Fahim

Building funnels and Meta Ads for B2B Businesses

[Fahim @Deenlifter]

@closewithadam @GadzhiIman Damn true brother.

At least we have each other bro❤️

[Fahim @Deenlifter]

@closewithadam Ayoo did you read my conversations with your brother on WhatsApp? A coincidence you talking about Steve Jobs when I called him that yesterday😂😂

[Fahim @Deenlifter]

@closewithadam 😂😂

[Fahim @Deenlifter]

@KevinFengX To play the devil's advocate...

AI helps enhance the critical thinking for people that already possess it in the first place.

So they get more value with AI because they know how to prompt well.

[Fahim @Deenlifter]

The traditional path doesn’t work anymore…

With the threats of AI, competition, and dwindling job security.

It is more important now than ever to build your own thing.

It can be an agency, SaaS, or whatever.

Your skillset and what you build are your safety net.

Not retirement, income savings, or your degree.

The 2 most important skills going forward from today, and no, it’s not being an expert at AI.

Its:

1) Strategy

You need to be more strategic with your time and the life direction you are in.

I’m talking about concise long-term planning of Step A to Step Z.

Things will get messy along the way, but the main thing is to maintain the end result in mind.

Do this, and you stick to it… You’re ahead of most people because most don’t even think that far.

2) Critical Thinking

You are constantly being flooded with information.

Both online and offline.

And information is useless if you can’t critically think through it.

True learning doesn’t come from regurgitating the same facts you've been reciting since kindergarten.

It’s accepting or rejecting pieces of information you learnt based on statistics and facts.

Sometimes, you may need to lean on your guts and intuition, but the key is to stay open-minded and look for cues to determine whether the information you received is true or false.

These two skills are becoming more important than ever, and they will be the main predictors of whether someone is going to be successful in both life and business.

[Fahim @Deenlifter]

@closewithadam Dang bro- sorry for your loss. I hope you are doing okay at this time. You know you can always dm me and I will be here for you :)

[Fahim @Deenlifter]

If you’re having trouble writing your video script for Meta…

The best tip I learned is to villainize the problem, then present your offer as the solution.

So, for example, if I were to run ads for dental clinics…

This is how I would do it:

Hook:

“Most people don’t avoid the dentist because of pain…

They avoid it because they’re embarrassed about how their teeth look.”

Agitate:

“They hide their smile in photos, cover their mouth when they laugh…

And it slowly chips away at their confidence every single day.”

Solution angle:

→ Smile restoration / cosmetic dentistry/confidence

The villain is bad teeth, and I make the problem worse before offering the solution.

Writing scripts is so much easier if you think of the archetype of villain vs hero and apply it to marketing.

[Fahim @Deenlifter]

If you’re in your 20s…

This is the best time to take risks and be aggressive.

You will never take this time back.

Move now with urgency while you can.

You will thank yourself later.

[Fahim @Deenlifter]

The more your ad is closer to what the content is organically on Instagram/Facebook…

And your creative has:

• Good hook
• Pattern interruption
• Problem → Solution

It will rip.

So just spending 15-30 minutes every day absorbing meta ads on Facebook Ads Library will set you apart from other meta ads marketers.

[Fahim @Deenlifter]

The traditional path doesn’t work anymore…

With the threats of AI, competition, and people financially struggling or unhappy with their jobs,

It is more important now than ever to build your own thing.

Your skillset and what you build are your safety net.

Not the retirement.

[Fahim @Deenlifter]

If you run meta ads and have poor conversion across funnels…

It comes down to your sh*t offer.

So here’s the psychology of crafting a REALLY good offer that sells.

1) Perceived value

What is the perceived value of the offer?

If I get less than or equal to what I paid for.

Why would I want it?

If I get more than what I paid for…

It's no brainer.

2) People

Maybe your offer is good…

But your targeting is sh*t.

Which DFY cold email offer is more appealing to?

9-5s workers or B2B business owners.

Also, the deeper and more specific you can get on who your avatar is, the more effective your offer is.

3) Packaging

Maybe your offer and targeting are on point.

But how you package it all together is important

Take the iPhone analogy, for example:

Would you pay $800 for an iPhone 14 Pro Max?

Maybe?

But what if I said this iPhone belonged to a billionaire, with all the contact information and other information saved to it.

You would pay that $800 in a heartbeat.

Funny enough, if the price is $10,000 or more.

You would still pay it because the value equation is greater.

So take a look at your current offer and see what elements I mentioned here you’re missing out on.

All the knowledge here is credited to Nick Theriot’s latest video, "Zero to $1,000,000 with Facebook Ads.”

[Fahim @Deenlifter]

Don’t give up.

Your hard work will pay off soon.

Stick to what you are doing.

It’s ride or die.

Either you’re rich, or you're homeless.

You’re free.

[Fahim @Deenlifter]

Want to improve show-up rates for sales calls?

Make sure they book the call 3 days from now or more.

So you can send out a pre-nurture email sequence.

Within this sequence, the prospect gets:

• Confirmation email
• belief-shifting emails
• Case studies and social proof emails
• Objection-breaking emails

Send out 3-4 emails per day before the call, and the lead will show up warm, with wallets open.

[Fahim @Deenlifter]

@thenathanlopes No you🐐

[Fahim @Deenlifter]

I always wanted to be exceptional…

At 3 years old, my whole life changed.

I was diagnosed with hearing loss and underwent heavy operations TWICE - one at 3 and another at 6.

As a result…

I couldn’t talk well.

I couldn’t walk.

I was different from everyone my age.

So for years, step-by-step, I slowly regained my ability to talk well and to walk straight.

Only when I was 17 or 18 did I finally succeed.

The amount of courage, perseverance, and resilience it took to have the same gifts as anyone else.

And it would be a shame to lose it all by settling for the 9–5 traditional path.

That’s one of the reasons I started this agency.

To be exceptional.

[Fahim @Deenlifter]

@HenriBranding Yessir :)

[Fahim @Deenlifter]

@closewithadam Ty bro💪

[Fahim @Deenlifter]

Do poor leads keep coming into your pipeline?

The last thing you want after spending money on Meta ads is unqualified leads…

So here are 3 things you should do now to improve your funnel:

1) Ad and VSL messaging

Your offer should be clear on who it is for.

And this boils down to the messaging of the ad and the VSL.

If your avatar is a B2B Tax Strategy firm that is making $20K+/month…

Your ad or VSL should include terminology and a certain type of language that appeals to this avatar.

This is how you attract qualified leads that can afford your services.

2) Honeypot Questions

In your Typeform application, there should be 1 or two questions that filter good leads from the bad.

And to do this, you need to ask abrasive questions.

So like:

• “Are you willing to invest £1k–£3k+ to solve this problem if it makes financial sense?”
• “How soon are you looking to implement a solution?”
• “What’s your current monthly revenue?”

These are a few examples, but asking these questions will help you attract the right type of leads for your offer.

And ensure that you don’t waste time taking sales calls for people who can’t afford your offer.

3) Poor pixel setup

Too many meta ads marketers fall for this.

If your pixel setup looks like this:

“lead” fires when someone lands on the page.

Or no tracking across the funnel

Meta has no idea what a good conversion looks like because you’re feeding it the wrong data, or the data is unreliable.

A good pixel setup looks like this:

• Lead shows up on the VSL
• Filled in the Typeform application
• If the response is good: directed to a Calendly page
• If the response is bad: directed to an LTO
• Only the leads are “fired” after booking the call and land on the confirmation page

Or if you want to be more accurate…

You could have a Conversions API, and at the CRM stage, the lead is “fired” manually back to Facebook��s algorithm.

These are 3 ways to bring qualified leads through your door.

If you want this whole acquisition system for your business, dm me.

[Fahim @Deenlifter]

There are people out there who have a 5-year plan and the patience to see things through.

And beginners are giving up on their first week of trying.

If you want the end results without the endless nights of figuring things out.

You might as well give up at this point.

NGMI