MarkUpgrade

The domain mistake that looked small at launch is a different problem at Series B.

Strategy before any move.

[MarkUpgrade @markupgrade]

325 of the 577 companies funded in October are on .com. That’s more than .ai, .io and every other extension combined.

Daytona moved up from .io. Mogul from .club. ASI to https://t.co/38OibCrri3

The upgrades seems to point one way🤷‍♀️👇

https://t.co/EfAInyWJ5a

[MarkUpgrade @markupgrade]

Vintage Cash Cow paid out £100M+, went from 160 to 800+ people, and now runs in nine markets.

Then they dropped the cow and became https://t.co/zyru98oMgZ

Which part of your name would you have to explain in a new market?

https://t.co/oZppEC5Lam

[MarkUpgrade @markupgrade]

https://t.co/1UtRZwjD2n raised $325M at a $3B valuation, then became https://t.co/LnsrNvdHY0.

A name that says airspace is a hard fit for a company expanding into energy, logistics and defence. Looks like they didn’t wait to find out.

All 17,576 three-letter .coms were already taken, by the way🤷‍♀️

https://t.co/Uag33e2fq2

[MarkUpgrade @markupgrade]

Your clients keep asking about domains? Grails lets you take over the conversation with the owner, with buyer-match and valuation tools behind you

https://t.co/v7WbUd2Lvm

[MarkUpgrade @markupgrade]

Investors will type your domain before they open your deck. Nobody tells you that when you’re picking a domain name👇

https://t.co/MrJ5dlosGM

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ASI raised $325M at a $3B valuation and moved from https://t.co/1UtRZwjD2n to https://t.co/LnsrNvdHY0.

Expanding into energy, logistics and defense with a name that says ‘airspace’ gets harder every quarter.

Is your name built for where you’re going or where you started?

https://t.co/Uag33e2fq2

[MarkUpgrade @markupgrade]

Before you say the domain is too expensive, have you calculated what it’s actually worth to your specific business?

https://t.co/MIt4sd0qb6

[MarkUpgrade @markupgrade]

A lot of companies launched on .ai but most of the ones that scaled didn’t stay there. Here’s who made the switch to .com and what triggered it👇

https://t.co/jSJp3OHiDu

[MarkUpgrade @markupgrade]

Your portfolio companies may be making domain decisions that will cost them at the next round👇

https://t.co/JkSiPPkgiu

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Clipster moved from .gg to .com

What does your domain say about your business?

https://t.co/wcHrKjJHC7

[MarkUpgrade @markupgrade]

At what point does your domain stop being background noise and become the only conversation in the room?

https://t.co/28YLbJcrt4

[MarkUpgrade @markupgrade]

30+ free tools built from analysing 100k+ funded companies. Everything you need to understand your domain situation before it becomes a problem.

https://t.co/2ulgkCqykX

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What happens to your brand when AI can’t tell you apart from the company next door?

https://t.co/5fSlJr22iz

[MarkUpgrade @markupgrade]

Hiive just became Clarity and paid $3.5M for https://t.co/7x3slvpJUk The name that gets you started may not be the name that takes you to the next level.

https://t.co/d7nQWOU3t9

[MarkUpgrade @markupgrade]

September funded startups are in and the naming patterns behind the ones built to last are already visible👇🚀
https://t.co/s4TYaTDj7I

[MarkUpgrade @markupgrade]

Do you know what’s on your old domain right now?

https://t.co/ucl5JRp9jF

[MarkUpgrade @markupgrade]

Your board just asked if the domain acquisition makes sense. You have 24 hours to build the case. What do you do?

https://t.co/0hR9L1pFL0

[MarkUpgrade @markupgrade]

Every month we track which domains funded startups choose. September 2026 is in.

The names that will cause problems are already visible in the data👇

https://t.co/1HKPNRVtvh

[MarkUpgrade @markupgrade]

A lot of successful companies launched on .io domain extension. Most of them don’t stay there.

https://t.co/650TnnKsX8

[MarkUpgrade @markupgrade]

Who will pick up the domains you let expire?

https://t.co/TIG0U4DLYI