Grat to talk #luxury @DolderNews this week with @audiswitzerland, Swiss Deluxe Hotels, Prestige Magazine and a great crowed of thinkers on Progress and the relentless pursuit of creating better tomorrows. https://t.co/XsdP5GLi67
Meaning may be healthier than happiness.
23-year study: A sense of purpose is a more robust predictor of longevity than life satisfaction. Having worthwhile goals is a source of vitality.
It’s nice to feel happy today. It’s important to have something to strive for tomorrow.
We had the chance to host @markus_kramer at Awesomity, where we discussed branding, breaking into tough markets & using AI for marketing. Having worked with brands like Harley-Davidson, Aston Martin & Ferrari, his insights were next-level.
Check out the latest article in my newsletter: Lessons From Luxury #8: The Strategic Power of Brand Collaborations https://t.co/fiLxeYU3zW via @LinkedIn
@VictoriasSecret staff spray the brand’s perfume (aptly called Love Spell 😉) into the gift box before wrapping it. Which multi-sensory brand experience stands out? Who delivers it? And what are you doing?
https://t.co/WgEKl3ARCB
The faster things change, the more they stay the same. E.g. in the fast-paced realm of social media, the faster platforms evolve and introduce new features, the more the conscious mind realizes that the fundamental desire for connection and meaningful content remains a constant.
Context and Framing are keys to success in #communication#marketing#branding and much more. Because perception precedes action, so action follows perspective. The right perspective is half the battle, from correct #audience definition to #exection
Welcome to the first edition of 'Elegant Insights: Luxury Lessons for Life & Business'. Uncovering invaluable lessons from looking deeply beyond the glitz. For better margins, stronger loyalty, and leadership.
#luxury#learing#storytelling https://t.co/uNueeniO2F
🎉 Celebrating 10 incredible Years. Today marks a significant milestone in my journey: a decade of working with and building Brand Affairs.10 years ago marked a pivot from the corporate world that I embarked on with determination and curiosity. #stayhungry https://t.co/KMcNzAu9E1
“Luxury is not about the things that you own. It is about something that reflects your personal values, something that shows the choices that you have made in your life.” (Marcel Wanders)
More takeaways distilled in non-intuitive but powerful principles any business can leverage on my latest blog here: https://t.co/M2n7E6bQqk
#luxury#business#cars#movies
What do famous cars, James Bond and luxury have in common?
Besides an automotive, luxury and a super-spy wrapper, here are a few points we drew out together last night at a private business event:
❤️ Build relationships: Aston Martin drove into cinema history with James Bond not because they 'placed a product' and paid for it. But because they built a relationship on the principle of 'just bring the car back in one piece'. Strong bonds are worth more than money.