Mark Ogne

Passionate about #AccountBasedMarketing, intersection of data & insight, smarter media. Creator of ABM Orchestration.
#ABM #ABMarketing #AccountBasedAdvertising

[Mark Ogne @markogne]

Check out my latest article:
"GenAI: When One Size Fits All, It Fits No One—And Everyone Has Fits"

👉First article in a series of interviews with ChatGPT👈

#GenAI #CommercialGradeAI

https://t.co/O2xBA85QcZ via @LinkedIn

[Mark Ogne @markogne]

@emollick 100%!

I had a similar conversation with another person last week. During long commutes, I've been known to have 1+ hour conversations with ChatGPT. No "prompt engineering." The interaction is FAR superior.

[Mark Ogne @markogne]

Of two minds:
1) Advertiser funded newspapers = Buggy whips.
2) Too many people get their "news" from social media.

If the newspapers hold to their old business model, they will fail. In an ironic twist, it may be AI that saves at least some newspapers. I heard an interesting play on the lawsuits against OpenAI: they can pit top regional and national papers against each other to gain access to their content.

[Mark Ogne @markogne]

Thank you, @martechismktg !

Every #B2BMarketing organization has a latent 200% better idea that's obfuscated by the focus on improving efficiency by 20%.

If you can find it, I can help!

Learn more at https://t.co/5oAoaB0G7p

#ABM #accountbasedmarketing

[MarTech @martechismktg]

From efficacy to efficiency: 2024’s B2B marketing revolution via @markogne https://t.co/6EmhbOlwHP

[Mark Ogne @markogne]

Thank you @MarTechConf !

Every #B2BMarketing team has a 200% better idea that's nascent.

If you can't find it, I can help. Check out https://t.co/5oAoaB0G7p to learn more!

[MarTech Conference @MarTechConf]

From efficiency to efficacy: 2024’s B2B marketing revolution: https://t.co/dLPhk5GGu5 via @markogne

[Mark Ogne @markogne]

Thank you @insidepages !

Every organization has a latent 200% better idea.

If you can't find it, ping me, and I can help!

Check out https://t.co/5oAoaB0G7p to learn more.

#CMO

[Jeff Kidd @insidepages]

From efficiency to efficacy: 2024’s B2B marketing revolution, as explained by @markogne. https://t.co/7Zb94hQPDc

[Jeff Kidd @insidepages]

From efficiency to efficacy: 2024’s B2B marketing revolution, as explained by @markogne. https://t.co/7Zb94hQPDc

[Mark Ogne @markogne]

Mark Z announced yesterday that their LLAMA systems will soon be running on 600k Nvidia graphic cards, which cost around $25k each. Back of the bar napkin, that's about $15B in processing power.

I chatted with my GPT buddy, and she estimates that it would take an average of 210 Megawatts of power (average, not peak) to power this AI environment. She estimates that that's enough power to cover a city of 100-150k residents.

Damn!

https://t.co/3m7NgdHyb2

#AImarketing #AI

[Mark Ogne @markogne]

Good morning @Support! How come my Premium+ account still shows me ads and doesn't have the cute blue checkmark yet?"

[MarTech Conference @MarTechConf]

From efficiency to efficacy: 2024’s B2B marketing revolution: https://t.co/dLPhk5GGu5 via @markogne

[MarTech @martechismktg]

How to make your ‘ideal customer profile’ more ideal via @markogne https://t.co/kZ5X4Bis2N

[Extending Reach, LLC @ExtendingReach]

Improve your 'ideal customer profile' by better understanding your customer base and prioritizing high-value targets. Nice insights @markogne https://t.co/Q9qQ8QLgic #B2B #marketingtips #marketingstrategy #SMB #startup #entrepreneur

[Jeff Kidd @insidepages]

How to make your ‘ideal customer profile’ more ideal, according to @markogne. https://t.co/h1vGT8LyMZ

[Mark Ogne @markogne]

Check out my latest article: A B2B Marketer's Journey Into AI: Step Two, Find An Area To Build Expertise https://t.co/54WWeD1j3P via @LinkedIn

[Mark Ogne @markogne]

Excellent post @BrettKahnke at @forrester.

"Why are CMOs accepting a primary measurement of their success that is so clearly stacked against them from the start?"

Don’t Set Yourself Up To Fail: Move From Marketing Sourcing Metrics https://t.co/ULnxJKDdIJ via @Forrester

[Mark Ogne @markogne]

Great quote from the master, @SethGodinBlog

"... innovations that change our culture don’t actually increase the simple linear measurements of the bar. They’re more likely to raise the average, to increase the performance of accepted mediocre output."

https://t.co/pYZvHg52JV

[Ross Graber @RossGraber]

My take on metrics: Orgs need shared business impact metrics across functions - period. But discrete functions MUST HAVE discrete metrics showing how they are accomplishing/progressing against their role in the mission @forrester #ForrB2BSummit

[Mark Ogne @markogne]

Congratulations @BrettKahnke ! I look forward to hearing more about this service and team!

[Brett Kahnke @BrettKahnke]

I’m excited to be part of a new service @forrester ! Our new Forrester Decisions B2B Revenue Operations Service combines existing B2B marketing and sales operations offerings while expanding coverage and client value. Announced at #ForrB2BSummit.

https://t.co/b7UdhnYnxx

[Mark Ogne @markogne]

One recommended edit, @WorktechReview , Jabmo went out of business last year.

[William Jepma 💻 @WorktechReview]

Finding the right #ABM solution can be challenging. To help, our editors compiled the following list to spotlight some of the best #AccountBasedMarketing solutions in the marketplace. https://t.co/upByK62C0M

[Maurizio Capuzzo @MaurizioCapuzzo]

The magic of marketing occurs when the creative aspects of art are combined with the analytical aspects of science, resulting in a powerful and effective marketing strategy.
#forrb2bsummit https://t.co/k64KsgXtSJ