Hailey Bieber’s Rhode is truly a trailblazing brand. They have managed to succesfully launch a beauty brand in a saturated market and have been able to keep the momentum, launch more succesful products, and drive excitement with innovation (marketing tactics & npd)
Glossier does it again! I was literally thinking about when they would expand to more retailers since it has been so fun and easy to being able to buy direct or at Sephora. Love to see @glossier continuing to evolve 👏🏼
If you live in London and work in marketing, advertising, or media, stay tuned to all the great industry events organized by the IAA
More info here: https://t.co/Zwy6Nphzpy
Deal is confirmed. @walmart buying @vizio for $2.3B
—Deal gives Walmart critical access to Vizio's operating system data to help fuel its growth into Connected TV ads
—Walmart's ad biz soon expected to be more profitable than its brick & mortar grocery biz
https://t.co/O086MBpNrF
•attention during the superbowl outperformed linear TV benchmark
•ads that featured celebrity drove the highest attention
•attention levels change by age https://t.co/DiKpSAO1Pv
“The value of digital and AI capabilities is real”
Rewired and running ahead: Digital and AI leaders are leaving the rest behind https://t.co/ie9XCGWcDs via @McKinsey
I used Skin Rock’s face cleanser and moisturizer and will probably purchase once I finish my current products. I’ve been using their Retinoid 1 and absolutely love it! This is a brand that I trust and can see the benefits
I think reaching @soulcycle users via the app and in the studios makes a lot of sense for beauty brands! Loved the in-app promo for The Ordinary and loved discovering more from Skin Rocks by @CarolineHirons range!
Minimal and cool ad from @McDonaldsUK. I would only love if it was digital screens and they could serve it dynamically only during the morning to drive relevance. I would also have triggers around proximity to their restaurant locations