Olivia
Online
Mark Shpuntov 🔥 Creator Biz & Audience Growth
@MarkShpuntov
Built 800K+ audience for my dance education brand.
Tweets on growing and monetizing an audience on social media.
Joined May 2010
183 Following
428 Followers
2.5K Posts
Working on building a custom CRM for dance studios with @base44!
Really smooth experience so far.
My favourite part is how easy it is to make additions and changes.
The best way to hate your business and your life?
Sacrifice authenticity for views and likes.
When you're just stating out, it's tempting to copy what's working for other creators.
But building your business by pretending to be someone you’re not is a terrible mistake — especially when it works.
When you fake it, you’re not just building an audience...
You’re building a prison.
One where you’re forced daily to live a lie.
Every inauthentic post adds another bar to your cage.
The way out?
Lean into your authenticity.
The way to build a business you love is to be 100% yourself.
Show up as your true self, and you’ll attract a tribe of people who love you for you.
So next time you create content, imagine you’re speaking to your best friend — the one who gets you, laughs at your jokes, and loves your quirks.
Create for that person, and you’ll magnetize the right people into your world.
For years, I kept waiting for the moment I'd feel "ready" to start posting content.
More skilled.
More confident.
More prepared.
But that moment never came.
Then I realized:
It's not supposed to.
Most people never start because they're waiting for a feeling that will never come.
Confidence doesn't show up before you act; it shows up after. Think about anything you're good at now—you weren't confident when you began.
You learned by doing.
You improved through reps.
And the fear?
It faded with time.
So, stop waiting to feel ready.
Remember that confidence comes after doing, not before.
Start messy.
Start ugly.
But start today.
You don’t get clarity from thinking.
You get it from solving.
Forget the 100th podcast episode.
Fix a real problem and talk about it.
That’s where your online business begins.
I wanted to start creating content… but everything I had to say felt silly and pointless.
I looked at the experts, and my ideas seemed small and worthless in comparison.
Why would anyone care?
Then I heard something that changed everything:
👉 "Create content that would help a past version of yourself."
That one shift reframed everything for me.
I realized:
The insights I've gained came through hard-won experience.
And before I learned them… I didn't know them either.
If something helped you on your journey—even if only a little—it's worth sharing.
Because someone out there is where you used to be—and your insight could help them forward.
So take this as your permission to speak up.
You have value inside of you worth sharing.
And there's someone out there right now who needs to hear what you have to say.
You owe it to them to say it.
Start today.
Why X is the BEST platform for new creators:
It's LONELY being a new creator...
On most platforms you're posting into the void.
But X allows you to connect with people from day one.
You get feedback, connection, and momentum—fast.
And that makes it easier to not quit.
How to build a one-person business when you have:
– No skills
– No audience
– No idea where to start
Here’s the playbook:
1.Pick a skill you want to master
2.Document your journey publicly
3.Share what works (and what doesn’t)
4.Sell the solutions that worked for you
You love journaling?
Turn it into:
→ “How I journaled my way out of burnout in 10 mins/day”
Now you’re not selling journaling.
You’re selling a transformation.
You’re into chess?
Awesome.
Don’t sell “chess tips.”
Sell:
→ “How I gained 200 ELO in 30 days as a casual player”
Specific outcome = product people will buy.
@NanduPeddapuli By solving your own problems, you become a part of your niche. This makes monetization and marketing so much easier in the future.
You don’t make money from your interests.
You make money by solving problems using your interests.
@NanduPeddapuli Absolutely!
How to build a one-person business from scratch:
1.Pick one problem you have
2.Solve it in public
3.Share what worked
4.Sell the system
5.Move to the next problem
Repeat forever.
@NanduPeddapuli You got it. Something I definitely struggle with sometimes myself.
“Beating procrastination” is a vague concept.
“Learning the piano in 30 minutes per day in 30 days” is a clear outcome.
If you want to sell, stop selling concepts.
Start selling outcomes.
“I want to build a business around [insert topic].”
Cool.
→ What does that topic help people do?
→ What pain does it solve?
→ What result does it deliver?
Answer those → you’ve got a product.
@ItsCJMarsh Exactly.
I also think starting with your solving your own problems is a good idea.
If you've experienced a problem, it's likely other people have as well.
The benefit of this approach is that you're at least somewhat familiar with your ideal target market.
@ItsCJMarsh You're right!
What I found for me is that I can get stuck in a loop of overthinking and overconsumption of content.
Instead, I feel that time would have been better focused on solving real problems for real people.
I guess it's more about what you aim your thinking at?
@Deenlifter You got this buddy! Next stop, 1000!
@TheJuliusAF Agree!
Solving problems is hard work—that's why they're called problems.
It makes sense that if we manage to solve a problem for ourselves that others struggle with, we can eventually sell that solution to them.
You don’t need to be an expert.
You just need to:
→ Solve one real problem
→ Share the process
→ Help others follow it
That’s enough to start a business.
@TheJuliusAF What's your current growth strategy?
Daily content on your feed + Engagement with larger accounts?
The best platform to grow on?
The one you enjoy using.
Consistency = Success
And nothing kills consistency faster than forcing yourself to be where you don’t belong.
If you don’t enjoy the process, you won’t stick with it.
Don’t trade your joy for reach. It’s not worth it.
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