Kristian Marquardsen

Director of Technical Services @Anthill_Agency
#AnthillActivator #DigitalContent management expert with more than 10 years experience in #Pharma #Healthcare

[Sari Carter @SariRuthCarter]

Day 3! And with a great line up of keynote speakers today! @Anthill_Agency is looking forward to a strong closing to this years #efpBarca! If you haven’t already, come say hello at booth 35.

[Sari Carter @SariRuthCarter]

Global need to consider how they’re work is perceived in the markets. Global make things possible when it comes to tools and processes. But in order to be agile a balance must be struck between the two so all involved are empowered. #panel #efpbarca @Anthill_Agency

[Kristian Marquardsen @marqkris]

Very interesting panel discussions on customer experience and customer engagement at #efpbarca with @PhilippeKirby, Florent Eduard from @grunenthalgroup and Frédéric Ohayon

[Kristian Marquardsen @marqkris]

"plumbing and capabilities are in place, but we need to bring the people and processes along" says @PhilippeKirby on driving customer engagement #efpbarca

[Sari Carter @SariRuthCarter]

Great point @PhilippeKirby. I think we have a tendency to overcomplicate the concept of personalization. It starts with relevance and that doesn’t require segments of one at all. #efpbarca @Anthill_Agency

[Sari Carter @SariRuthCarter]

Real talk from Morten Kruse Sørensen of @novonordisk about the unfortunate silos that happen between sales, marketing, and medical. More importantly - highlighting the efforts at Novo to change this morning forward. #efpbarca @Anthill_Agency

[Sari Carter @SariRuthCarter]

Patients: “Don’t give us another app.”

Pharma: -new app-

Nice to hear from Herluf Nis Thomsen that @novonordisk was able to identify that “just” a new app wasn’t the solution. But that there was opportunity with something more useful and dynamic - a chat bot. #efpbarca

[Sari Carter @SariRuthCarter]

Are we ready for Day 2 here at #efpbarca? Yes! Stop by booth #35 to say hello to these morning people. @Anthill_Agency @Viv_Howells @marqkris!

[Dr. Thomas Blatter @dr_blatter]

how do we become more Luke than Darth Vader?

[Sari Carter @SariRuthCarter]

Thanks for a great first day @eyeforpharma! Looking forward to Day 2. But first - taking a moment to focus on the people! 🥂#efpbarca @Anthill_Agency

[Sari Carter @SariRuthCarter]

Good point! Maybe more applicable to commercial efforts not development. #efpbarca

[Sari Carter @SariRuthCarter]

It was a pleasure to work with @Veeva_EU on this years showcase for #VECMS! If you want to learn about how you too can quickly and compliantly develop and edit content IN Vault find us at booth G10. #AnthillActivator @Anthill_Agency

[Kristian Marquardsen @marqkris]

Back from a great @VeevaSystems DAM event in Amsterdam, learning about how different #pharma companies are approaching #DAM in their organizations, which challenges arise, and how they activate the organization to embrace it.
https://t.co/k36rNfHLTG

[Sari Carter @SariRuthCarter]

Great way of describing a content management challenge from Jay McMeekan from @BayerPharma #DAM4LSEU @Veeva_EU

[Sari Carter @SariRuthCarter]

Measuring ROI by channel is like deciding which drink last night is responsible for the hangover. -@drpenzesjanos love this comparison and way of thinking. #DigPharm @DigitalPharma @Anthill_Agency

[Sari Carter @SariRuthCarter]

Some great numbers from @drpenzesjanos on an app for women in Hungary. Fitting for such a nice clean slide. #DigPharm @marqkris

[Sari Carter @SariRuthCarter]

Chat Yourself has me crying myself. What a lovely and meaningful tool @CiprianiClaudio #DigPharm @BOLDpharma @Anthill_Agency @DigitalPharma

[Kristian Marquardsen @marqkris]

@urigoren reveals what matters for teledetailing #digpharm

[Kristian Marquardsen @marqkris]

@urigoren at #DigPharm: teledetailing in pharma is a way to increase the number of touch points while reducing the cost pr touch point.

[Dr. Pénzes János @drpenzesjanos]

Humbling message about digital innovators: what is it that we really do? #digpharm