Marrssup

AI content + UGC systems that make consumer apps spread

[Marrssup @marrssup]

Vertical 9:16 handheld phone video, 15 seconds, one unbroken take, no cuts. A massive indoor soundstage water tank. Filmed from slightly above, standing behind the film crew: in the foreground, dolly track rails and the backs of several camera operators in black "EFFECTS CREW" t-shirts, hunched over big cinema cameras at the concrete edge of a huge pool. Beyond the water: a large-scale miniature of LOS ANGELES — a Santa Monica-style pier with a small ferris wheel and tiny pastel buildings on wooden pilings, a pale miniature beach with tiny palm trees and beach umbrellas, and a cluster of miniature downtown towers further back. Behind everything, a towering BLUE SCREEN wall covered in orange tracking marker crosses. Overhead rig lights. A black camera crane arm reaches over the set from the upper right. 0–2s — The pool dead flat, crew silent at their cameras. An unseen voice echoes across the stage: "…and — ACTION!" 2–4s — A heavy mechanical release at the far end: pneumatic clunk, a metal latch dropping, deep hydraulic groan, the rising rush of displaced water. A swell forms and rolls across the tank toward the pier. 4–9s — The wave BREAKS over the pier — whitewater explodes through the ferris wheel and the tiny pastel buildings, palm trees submerge, miniature structures tear loose and float. Over the roar, shouted instructions: "Camera three — stay on the wheel!" The surge ploughs on into the miniature downtown, foam flooding between the tower bases. 9–13s — The surge reaches the near concrete lip and pours over it onto the wet stage floor. Water slapping concrete around the dolly rails. A shout: "Back up! Back up!" — the crew scrambles back, boots splashing, one operator lifting his tripod. The phone camera drifts right and tilts down, following the water sheeting over the edge. 13–15s — The roar drops to draining and dripping between the rails. The half-drowned ferris wheel drips in the distance. Miniature-scale water — small fast droplets, tight foam, visible surface tension against the tiny buildings. All voices off-screen, no speaking face, no lip-sync. Live production sound, huge hall reverb, no music. Handheld phone shake, natural stage light, no grade. Negative: centered, symmetrical, wide establishing shot, eye level, full bodies posing, ceiling only, static camera, real city, real ocean, music, score, voiceover, narrator, visible speaking face, lip sync, subtitles, cut, scene change, readable text beyond the shirt, logos.

[Marrssup @marrssup]

Claude won’t give you a compelling video script just because you ask for one.

I come up with the concept, then direct the hook, scene, pacing, and what happens on screen. Scriptwriting skills on GitHub can help, but you still have to make the creative decisions.

Here’s the script I used:

[Charly Wargnier ♨️ @DataChaz]

the kind of video my mum sends me asking if it’s real

[Marrssup @marrssup]

Running UGC campaigns for consumer apps has made “taste” very concrete for me.

My feedback on a language-learning video might be:
→ Start with the creator’s reaction.
→ Show the product.
→ Make the app’s name readable so viewers know what to try.

“Make it better” gives the creator nothing. “Move this reaction to the opening” gives them an edit.
I’m applying the same approach to AI content: turn each recurring correction into a rule for the next brief.

My test: can a stranger understand the joke, see what the product does, and name it afterward?

[Machina @EXM7777]

https://t.co/2cnMTXTMl1

[Adrian Solarz @adriansolarzz]

https://t.co/RpKK2WJEAS

[Marrssup @marrssup]

For consumer apps, the best UGC payout structure is:

-10$ per video cross posted on TT and IG (min. 1k views)
-Bonuses on top, up to 1M views
(per video, non-stacking):
•25K views → +$25
•100K views → +$100
•500K views → +$300
•1M views → +$500
-They have to create and warm up brand new accounts for 3/4 days.
-Post 2x a day, 60x a month.
-Give them 5 viral formats they can get inspired from and a list of hooks.
-Give them CTA instructions, basically how to mention your brand.
-Review their videos before they can post! Coach them, be specific, it’s really important. Don’t assume they know.
-Hire creators with expressive eyes!
-Treat them with respect, and make it fun. Long term relationship pays out!

Our top creator has 3.5M views across 110 posts.

Most important?
The 1000 minimum view requirement.
It allows you to scale with less risk and it's fair for both, why would you pay for videos with low intention and bad performance?

Talking videos have best conversation rates but are harder to make and depends on creator. Long Text videos do not convert that much.

PS:
Focus on your best creators and increase their payment. Don’t do that for average creators.

There are so many creators that are willing to do it for your price. I get 1 creator for approximately every 30/50 DM on sideshift outreaches with $10 a video cross posted.

[Ira Bodnar @irabukht]

building UGC in-house might be the worst thing that’s happened to me this year

[Marrssup @marrssup]

3.4M views. One creator on SideShift. 15 days.

The curve adds some context: almost two quiet weeks before the spike.

That’s what I’d add to this: decide how long you’ll test before the first post goes live. Otherwise, a slow start can turn into a premature verdict.

It doesn’t mean every creator will break out if you wait. But give yourself enough posts to judge the hooks and formats, not just the first few days.

[Roman Khaves @roman_khaves]

https://t.co/CQSILhBXP5

[Jonny UGC @jonnyscales]

https://t.co/4NxaLZzJkk

[Marrssup @marrssup]

ok Genjutsu is wild.

made a fight between 2 language learning app mascots.

guess which movie I used.

[Marrssup @marrssup]

https://t.co/IsL1oBZFrH

[Lucas Patiri @lucaspatiri_]

https://t.co/CZueUct2Eb

[Yurii Rebryk @rebryk]

We hit 3B+ views on TikTok/IG/YT with $0 ad spend in 16 months 🚀

This was one of the biggest growth levers for scaling Fluently from $0 to $6M ARR.

Here's my blueprint for hacking UGC growth on social media 👇

[Marrssup @marrssup]

@adriansolarzz HOOKS

[Jake Castillo @jakecastilloooo]

https://t.co/M1FkRTGivW

[Jake Castillo @jakecastilloooo]

In the early days of Cal AI, we had creators on $400/mo deals.

By the end, our minimum was $1,000 to $10,000.

Small creators didn't stop converting.

We just learned it takes the same hours to manage a creator doing 1M views a month as one doing 30K.

Spend all your time and resources on the million-view relationships.

[el.cine @EHuanglu]

i dont think people realize how big this is

Seedance 2.5 now can generate 30s 4K videos from one prompt.. with up to 50 ref..

one click filmmaking is here

[Alex @alexxgrowth]

https://t.co/fWHuJ4VrxU

[Alex @alexxgrowth]

the only way to succeed in 2026 is by going viral

so here's how to actually find viral formats for your brand:

first brainstorm w/ chatgpt 50 keywords in your niche

then make a notion table and create these tabs:

link, sound, hook, format, visuals, editing notes

-> search your keywords on instagram and tiktok

-> only save videos over 100k to +1m views

-> save the links to the videos on your notion

-> save the sound of the video

-> save the hook

-> what format was it, slideshow/storytime/a text overlay w/ video etc

-> note what was happening in the video

-> pattern Interrupters eg. location switch, sudden zoom

-> and how was it edited etc

every little thing matters when it comes to going viral

even the text color and font make a huge difference

once you have 10-20 viral formats

start spinning up content in your own niche

and try to make them better than the original video

before posting the videos

warm up your account for at least 2-3 days

by watching + interacting w/ content in your niche

if you do this properly

you should be able to go viral within a week

[Marrssup @marrssup]

@vitaliidodonov MRR

[Marrssup @marrssup]

@lorenzo_pravata hey haven't received it

[Marrssup @marrssup]

@Bogzabs96 AI