What people think branding is:
Logo, website, typography, colour palette..
What branding really is:
core values, mission, voice, personality, usp, target market, purpose, positioning, logo ๐๐ฝ every single choice you make
Questions brands should consider before entering the space:
Why is this the best strategy for my community?
Does this align with my brand vision, message, and values?
Why does the concept work best for my target?
Why is this a good idea? #NFTCommunity