Chris D'Souza

[Chris D'Souza @marketlaunch]

@isro Congratulations @isro on an impressive achievement with #Chandrayaan3
Eagerly awaiting photos of #VikramLander taken by #PragyanRover cameras.

[Chris D'Souza @marketlaunch]

Cryptocurrencies, hacks, and insurance - a fascinating read that connects the dots.

#insurance #commercialinsurance https://t.co/sSYpbsrsVF

[Chris D'Souza @marketlaunch]

Authors John Rolston and Jon Glick do a nice job of explaining both the challenges and benefits of implementing B2B customer loyalty programs.

The safest (legally speaking) recommendations that John and Jon make is to lead with di…https://t.co/faFtGZ7Xot https://t.co/jbHJDeyqYZ

[Chris D'Souza @marketlaunch]

Every kind of marketing asset has it's place and purpose - including white papers. While a white paper may not be a suitable asset for companies offering products/solutions in some industries, it can be quite essential in others.

An infographic has it's…https://t.co/OjOd05OVBM

[Chris D'Souza @marketlaunch]

Another big bet on bigger profits!

wefox pulls in one of the largest Series C funding rounds ever as it seeks to scale up and disrupt a rather staid industry.

#startupfunding #startups #marketingstrategy #disruptivetechnologies…https://t.co/JsG9c89DcF https://t.co/71iflAdO50

[Chris D'Souza @marketlaunch]

What is the better contributor to long term b2b growth - customer loyalty or customer acquisition? This is not a trick question!

Here provides data that suggests customer acquisition is still the most important B2B growth strateg…https://t.co/cvH7bxcsV5 https://t.co/8jsfWXWTii

[Chris D'Souza @marketlaunch]

Here come's the virtual equivalent of the transporter from Star Trek!

#digitalexperience #digitalworkplace #remotework #remoteteams #virtualworkspace #virtualworkplace https://t.co/cyzC6ZPBP4

[Chris D'Souza @marketlaunch]

Apart from the application of machine learning discussed by @RogScottGorman, he also shares valuable insights that can help employees at every level see their relationships with co-workers, teams, and the organization itself in a…https://t.co/b7x81Qm5yY https://t.co/xVeMZIXYWw

[Chris D'Souza @marketlaunch]

With the events of 2020 in hindsight, @nealstanton does a nice overview of technologies transforming the #workplace and helping companies adapt for productivity.

#workplacetechnology #smartbuildings #workplacesafety #iwms #digita…https://t.co/l9Ey3QAbhy https://t.co/jHP8Xz0cNW

[Chris D'Souza @marketlaunch]

A great report from #ITSMA and #ABMLA on the state of #accountbasedmarketing adoption at B2B firms in 2020. Don't skip reading the insightful qualitative comments offered by respondents throughout the report!

Study respondents cre…https://t.co/UuDM2YS8Nm https://t.co/VOVW16wcha

[Chris D'Souza @marketlaunch]

An excellent interview given by Anubhav Shrivastava as he sheds his insight on how to derive the best value from data at the business and product level. A shout out to some equally great questions from Alana Tees at #mixpanel . Rea…https://t.co/82ybkEUMjb https://t.co/sPpzLhL78L

[Chris D'Souza @marketlaunch]

The competition to redefine the value of the #customerdataplatform for the #marketingcloud has heated up with recent near back-to-back updates by #Oracle, #Microsoft, #Salesforce, and #Adobe. How well these platforms deliver on the…https://t.co/bRPKPqhtrd https://t.co/PRTjOssMq4

[Chris D'Souza @marketlaunch]

Great interview given by @JakeAthey on the benefits of managing your #digitalassets with an AI-based #dam and #pim system. Jake describes rather well how the benefits can be both tactical and strategic for your company while provid…https://t.co/nwOxMP0V56 https://t.co/OKusi5EwXf

[Chris D'Souza @marketlaunch]

An apt reminder to look before you leap! Or before you re-tweet in this case.
#socialmediamarketing #marketing #digitalmarketing #onlineengagement #socialmeadia https://t.co/b9mRyuYROw

[Chris D'Souza @marketlaunch]

Valuable reminder that brings attention to the foundations that ensure GTM success.

#marketing #gtm #marketingstrategy #marketingmanagement #icp #idealcustomer #zoominfo #cmo #inboundmarketing #outboundmarketing #marketingandadve…https://t.co/fSNbCiJXiC https://t.co/mUEK9DyXe1

[Chris D'Souza @marketlaunch]

Ready for a cookie-less future in your #digitalmarketing programs? Read on to evolve your #advertisingandmarketing strategy and stay ahead of the curve.

#marketing #marketingstrategy #marketinganalytics #productmarketing #cmo #…https://t.co/6WTijgKU7T https://t.co/lLirTfaauV

[Chris D'Souza @marketlaunch]

"The marketer’s job is to be a value creator"
Nothing like a good reminder from one of the best - @kotl - about what great #marketing is all about!

#brandidentity #brandexperience #brandmanagement #advertisingandmarketing #produ…https://t.co/UsVox0QwiY https://t.co/FlNwqNtL8x

[Chris D'Souza @marketlaunch]

"...it's our experience that the gap is less about technical skills and more about critical-thinking skills..."
Sound familiar?

#marketing #marketingjobs #marketingcareers #cmo https://t.co/7Bh35AEzYt

[Chris D'Souza @marketlaunch]

Surprised, anyone? Get the lowdown on what your investment in #adtech is doing for your #marketing https://t.co/ZyF4kQl5sg

[Chris D'Souza @marketlaunch]

Thanks @BrennerMichael for these great examples of thought leadership content marketing that serve as true catalysts for engagement
#contentmarketing #contentstrategy #b2bmarketing #contentmanagement #productmarketing #customerjourney #thoughtleadership https://t.co/YtI7Bmh4lg