Mark MacDonald

#Bestseller #Author #Church #Branding #Strategist #Speaker #Consultant #BeKnownforSomething #Discoveryourthread #churchcomm

[Mark MacDonald @markmac1023]

“A church you can’t describe is a church people won’t remember”

Be Known For Something that matters. It takes work. But growth will happen.

Discover your thread (to help them describe you as a solution).

[Mark MacDonald @markmac1023]

People see the books, conferences, and nearly 1,000 articles.

What they don’t see are the 1,600-mile move, 16-year immigration journey, rebuilding from scratch multiple times, and years spent explaining why church branding isn’t about marketing... it’s about clarity.

Thanks to Voyage Jacksonville for sharing part of the story.

Read it here: https://t.co/wyCTbbItwW

#magazineProfile #VoyageJacksonville

[Mark MacDonald @markmac1023]

*Random* content creates confusion.

Strategy creates clarity.

We help you focus your message so every communication moves people toward your mission.

It’ll make everything worthwhile.

#churchcommunication #beknownforsomething

[Mark MacDonald @markmac1023]

Get people to join a small group near them.

Make it easy.

A simple church wall. A simple landmark/highway map with dots.

A digital kiosk to register for more info about the dot that interests them.

Or a discipleship webpage that gives details about the “dot” near them.

Different color dots could represent ages. Or affinities. Or style.

Be known for discipleship groups.

[Mark MacDonald @markmac1023]

Before the sermon is heard, the first impression is formed.

These 5 church greeter training tips help build a culture of welcome that makes every visitor feel they belong.

#BeKnownForSomething #churchbranding

https://t.co/336q9NOTGL

[Mark MacDonald @markmac1023]

Throwback. One of the last furniture commercials I was in. I think for “ROOMS TO GO” 🤔

Fake room. Fake sunlight. Fake bricks. Fake plastic laptop. Fake wife. Fake family.

Real acting.

And a real teen, with real attitude, focused on her phone 😬

Every component of advertising is composed, controlled, and consistent.

Good rules to live by.

[Mark MacDonald @markmac1023]

Be known for targeting more than diversifying.
Do too much, and you’ll end up reaching less.

#BeKnownForSomething

[Lifeway Research @LifewayResearch]

Only 28% of Canadians agree every Christian has an obligation to join a local church. Almost 3 in 5 (59%) disagree, with 37% strongly disagreeing. https://t.co/reemCl3Qk0

[Mark MacDonald @markmac1023]

I’ll be speaking at @thechurchnetwrk Conference July 14-17 & I’d love for you to be there! I’ll be speaking about “The Critical Clarity Churches Miss”.

& I’m leading the Communication Fast Track: a practical, intensive day of communication answers and coaching!

[Mark MacDonald @markmac1023]

👀 SEE YOU at SBC Orlando. I’d love to meet you: Booth 546 (in the Worship Village).

Want a FREE website or brand assessment? Just ask. In fact, ask me anything!

AI, SEO, Clarity, Comm Strategy, Websites, Logos, etc.

#sbcorlando #sbc26 #churchcomm

[Mark MacDonald @markmac1023]

Graduates are asking big questions.

If your church isn’t clear, they’ll find answers somewhere else.

Clarity helps the next generation lean in.

#BeKnownForSomething #Pastors

[Mark MacDonald @markmac1023]

Poof. Gone. 💨

Community: Huh?

Would they?!

[Mark MacDonald @markmac1023]

Thinking about a church rebrand?

Clear identity leads to focused messaging.
Focused messaging leads to stronger connection.

👉 Learn the 5 essentials that guide a church rebrand from confusion to clarity

https://t.co/7UGcxS3fu3

[Mark MacDonald @markmac1023]

This team. What a day! After a Clarity Intensive Session, the Northeast Florida Baptist Association DISCOVERED THEIR THREAD!

But that’s not all, they clearly defined who they want to reach and why they are desperately needed in Northeast Florida. We even talked about that LOOOONG name and visual brand identity clarity.

Wait! There’s even more 😳 We started processing keywords, storytelling, and communication strategy.

This team showed up. And so did God.

I’m blessed to coach ministry leaders so they discover clarity. And we do it faster than anyone else (without compromising quality).

A thread. Something unique that will differentiate. And put words to their invaluable ministry.

Thank you @chris_reinolds for your leadership — the 40+ churches in your Association are blessed!

#churchcomm @BKnown4 #discoveryourthread

[Mark MacDonald @markmac1023]

You’ll be known for the words you practice and control.

#BeKnownForSomething

[Mark MacDonald @markmac1023]

Decision Fatigue. It’s real.

So. Many. Choices. It takes so much work and time to decide.

So they don’t.

Unless you differentiate. And be known for someTHING that matters. And stands out.

Make it simpler for them.

It’s up to YOU to do the hard work. Help them decide.

[Mark MacDonald @markmac1023]

Most churches don’t need more ideas.

They need to know what to do next.

Our Church Clarity Path gives you a simple, proven way forward.

No “overwhelm”, just clarity.

#churchbranding

https://t.co/LkN4vEWRLO

[Mark MacDonald @markmac1023]

Simple and plain is always better.

Be known for making it easy to understand.

#communication #churchcomm

[Mark MacDonald @markmac1023]

Thinking about a church rebrand?

Clear identity leads to focused messaging.
Focused messaging leads to stronger connection.

👉 Learn the 5 essentials that guide a church rebrand from confusion to clarity

https://t.co/7UGcxS3fu3

[Mark MacDonald @markmac1023]

36 YRS TODAY. 05/26/90. The day before our wedding (in 🇨🇦)… it snowed.

Apparently, even the weather wanted to make sure we’d never forget the day.

Tammy’s my wife and my life. The organizer behind the chaos, the steady voice behind the scenes, the incredible Mom to our boys, and my biggest encourager through every crazy idea, move, stage, and season.

I love watching her thrive in her role supporting the Florida Baptist Health CEO, while still cheering me on at @BKnown4. She juggles a ton!

📸 We jumped into the car to start our California honeymoon.

And I’m still on a crazy adventure with my favorite person.

Happy 36th Anniversary, Tammy. Love you mostest 😘

[Mark MacDonald @markmac1023]

You’ll be known for the words you practice and control.

#BeKnownForSomething