The lesson: don't pick the platform with the most competition by default. Pick the platform where your product is the natural fit, then scale outward.
For us that's tvOS. For someone else it might be Vision Pro. Or Apple Watch. Or CarPlay.
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Informational app. Not a broker.
We built Market TV for Apple TV first. People told us we were crazy.
They were half right. 9 tweets on what actually made tvOS the right starting point.
๐งต
Years 1-2: tvOS only. Slow growth. Strong retention.
Year 2-3: ported to Android TV + Fire TV. Same niche, broader reach.
Year 3+: added iPad + Mac + Vision Pro + Web Smart TV.
Notice the order. We didn't go to iOS until we'd validated the TV thesis. iOS came as "iPad" โ not "iPhone".
The market wall in your living room.
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If you're building for tvOS Finance, we want to know!
Informational app. Not a broker.
Why indie devs don't build it
Same reason teams don't:
"tvOS is a smaller market"
"I already know iOS"
"There's no monetization model"
"Apple Search Ads doesn't work there"
All true. All also irrelevant if you accept the constraint and build for the niche.
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Before risking a single dollar, you should know:
โข Valuation
โข SEC filings
โข Technical structure
โข Financials
โข Insider activity
โข How it compares to Tesla
Cala Terminal brings everything into one screen.
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Waiting for $SPCX IPO? Track SpaceX, Tesla, NVDA, crypto and global markets directly from your TV
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I asked ChatGPT, Claude and a dedicated AI Investing platform the exact same market question.
"What's $NVDA trading at right now, and how far is it from today's VWAP and yesterday's close?"
One refused to answer.
One answered but missed critical market data.
One delivered the full answer in seconds.
The comparison surprised me.
๐
The 2 hours after dinner are too valuable to waste on background series.
Make your big screen work for your portfolio: live prices, AI market brief, ticker tape, market breadth, yield curve.
Free to try.