focusing on the outcomes you want to achieve for your customers.
https://t.co/aQgkbUzWe4
Protecting your narrative requires intentionality—from aligning ads with your PR core to conducting regular messaging audits.
Substance must always come before spectacle.
Read our latest blog for actionable steps on safeguarding your brand https://t.co/z28ZejFIXh
In a region where logistics is the backbone of trade, clear communication is your most effective tool for protecting brand reputation. We explore how businesses can turn logistical hurdles into opportunities to demonstrate reliability and expertise.
https://t.co/Ujajj60GTY
Retailers are investing heavily in first-party data strategies, CRM systems, and AI-driven analytics, not just to understand customers, but to anticipate them.
“Our aim is to unify the experience across every touchpoint,” says Ashish Panjabi (@apanjabi), COO, @JackysBiz.
Corporate fluff fails when audiences are anxious. In 2026, the real PR differentiator is an authentic founder’s voice. Don't let your ghostwriter sound like a ghost.
Learn how to lead with a human lens: https://t.co/J7okLbUhvh
Stop waiting for news to happen. Start defining what comes next. Most business owners react.
Read about the Visibility Ladder—how to move from updates to thought leadership in three clear steps. https://t.co/eBy8laQxTX
B2B buyers now do the majority of their research before ever talking to sales. If your expertise only lives in a fleeting social feed, you're invisible during their most critical phase.
Own the narrative. Build a Trust Vault.
Full PR Tip: https://t.co/P0kTyCw4eK
Why is practical innovation the only sustainable path for regional enterprises? @apanjabi shares insights on aligning technology trends with business reality and consumer behaviour in the Middle East. https://t.co/AodKus25Ub
Visibility shouldn't diminish during regional shifts—it should become more meaningful.
Retreating into silence creates uncertainty. Instead, become an "Anchor CEO" by leading with service, continuity, and calm.
Full PR tip here: https://t.co/eGKQhzOoPh
Most businesses are not political.
But they are public-facing.
What you post, what your team posts, and how you communicate during uncertain times all shape your reputation.
This week’s blog: social media dos and don’ts for GCC brands.
https://t.co/z5btu1jwJi