Mark Pekel 🇸🇪

Building @keeponboard.
BJJ Dad.
Previously CGO at @ongage, CEO at @impressonit agency.
Writing about onboarding, retention, churn, growth, marketing, and GTM.

[Mark Pekel 🇸🇪 @markpekel]

@d4m1n @owenyuwono

[Mark Pekel 🇸🇪 @markpekel]

Churn, churn, churn
☠️Ho, why do they churn?

For most companies, it's the biggest question out there.

Let me share with you something that you might disagree with:

A thread...

[Mark Pekel 🇸🇪 @markpekel]

@athcanft Interesting, I see several applications here.

[Mark Pekel 🇸🇪 @markpekel]

@tapodhana_ IMO, innovation is something that comes to you while working on something else.

[Mark Pekel 🇸🇪 @markpekel]

@ALASKANmagpie @playwaypoint Thanks, will do!

[Mark Pekel 🇸🇪 @markpekel]

@Layton_Gott Indeed, they are literally trying to scale the deployment level down, with 4.8 seeing a meh-level improvement compared to 4.7.

[Mark Pekel 🇸🇪 @markpekel]

@Haiderbuildss @trust_mrr Way to go Haider, keep on pushing!

[Mark Pekel 🇸🇪 @markpekel]

@PhilShteuck It's mind bending.

[Mark Pekel 🇸🇪 @markpekel]

@d4m1n @owenyuwono And legacy "this, we do not touch," stuff...

[Mark Pekel 🇸🇪 @markpekel]

@JohnGregQuantum Adobe's shopping list right now...

[Mark Pekel 🇸🇪 @markpekel]

@fymkev Thank you champ! Just me trying to ease the pain...

[Mark Pekel 🇸🇪 @markpekel]

Churn, churn, churn
☠️Ho, why do they churn?

For most companies, it's the biggest question out there.

Let me share with you something that you might disagree with:

A thread...

[Mark Pekel 🇸🇪 @markpekel]

@pgbpgbpgbpgbpgb @X Bravo, almost there, keep it up!

[Mark Pekel 🇸🇪 @markpekel]

@pmarca Didn't @paulg mention recently that he deletes regularly all the emails that read like AI?

If we do that, what can we expect from an AI that was built for that purpose?

[Mark Pekel 🇸🇪 @markpekel]

@fymkev @Gavel_on_X This way, when they're bad, they'll do that outside, like we did 👩‍🎤

[Mark Pekel 🇸🇪 @markpekel]

@JohnGregQuantum Know your ICP.
That's rule No. 1.
Talk to them, that's rule No. 2.
Be them, that's rule No. 3!

[Mark Pekel 🇸🇪 @markpekel]

@JohnGregQuantum Mads cookin something, and we're the main dish.
Also, I wonder how companies like DeepSeek will respond 😮

[Mark Pekel 🇸🇪 @markpekel]

Lifto sounds like a great angle on product launch platforms 😮

I'm still pre launch, haven't released it yet, working on it for a few months, as it's a deep product with a different approach to onboarding, retention and churn prevention.

Would love to let you know once it's out!

[Mark Pekel 🇸🇪 @markpekel]

Hey @X👋
Looking to #connect with fellow founders, startups, builders and indie hackers.
If you're into:
🎤 Building in public
🛠️ Building a SaaS
📷 Indie hacking
💡 Figuring out big problems
🚀Shipping side projects
Drop a "Hi 🙋‍♂️

[Mark Pekel 🇸🇪 @markpekel]

💊 Treat a problem that refuses to go away.

🩻 If the problem worsens, you can offer a higher dosage.

🩺And is recommended by specialists.

Nail those 3, and you've got a winner.

Want to share some juicy churn stories?
Got questions?
Let's see if we can find a 🩹for you.

[Mark Pekel 🇸🇪 @markpekel]

People using chronic prescription pills!

The only churn event most of them will experience is probably death.

Your product needs to take care of your ICPs just like that, and they need to really need it, not absent-minded need it.

It should: