Artjom Markushvili

Enthusiast in making sth big that will grow my success 💻📈

[Artjom Markushvili @markushvili]

Hi, it is my first post and I wld like to share with myself, in wht life phase I'm now.

For the most of the years I've been going only with some side-hustles and fast buisnesses as drophipping, crypto and etc., where I wasn't involved serious to make sth big

[Zak @zakburgers]

This is how you follow up if the payment hasn't been sorted

[Zak @zakburgers]

My first kinda viral Insta reel haha

Follow me: zak_burgers

[Zak @zakburgers]

Touching some grass w boys in 🇺🇸

Pickle ball is lowkey fun, almost like padel

[Zak @zakburgers]

Zurich, Switzerland is lowkey fire

You see Porsche 911s on every corner, like Toyotas in any other country

[Zak @zakburgers]

Me and my biz partner @top_george0 were actively watching Iman back in our school days and dreaming of making it big

And one day in 2023, my biz partner bought Iman's course "Grow Your Agency" which was $1.5k, and Amara was even taking care of some of the calls there ahaha

Everyone in school was laughing at him, saying that he got scammed and that he's a total idiot

A couple of months later, he passed his driving test and got his license

The next day, he took a car-sharing car, we were both in it, and he just drove off the road and crashed a brand-new Volkswagen

And his first thought in that moment wasn't whether he was alive or okay, but how he was going to pay the fine

And that's when he realized he had to do something ASAP, because we'd known for a long time that university after school wasn't going to take us where we wanted to be

He tried to run a Meta ads agency alone and failed

So we decided to start an email agency, using all the knowledge we had from Iman's course

Fast forward, we grew our email marketing agency to 6 figures/ month and we're hitting PRs every new month

[Zak @zakburgers]

The email revenue in your dashboard is probably inflated

If you're running an MRR brand, then most likely your numbers in Klaviyo are not real

You should be really careful here

I've had a lot of clients come to me saying their email agency was always saying that they are printing

When in fact, after auditing their account, they were sending campaigns to active product subscribers too

So if a customer opens the email and then the recurring charge goes through two or three days later, Klaviyo attributes that sale to the campaign - which is wrong

So in reality person didn't buy because of the email, they just got charged since they had a subscription

One of the ways to actually spot this is to check the number of clicks against the number of purchases in Klaviyo

For example, if you see more sales than clicks, you've found the issue

Alsooo, by sending campaigns to subscribers you drastically increase your churn rate

You keep reminding people over and over about their subscription, and a customer who bought without a discount sees a discounting campaign that hits negatively and can lead straight to unsubscribes and cancellations

So you kill your LTV + inflate your numbers

Beee carefullllll

[Zak @zakburgers]

Even the White House is running a pop-up form

And you still don't have one, so you won't make a ton of money from retention this Black Friday

🧏🏻‍♂️

[Zak @zakburgers]

Frame your offer in the pop up form better

Don’t say

- You’ve got $10 OFF
- You’ve got a Free Gift
- You’ve got 10% OFF
- You’ve got Free Shipping

Say

- You’ve got $10 to spend
- You’ve got a $29 worth gift
- You’ve got a mystery discount
- $10 shipping on us

Tested it with a ton of 7–9 fig brands, seeing a lot of success and an increase in my the signup rate w these

[Zak @zakburgers]

I'm flying to the US for the first time

I'll be staying in South Carolina

Am I cooked?

[Zak @zakburgers]

Trenchies emails are absolutely cooked 😭

@brezscales let me run your emails big boss

Btw

- Comment "BREZ"

And I’ll send you the editable email I made

[Zak @zakburgers]

Recover shit out of your abandoned cart flow

Make sure to not do:

- You left something behind (1st email sent in 15 min)
- 2nd email: social proof
- 3rd email: 15% OFF
- 4th email: your discount expires

Do instead:

- Your order is ready to ship (1st email sent in 30-45 min)
- 2nd email: money-back guarantee
- 3rd email: $6.21 credit
- 4th email: store credit expires today

[Zak @zakburgers]

3k followers 🧏🏻‍♂️

I went from 0 to 6 fig/month just from posting on X

Would've never believed it if someone told me this 2 years ago

It genuinely changed my life, I met so many people who became my close friends and helped me grow

Post , connect and be yourself

[Zak @zakburgers]

Absolute banger email from HEARS

9-5ers got converted fs🧏🏻‍♂️

[Zak @zakburgers]

This one email made $63k revenue in 24 hours last November

Last year we sent this Black Friday early access campaign and framed it as a cashback credit which people got as loyal customers

It brought a ton of sales since it gives a feeling of being chosen

There are 5 factors that helped this email perform crazy:

1 - Plain text, zero design

It looks like a personal message, not a campaign, everyone else is sending graphic emails in November, so a plain one stands out in the inbox and gets read instead of skipped

2 - Showing their account email

Account right in the body makes it read like a real account notification, not a marketing blast. Same pattern people see from their bank or Amazon, so the brain processes it as admin, not promo - and admin emails get opened

3 - Credit, not discount. "$7.83 credit" feels like money that's already yours. People hate losing money more than they like saving it

4 - Odd, personalized amount. $7.83, not $10. Looks calculated for that customer, which makes it feel real and earned. A round number reads as a generic blast

5 - Hard deadline plus early access. Exact date and time, so there's no "I'll do it later." And "before Black Friday even starts" makes them again feel chosen

[Zak @zakburgers]

I have 6 clients with the same surname “Nguyen”

That’s what I call a monopoly

[Zak @zakburgers]

man I love autumn so much

I hate living in hot countries

not a popular opinion, but summer sucks, it's so hard for me to be efficient in the summer

Q4 is my fav season, it lets me stay alone w my thoughts and just put the work in

autumn>>>>summer

[Zak @zakburgers]

Planning to visit the US in October

Who's down to meet up?

[Zak @zakburgers]

Rosabella running the same gamified pop up form as Gruns

The thing is, customers are tired of seeing the same simple pop-up forms every time, and it annoys them

Instead, you should make sure your pop-up form is a pattern breaker - offer, format, design

OPTIMISE IT!!!

I'm A/B testing gamified pop-up forms with all of my clients, and these are actually crushing

The more unique they are, the higher the submit rate often is, which is the most important thing for a pop-up form

But before launching it, you should understand that it doesn't work for every target audience, so it needs to be tested

[Zak @zakburgers]

small tip

make your email campaigns look different in terms of design and colours

a mistake that a lot of stores make is that they send same-looking emails, and customers pretty often just skip them immediately since they think they already opened that email before

[Zak @zakburgers]

HIRING!!!

Looking for absolute killers with experience in: client communication and email marketing - Klaviyo + other Shopify apps

Apply below 👇

https://t.co/K2Kxe0QEVo