Mark Pereyra

Growth Consultant, DJ, Writer, Photographer. Tweets about marketing, writing, creative business.

[Mark Pereyra @markpereyra]

This is LITERALLY one of the best things to ever happen to me. My photo is in an ad for @AmericanAirlines on-flight magazine, in over 6,000 flights all over the world. Jesus. Thank you @goecco for choosing my photo for your ad campaign. And thank you to EVERYONE. I love you all.

[Mark Pereyra @markpereyra]

@benradack yep. with that in minda are you segmenting this in your setup or still consolidation cbo?

[Mark Pereyra @markpereyra]

@mikefutia CLAUDE

[Mark Pereyra @markpereyra]

@Mho_23 ugc

[Mark Pereyra @markpereyra]

@ahmad_a_wahabb workflow

[Mark Pereyra @markpereyra]

@benradack this is what I'm seeing as well.

[Mark Pereyra @markpereyra]

@KFragoulias Okay, amazing, and you're running this on incremental attribution on highest value?

[Mark Pereyra @markpereyra]

@benradack Same boat but opposite, videos eat my spend haha

[Mark Pereyra @markpereyra]

@benradack love that. 2 for each so you're running 10 ads? Would you throw these in a flex too?

[Mark Pereyra @markpereyra]

@alexgoughcooper parker

[Mark Pereyra @markpereyra]

@PhilKiel this is so good

[Mark Pereyra @markpereyra]

@therahulissar Seeing similar trend across all my accounts too.

#2 how are you keeping efficiency stable while switching out of CCs? Been actually thinking of revisiting them w/ the volatility the past few weeks.

[Mark Pereyra @markpereyra]

@23_ae1 @lew1sthompson @thedanielokon Also just started building this structure on top of campaigns with historical performance spend, only been a couple days but it's been performing bad.

You think it makes more sense to build a fresh CBO? Or wait it out since its only been 2 days?

[Mark Pereyra @markpereyra]

@23_ae1 @lew1sthompson @thedanielokon ahh super interesting. I'm sort of noticing this now with some accounts, my older evergreen campaigns that run purely on post ID's have been trending down.

So you think the ads with super engagement via post IDs (10k+ engagement) don't matter as much?

[Mark Pereyra @markpereyra]

@23_ae1 @lew1sthompson @thedanielokon hey @23_ae1 incredible thank you for sharing. Couple questions:

Are you running this as CBO or ABO?

Thinking about building this campaign structure to test, are you also including post IDs there or just rebuilding the ads?

[Mark Pereyra @markpereyra]

@codyplof yea we still run it

[Mark Pereyra @markpereyra]

@PhilKiel so good 🔥

[Mark Pereyra @markpereyra]

@rokhladnik extremely bad post 11th

[Mark Pereyra @markpereyra]

@codyplof Need to know what it is!!

[Mark Pereyra @markpereyra]

@sourfraser 👋🏽👋🏽👋🏽