Marisa Lather

Data-geeking, conference-speaking, connection-loving content creator. #marketing #career #leadership

[Marisa Lather @MarketerMarisa]

Watching an #AIagent built by #Agentforce do its thing at @salesforce #CNX25.

[Marisa Lather @MarketerMarisa]

Big #CNX25 announcement: @Salesforce #Agentforce + #MarketingCloudNext are powering the future of marketing campaign creation. #SalesforcePartner

[Marisa Lather @MarketerMarisa]

Evergreen #content offers timeless value, especially if resources are limited. It is designed to attract and engage audiences long after publication. To update, adding fresh data/stats, new imagery or visuals, fixing broken links, and incorporating subtopics help stay relevant.

[Marisa Lather @MarketerMarisa]

I've pulled together a 2024 #holiday #giftguide for all the cubicle crusaders! With everything from solution for cold keyboard hands or any of the #tech #travel tools one could ever hope for, there should be something for any screen queen or king you know. https://t.co/utfNi99JRj

[Marisa Lather @MarketerMarisa]

Check out my top picks for Cyber Monday 2024: from skincare to office essentials, go inside my shopping list for the 2024 holiday season. https://t.co/utfNi99JRj #cybermonday #shopping #giftlist #giftideas

[Microsoft Events @events_msft]

Introducing Windows 365 Link: the first Cloud PC device for Windows 365.

Simple, secure, and purpose-built. #MSIgnite

[Capterra @Capterra]

Want to keep your email list happy & loyal? 💌

✅ Personalized content
✅ Transparent opt-in process
✅ Limited email frequency (5-6/month)

Small businesses, these tips from @MarketerMarisa can help turn subscribers into loyal customers! Learn more: https://t.co/JuoVZPWaok

[Marisa Lather @MarketerMarisa]

Writers use hooks to catch attention. Try using a:
-Surprising anecdote
-Empathy-based hook
-Unexpected humor
-Behind-the-scenes insights
-Future predictions
-Shock factor
-Relatable everyday struggles
-Contradictions or uncommon perspectives
-Personal invitation
#writingtips

[Marisa Lather @MarketerMarisa]

Are you focused on #multiculturalmarketing? By creating bilingual content, engaging with Hispanic communities during the creative process, and highlighting the diversity within the Hispanic community, marketers can tap into this dynamic population.
https://t.co/G3ZCdqaZpi

[Bridge Partners @_BridgePartners]

Congratulations to @MarketerMarisa on her well-deserved recognition as one of the Top 50 Women Leaders of #Missouri for 2024! Marisa’s leadership, both within and outside of Bridge Partners, embodies the values we hold dear, and we are proud to celebrate her achievements. 🎉👏

[Marisa Lather @MarketerMarisa]

Curious if a photo is AI-generated? This free/no-sign-up/no-download tool I've found is fairly accurate if anyone is curious whether or not a headshot (or any photo) is AI generated: https://t.co/tT2IDYPxvj Have you tried #AI headshots?

[Marisa Lather @MarketerMarisa]

Whether you want to make yourself indispensable or build a marketing team, these 9 B2B #marketing skills are worth prioritizing, according to @LinkedIn's 2024 #B2BMarketing Benchmark Report. "The B2B marketing team of tomorrow is agile, data-driven, and customer-centric."

[Marisa Lather @MarketerMarisa]

💡Marketing Tip (& personal PSA): Ensure #PPTdeliverability and minimize load time by compressing the pictures. It's the one move that can make a big difference—large file sizes can hinder sharing and slow down collaboration, especially in #remote & #hybrid working environments.

[Marisa Lather @MarketerMarisa]

Building a #psonalbrand? It's always a struggle for everyone to identify what makes you fundamentally you. Survey 1) colleagues/peers, 2) friends & family, and 3) your boss/leadership to figure our your unique value proposition.

[Marisa Lather @MarketerMarisa]

Want to make a great #newsletter? Focus on these 4 things:
✅ Personalization
✅Visual Appeal
✅Interactive Content
✅Analytics

#marketing #marketingtips

[Marisa Lather @MarketerMarisa]

#STLBIZ Update: A quickly growing, subscription-based skin care studio #Glo30 is coming to the #StLouis region with 7+ locations. https://t.co/TVHO9KIjX5 #stl

[Marisa Lather @MarketerMarisa]

#STLBIZ update: Dave’s Hot Chicken will open seven eateries in the St. Louis region, with hopes to open at least one location by the end of this year. https://t.co/X2zImML63A

[Marisa Lather @MarketerMarisa]

🎵 A recent study reveals the untapped potential of #musicians in non-arts roles, highlighting their skills like self-direction, resilience, and creativity, musicians excel in many fields including #business, #technology, and #leadership roles. https://t.co/DNYNjB2u4Q

[Marisa Lather @MarketerMarisa]

What do The Real Housewives have to do with #LinkedIn? LinkedIn and NBCUniversal revealed they were working on an #advertising partnership, which gives business-to-business brands a pathway to #connectedTV inventory with targeting that uses LinkedIn’s first-party data.

[Marisa Lather @MarketerMarisa]

Many of you have heard me talk about the profound reactions I've had to several of the award entries judging this year's #Webbys. 🤯 This is truly the best of the best on the internet. 🤩 Now the doors are open to public voting. Get inspired and vote here: https://t.co/DPwMqnWEDo