MarlinSEM

The nerd-powered Google Ads management company. 🤓 We specialize in helping small businesses get better results from their Google Ads campaigns. #sem #ppc

[MarlinSEM @marlin_sem]

Here’s why we almost walked away from this California therapist’s #GoogleAds account - and how a campaign restructure helped her practice thrive again.
https://t.co/89eaKMoFfh

[Michael Marlin Jr. 🤓 @mikemarlinjr]

Smart bidding ✅
AI Max 🟧
Full campaign automation ❌

https://t.co/UMRMtvc3zd

[MarlinSEM @marlin_sem]

Some AI-powered features in #GoogleAds can improve your campaign performance. Others can wreck it. 😱

https://t.co/0OM2hTnMH3

[MarlinSEM @marlin_sem]

There are many metrics in @GoogleAds you should pay attention to. "Optimization Score" is not one of them.

https://t.co/tqP5XCdHhG

[Michael Marlin Jr. 🤓 @mikemarlinjr]

Remember: Just because #GoogleAds tells you to do something doesn't mean you should. 💫

[Michael Marlin Jr. 🤓 @mikemarlinjr]

This is an important read for all @GoogleAds advertisers.
https://t.co/6Y2bXUlH50

[MarlinSEM @marlin_sem]

"Why would @GoogleAds give bad advice that could hurt our campaigns?" Here are the main reasons. 👇
https://t.co/3kBmGCSF8B

[Michael Marlin Jr. 🤓 @mikemarlinjr]

Some are worse than others, but generally speaking, businesses with limited budgets need to be very careful about following @GoogleAds recommendations when creating their campaigns.
https://t.co/EfC5G5Eqai

[MarlinSEM @marlin_sem]

🚨 For many advertisers, these settings will waste your money and kill your chances of success from the start. #googleads #ppc #pccchat
https://t.co/bog3aR9kYo

[Michael Marlin Jr. 🤓 @mikemarlinjr]

Hidden search terms in @GoogleAds are back in the news, following a new report by Search Engine Land. Here's how to check how much you're spending on these questionable clicks.
https://t.co/wOMRrnK6xi

[MarlinSEM @marlin_sem]

If you're getting spam leads from @GoogleAds, you're probably doing something wrong. 🤔 #ppc #googleads
https://t.co/YnoDC44qX1

[MarlinSEM @marlin_sem]

Google Ads support is not what it used to be. 😩 But there are ways to get your case in front of the right people. ☑️
https://t.co/ClsRHWy07g

[MarlinSEM @marlin_sem]

Want more control over who sees your Display ads in #GoogleAds? Turn off optimized targeting. Here's how.
https://t.co/WCb2bzr3wL

[MarlinSEM @marlin_sem]

Will #GoogleAds work for your small business? 🌻 Setting the right expectations is a crucial first step.
https://t.co/JVLSClr7l2

[MarlinSEM @marlin_sem]

No impressions? No clicks? Nothing happening whatsoever? Here's what to check ☑️ #googleads

https://t.co/09UTehyDpf

[MarlinSEM @marlin_sem]

New reason #7: Spam and bot traffic. 😩 Here's what you need to consider before using Performance Max in Google Ads.
https://t.co/6UxmQe8EDk

[Michael Marlin Jr. 🤓 @mikemarlinjr]

🚨 Did you know about this hidden section of auto-asset settings in #GoogleAds (which can alter your ads even if all other auto-apply recommendations are disabled?)

To turn them off, go to: Assets > More > Account-Level Automated Assets > More > Advanced Settings 😩

[MarlinSEM @marlin_sem]

In @GoogleAds, negative keyword match types function differently than their positive counterparts. Here's a handy cheat sheet. 🙌
https://t.co/BSi5RBaYUO

[MarlinSEM @marlin_sem]

Search terms in PMax are marked as “private” if they’ve been searched by fewer than 50 unique users within a 90-day period.
https://t.co/gYZp8gA311

[MarlinSEM @marlin_sem]

🚨
https://t.co/zUxGXQAdWu