💻 This is one "soft skill" every developer should learn.
⚡️ When you combine engineering with marketing, you have a super-power than nobody else does:
- The ability to know what people want
- The ability to build the product
- The ability to promote the product and get sales
Read a great article by @mijustin about calm companies. Fantastic concept, resonated so much with me.
https://t.co/LA3G8GX9oh
Not everyone wants to build a VC-funded Unicorn.
Sadly the dev agency business is far away from being calm, but eventually I'll get there.
I’m reading @mijustin’s Marketing for Developers. The sheer honesty of it is exactly what I’ve needed to read this week. For many years I’ve been the developer who makes stuff cause I can, not because there is an obvious market need for it.
When you target a solid market (with good distribution channels) and give them a product that they're hungry for, you don't have to do much pushing or pulling.
Customers just naturally move towards the products they want.
Finally got around to reading @mijustin's book Jolt (which I purchased many months ago). It's like a choose-your-own-adventure sequel to Marketing for Developers. Loads of great marketing ideas, and a very fun read. 😊
@mijustin Already an owner of Marketing for Developers. The course and book.
It's so clear and gives a lot of action items and valuable information.
I don't think it only valuable to developers :)
Hey Developers, if you'd like people to use and pay for your next side project, don't start with code, start with building an audience. Learn how with @mijustin's Marketing for Developers course + book. 50% off at the moment.
https://t.co/JWO48hTRyh