Michelle | Marketer Building Apps

I'm a marketer and this is my journey from ideas to apps ✨
Figuring it out as I go.

[Michelle | Marketer Building Apps @marketerbuilds]

So happy to be part of this!🫶

[Miguel Carranza @elwatto]

That’s a wrap on another incredible App Growth Annual!

Thanks to all the speakers, the team who made it happen, and everyone who joined us in NYC or virtually.

We’re going even bigger in 2027.

Enjoy the rest of New York App Week!

[Michelle | Marketer Building Apps @marketerbuilds]

Beautiful✨

[Matt Berry @MattBerryRC]

Best Bodega in NYC 😍

[Michelle | Marketer Building Apps @marketerbuilds]

Mom, I promise I’m working
#AppGrowthAnnual @RevenueCat

#NewYorkAppWeek

[Michelle | Marketer Building Apps @marketerbuilds]

@jeiting presenting @RevenueCat product updates at #AppGrowthAnnual!

Watch it live on https://t.co/bZFeyn6g77
#NewYorkAppWeek

[Michelle | Marketer Building Apps @marketerbuilds]

Life’s too short to work at a boring company🤪

Ready to take my new shoes to #NewYorkAppWeek events!

@RevenueCat 🫶

[Michelle | Marketer Building Apps @marketerbuilds]

I’m speechless. What a night at The Shippies. #NewYorkAppWeek @RevenueCat

[Michelle | Marketer Building Apps @marketerbuilds]

Yes, my #NewYorkAppWeek starts in a sauna with fellow app builders. 🧖‍♀️

Not a bad way to kick things off!

Here's my schedule for the week. What's on yours? 👀

The excitement is real. I'm taking over the socials at @NewYorkAppWeek this week, so follow along!

[Perttu Lähteenlahti @plahteenlahti]

Just added a few #Shipaton 2026 apps to Shipaton showcase. Gonna call out a few of them each week as Shipaton progresses (so keep submitting your apps to the showcase)

https://t.co/4rOa6HLYuA

[RevenueCat @RevenueCat]

How to win Shipaton: What judges actually look for [Shipaton 26] https://t.co/pkxpqRP98Z

[Michelle | Marketer Building Apps @marketerbuilds]

@photoroom @opalapp @UberEats @RevenueCat If you're a woman building or marketing an #app, I want to meet you!

[Michelle | Marketer Building Apps @marketerbuilds]

Spent a day in #Paris with women building and marketing apps at @photoroom , @opalapp , Voodoo, @UberEats, plus indie devs.

@RevenueCat + The Gapp (Girl in Apps) put this together. Kept it small on purpose, actual conversations, not panels. (1/3)

[Michelle | Marketer Building Apps @marketerbuilds]

@photoroom @opalapp @UberEats @RevenueCat What we actually talked about:

- App Store/Play Store discovery rules shifting
- Which acquisition channels work right now, paid vs organic
- What it takes to grow an app across markets

[ClaudeDevs @ClaudeDevs]

Claude Code on desktop now works with the iOS simulator.

Build and run your iOS app, and the simulator opens in a panel right next to your conversation. Available today in public beta.

[Michelle | Marketer Building Apps @marketerbuilds]

We’re two weeks away from #Shipaton! Got any app ideas yet? I have two, and need to decide which one to do first :)

[RevenueCat @RevenueCat]

It's coming.
https://t.co/r2tYWMBGuc

[RevenueCat @RevenueCat]

It's coming.
https://t.co/r2tYWMBGuc

[Michelle | Marketer Building Apps @marketerbuilds]

And meanwhile, a gaming app is using the #FIFAWorldCup for a pretty smart marketing play:
@Konami is giving away Messi & Lamine Yamal in eFootball app right now 😁

[Michelle | Marketer Building Apps @marketerbuilds]

@mariahollweck ⚽ Kickgeist: free group-prediction app, no account needed, 33 languages, live match tracking, group-vs-group challenges. Built by a small German studio (Beevelop UG). Already top 100 sports apps. 3/3
#FIFAWorldCup

[Michelle | Marketer Building Apps @marketerbuilds]

Watching Spain vs Argentina? I’m not a football fan, but I do recognize this is a good example of a perfect trigger for builders to ship something fast!

Unlike the last World Cup, this time we have open APIs and AI on tap

So I went digging in the App Store 🧵
#FIFAWorldCup 1/3

[Michelle | Marketer Building Apps @marketerbuilds]

⚽ Bola 2026: built solo by @mariahollweck (Asobi Labs). No login required, 17 languages, all 104 matches covered, plus a full bracket predictor. One person, what used to be a whole roadmap. 2/3
#FIFAWorldCup

[Michelle | Marketer Building Apps @marketerbuilds]

@Kyle_Structure Let’s chat!