Behold my manifesto. Lots of heart and oomph went into writing this piece for @TheJuiceHQ Please enjoy.
Thanks to my fellow wrestling tag partner @IndyMcGrath for allowing me give 1-2-3 to #B2BMarketing
New B2B Marketing Sucks: Stories from the People Fixing it from @MarkWingdinger. 💡
🧃Defining your beliefs and lead with them
🧃Knowing who is NOT right for your product
🧃Marketing from the inside out
🧃Proving what you’re about
https://t.co/6bxws6Wom9
There isn’t a single company on earth that needs a #SuperBowlAd to be successful.
And that’s probably all you need to know to recap this (or any) year’s spots.
There was a time in college where twice a week I'd get to go to a poetry class at 8:30am, listen to poetry being read, study it and drink coffee.
I miss those days. ☕️
You gotta feel for weather reporters who stand in the middle of hurricanes. What is the point?
Wind blows hard in a hurricane. We get it. You don’t have to risk your life to remind us.
“If you can't motivate someone to choose your option over all others without telling the complete truth, you're pushing a non-consensual message that distorts reality.” - Joanna Rutter
Every #B2B Marketer should read this from @CampfireLabsCo
https://t.co/1nI4NTlP6N
@rustybrick That basically prohibits good customer support from being accurately reflected.
Plenty of times we’ve saved a client or changed their mind by just answering their need that caused a bad review.