Mark Hall

Expert User Experience (UX) Researcher & CRO Strategist | Instructor | Writer | I give brands the insights and strategies they need to grow their profits.

[Mark Hall @markhallvoc]

Quote of the week - 10 Sep 2021:
“UX and CX professionals: Your customers are counting on you to ‘share their voice’ as they silently struggle through awkward parts of your websites and apps.”
How to hear their voice: VOC listening and UX research.

[Mark Hall @markhallvoc]

Insight of the week (28 Dec 2020) Tracking NPS (net promoter score) is a good start, but it's only that. Go deeper with these metrics to discover the 'why' behind the NPS data:

https://t.co/08oW27Sw10

[Mark Hall @markhallvoc]

Insight of the week (19 Oct 2020) Keep your Product Owner in you UX loop by asking:
1) How can my messaging better connect with customers?
2) How can I best personalize my customer experience?
3) How can I use predictive analytics to reduce customer churn?
https://t.co/kuRn8IZaUD

[Mark Hall @markhallvoc]

Insight of the week (01 Oct 2020) Tight UX research budget? No problem! You can get critical customer insights for less than $1000 by:
1) Reviewing your web analytics
2) Analyzing clickstream analytics
3) Running an eyetracking study
+ 3 more ways!

https://t.co/mzzH9CflnB

[Mark Hall @markhallvoc]

Insight of the Week: Sell more merch by:
1) Using smart product recommendations
2) Adding upsells and cross-sells to your offers
3) Offering intent-based collections
4) Tailoring your UX by customer segment
5) Adjusting your UX with real-time analytics

https://t.co/u13Qy6SI0S

[Mark Hall @markhallvoc]

Conversion Insight of the Week (28 Sep 2020)
After analyzing 700+ user test sessions, I've learned the best way to share my test insights is by:
1) Providing key background information
2) Sharing my top findings
3) Including a few 'highlight' videos

https://t.co/CFpHHahont

[Mark Hall @markhallvoc]

Your prospects love videos! Create these types of marketing videos to give them what they want:
1) Brand origin
2) Segment-specific
3) Explainer

https://t.co/yeyRb5sVlV

[Mark Hall @markhallvoc]

Conversion Insight of the Week (14 Aug 2020):
Get customer insights from these analytics:
1) Review your Google Analytics data
2) Gather clickstream analytics (heatmaps, etc.)
3) Review your chat analytics (first, install a chat UX!)
https://t.co/A6Kb8qVc6K
#conversion #insights

[Mark Hall @markhallvoc]

Conversion Insight of the Week (23 Jul 2020):
Capture more leads on your mobile landing pages by:
1) Building value with your headlines and copy.
2) Cleverly capturing prospect emails.
3) Using lower-commitment CTAs.
https://t.co/AwYxYejMrR
#mobile #Leadgeneration #userexperience

[Mark Hall @markhallvoc]

To convert better on mobile, do these 4 'Do's':
1) Do create a mobile-first conversion design.
2) Do fully optimize your site's load speed.
3) Do make your CTAs easy to see and click.
4) Do simplify your contact form entries.

https://t.co/EgpAwqPIib

[Mark Hall @markhallvoc]

To convert better on mobile, avoid these 4 Dont's:
1) Don't force your visitors to remember information.
2) Don't 'go for the close' prematurely.
3) Don't use too much screen area for navigation.
4) Don't strain your visitors' eyes (with small fonts).
https://t.co/EgpAwqPIib

[Mark Hall @markhallvoc]

"A Good UX is remarkable; a Great UX is invisible."

Make your UX so user-centric that it will be considered great!

[Mark Hall @markhallvoc]

The Three Silent Assassins of our Diet by @reinisfijn https://t.co/14050bfh5t

A great reminder of What Not to Eat to get healthier.

[Mark Hall @markhallvoc]

Doing mobile conversion design? Avoid silly mistakes by reviewing this list of 8 Do's and Don'ts:
https://t.co/EgpAwr7jGL

#mobile, #Conversion

[Mark Hall @markhallvoc]

Conversion Insight of the Week (01 Jul 2020):
To make your e-Commerce website sell Smarter and Raise Your AOV, add these features:
1) Include smart (AI-based) product recommendations.
2) Add up-sells after add-to-cart clicks on PDPs.
3) Tailor your UX to your top user segments.

[Mark Hall @markhallvoc]

Pleased to have been interviewed for and quoted in this https://t.co/7RT3zECC0P article. Thanks, UCSD Extension, for making this happen!
#UCSD #ucsdextension

https://t.co/AgC0Py6xkI

[Mark Hall @markhallvoc]

Humanize your web experience to get higher conversions. Do this by:
- Getting some human input (via prospect interviews)
- Offer human interactions (via online chat)
- Train your sales agents (in solution selling)
And watch your net revenues rise!
https://t.co/B0sJhfpm1V

[Mark Hall @markhallvoc]

Check out my latest article: Pivot your Digital Marketing Focus During Covid-19 Times https://t.co/STeyA6rHjG via @LinkedIn

[Mark Hall @markhallvoc]

@justinpowellweb @IzabelaLundberg @takyi_wonder @DrHugue @iSippListerene @smhunt46 @Otleh_Prince @FindYourHerd @DanielAWarriner @kulybanta @BarrWilsonJohn1 @SourabhSKatoch @LlcOmada @HugeStyleBrand @DrSanjay1975 Thanks Justin! Stay safe!

[Mark Hall @markhallvoc]

Conversion Insight of the week (23 Apr 2020)
Be careful not to get overly enamored with conversion rates. Focus on growing the metrics that matter most:
- For customers: Net Increase in Customer Value
- For prospects: Value of Each Qualified Lead