Marmalead

The OG Etsy SEO tool 💎 Helping sellers since 2015. Now powered by AI ✨ Get Marmalead 👉

[Marmalead @marmalead]

👉 Now we want you to pick the next niche we spy on. Which Etsy category should we run Shop Intel on next?

[Marmalead @marmalead]

We just launched a new tool inside Marmalead called Shop Intel. It lets you look inside any Etsy shop and see the entire business behind the storefront.

Revenue, marketing channels, pricing strategy, tech stack, top products.

One search makes it all visible.

[Marmalead @marmalead]

We tested it on the #1 jewelry shop on Etsy and the results were eye opening. There’s way more to running a successful Etsy shop than you think.

(Comment “Spy” if you want the full breakdown).

[Marmalead @marmalead]

Your biggest competitor. The shop you’ve been quietly studying for years. At the click of a button you can see what’s actually going on behind the scenes.

It’s time to spy on your Etsy competitors like never before 🕵️

[Marmalead @marmalead]

CaitlynMinimalist is the #1 personalized jewelry shop on Etsy. $150 million in estimated revenue. 3.8 million sales.

If you sell on Etsy, you already know who she is. But you’ve never seen inside her business like this.

[Marmalead @marmalead]

We took a deep dive into CaitlynMinimalist on our blog. But the best way to see what Shop Intel can do is to just run it yourself.

It’s live in every Marmalead dashboard right now. Type in any shop and see what’s behind it.

[Marmalead @marmalead]

Listings are just the surface.

The real playbook is everything behind the storefront: the channels, the tools, the pricing, the content. That’s what separates a starter shop from a full business.

None of that is visible from your shop page. But it is with Shop Intel.

[Marmalead @marmalead]

She’s active on Instagram, Pinterest, and TikTok but completely dark on Facebook, YouTube, and paid ads.

She didn’t get to #1 by being everywhere. She picked her channels.

Eleven years of quietly building behind the scenes.

[Marmalead @marmalead]

So obviously we pointed it at CaitlynMinimalist.

And what came back was pretty eye opening…

She’s running a custom Shopify site alongside her Etsy shop.

She’s paying for Klaviyo (a premium email platform nobody invests in unless it’s making real money)

[Marmalead @marmalead]

We just built a tool inside Marmalead called Shop Intel.

Type in any Etsy shop and it shows you the entire business behind the storefront. Not the same tired listing details. The full business.

[Marmalead @marmalead]

We got our hands on something we probably shouldn’t have.

Exposing tomorrow.

[Marmalead @marmalead]

But Engagement matters more than search volume. Here’s why.

A buyer that clicks is showing interest. A buyer that browses the front page is just window shopping.

High engagement means real shoppers are acting on that keyword. And that’s data worth chasing.

[Marmalead @marmalead]

An Etsy keyword with 80k searches sounds like a good opportunity. But it’s not.

1M listings are already using it and most buyers never looked past page 1.

Find the keyword with 8k searches. Those searches actually matter. And if your listing is good enough, it’ll break through.

[Marmalead @marmalead]

Starting at “$60 for the EPUB” 😵

[Mom of 10 @castlehillmom]

Etsy kills me with the deceptive way they advertise prices.

[Marmalead @marmalead]

Amazon just opened its entire logistics network to any business (including Etsy sellers). Storage, fulfillment, last-mile delivery.

If you’re eating high shipping costs on Etsy, Amazon’s Multi-Channel Fulfillment lets you ship Etsy orders directly from Amazon warehouses.

[Amazon @amazon]

TODAY: Amazon is opening its entire logistics network—freight, distribution, fulfillment, and parcel shipping capabilities—to every business, of all types and sizes. 📦

Amazon has built one of the most reliable and efficient supply chains on Earth. Now, Amazon Supply Chain Services gives all businesses access to the same infrastructure that moves, stores, and ships goods for hundreds of thousands of Amazon sellers.

Healthcare, automotive, manufacturing, retail, and more. Businesses across industries can now tap into Amazon's logistics network. Learn more here. ⬇️

[Marmalead @marmalead]

🚨 Etsy Confirms: US listings with shipping over $6 now take a direct hit in search ranking.

If you’re pricing shipping separately instead of building it into your listing price, you may be paying for it twice.

Once at checkout. And again when your visibily tanks.

[Marmalead @marmalead]

On Etsy, you can have the perfect keywords and still rank on page 4.

The algorithm watches what happens after shoppers click. Did they stay, favorite, or buy?

Bad photos and weak pricing cancel out good SEO. Fix your listings first. Then work on your keywords.

[Marmalead @marmalead]

If your Etsy listing gets clicks but stops climbing, the problem usually isn’t bad keywords or a stale listing.

It’s that buyers are clicking without buying.

Sounds simple. But it's one of the most common reasons Etsy listings stall after initial traction.

[Marmalead @marmalead]

The bottom line:

If your Etsy product only looks good in a mockup, it’s weak. If it fits naturally into someone’s daily routine, it sells.

Design for real use, real homes, and real habits.

That’s how small sellers compete with big brands.

[Marmalead @marmalead]

Brands used to sell products that said “look at us.”

Now the best products say “this is you.”

Sellers who understand that win long-term.

[Marmalead @marmalead]

If you sell handmade coffee mugs:

Prioritize comfort and intention. Shape, weight, glaze, and feel.

Let the product do the talking.