Jean Tang

Founder of Marketsmiths. Copywriting for humans since 2010.

[Jean Tang @MarketSmiths]

"Everybody in their lives is really waiting for people to ask them questions, so that they can be truthful about who they are and how they became what they are." – Marc Pachter

[Jean Tang @MarketSmiths]

Why does most corporate writing "sound" corporate and most sales literature "sound" salesy?

[Jean Tang @MarketSmiths]

MOST WORDS ARE FILLER> The writing on the average corporate websites or in sales collateral is generic, bland, and suffers from We We We syndrome. "We've been in business X years. We're committed to . . . We . . . We . . . We . . . " Words should be crisp engines of strategy.

[Jean Tang @MarketSmiths]

The connection point between writing and growth is the audience. Jean Tang said this at Inc 5000...

[Jean Tang @MarketSmiths]

Protracted content reviews slow revenue and weaken #SEO. Here’s how to cut down on headache-inducing back-and-forths:

- Start with high-quality content
- Define your stakeholders
- Provide detailed briefs
- Set deadlines
- Organize the feedback process
- Restrict revisions

[Jean Tang @MarketSmiths]

"Here’s the thing: industry leaders the world over hit on strategy so much because it really is everything. Because only with the right strategy…can you see impressive results—and nowhere is that more true than in the world of content marketing.”

https://t.co/5TvFRsjzSh

[Jean Tang @MarketSmiths]

The world doesn’t need content for #content’s sake—and neither does your brand.

The days of creating content to game the system are gone. Algorithms are evolving fast, and consumers are sharper than ever.

Today, audiences hunger for authenticity, inspiration, and connection.

[Jean Tang @MarketSmiths]

Here’s the truth about vetting writers. You can ask about experience. You can analyze tone. But portfolios don’t tell you much.

Process does.

Because repeated success is no accident. It comes from reliable systems of creation and quality control.

#writers #CopyForHumans

[Jean Tang @MarketSmiths]

Sometimes, your daily commute brings unexpected inspiration.

Today’s NYC subway ads are a masterclass in brevity.

Here’s what marketers can learn from a few notable examples by @Dove, @Venmo, and more.

#marketing #NYC

https://t.co/PCw2LzM1cW

[Jean Tang @MarketSmiths]

Content writing is not only an art—it’s a science.

It’s about asking: “How can I frame this in a way that helps me achieve a measurable goal?”

#content #CopyForHumans

[Jean Tang @MarketSmiths]

“The human X factor is knowing when to ask more questions, and knowing when a reader would much rather learn about a client’s hopes, dreams, and feelings than simply the efficiency of a product.”

See how human creativity fits into a world of #AI.

https://t.co/hUkV44Ky99

[Jean Tang @MarketSmiths]

5. Make it accessible.

Littering your copy with big words can alienate readers and deepen distrust. Make the truth accessible and empower your audience to make informed decisions with clear, simple language.

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[Jean Tang @MarketSmiths]

Consumer skepticism is at an all-time high.

How can #marketers still inspire confidence in brands?

Here are our tips for turning browsers into believers.

#content

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[Jean Tang @MarketSmiths]

4. Be transparent.

Hidden fees, terms of use, and other unpleasantries only stay hidden for so long. Be upfront from the start and save your customers the disappointment.

When you show that you have nothing to hide, people have every reason to trust you.

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[Jean Tang @MarketSmiths]

Say your writers have just polished off fresh website copy. Your design team has even created a new interface to bring your vision to life. Are you all set to publish?

Not quite.

See why a pre-launch audit should always come before a webcopy refresh.

https://t.co/trovJLWa7k

[Jean Tang @MarketSmiths]

Here’s something we hear all the time:

“Our content doesn’t need to be A+ quality. We just need something decent that checks the right boxes.”

But if you want to build brand awareness, earn top rankings, and fill your sales pipeline, you need strategy, consistency, and quality.

[Jean Tang @MarketSmiths]

"Writing is one domain of life and work where too much tech can taint the whole exchange. Perhaps it’s because when it comes to higher-value writing like journalism or copywriting, what your reader is actually looking for is more than mere information.”

https://t.co/eDeoTAfVaI