Markus Repetschnig

CEO @Admetrics | Mission control for e-commerce

[Markus Repetschnig @mars_303]

DM me for an extended 8-week free trial of @admetricsio

[Markus Repetschnig @mars_303]

This is our new CMO Steffen. First task: explain attribution. His conditions: a bubble bath, champagne, and a butler named Giovanni.

We said yes to all three.

#attribution #bubbles

[Markus Repetschnig @mars_303]

ou are financing growth with hope.

At @Admetrics, the winners follow a strict doctrine: Non-Sub: Payback <90 days. Subscription: Payback <6 months. Anything else is gambling.

Ignore these thresholds, and you might win market share. But you will lose control of your liquidity.

[Markus Repetschnig @mars_303]

Across all our accounts we see one brutal correlation:

A CAC Payback >90 days leads to a cash crunch in Q4 80% of the time.

Let that sink in. 👇🏼

[Markus Repetschnig @mars_303]

Most founders stare at 12-month LTV models. They justify high CACs with "future profit." They build complex spreadsheets to hide simple inefficiencies.

But your inventory bills are due today. Not in 12 months.

A 6-month payback isn’t an investment. It’s an unsecured loan.

[Markus Repetschnig @mars_303]

We built Admetrics as "Mission Control" for brands who value operational excellence over vanity metrics.

Real CM2. Real Attribution. No fluff.

If you want to see where your budget actually goes, PM me.

[Markus Repetschnig @mars_303]

Why your "Winning Creative" is slowly killing your ad account in 2026.

Most brands scale blindly:

One winning creative.
Double the budget.
Three weeks later, CPA explodes.

Panic in Slack.

The diagnosis is simple: The algorithm is bored.
And you are paying for it. 👇

[Markus Repetschnig @mars_303]

If you think you can scale in 2026 with the same 3 ads you used in Q4 2024, the market will correct you.

Feed the algorithm. Or accept declining contribution margins.

There is no middle ground.

[Markus Repetschnig @mars_303]

3️⃣ Creative Velocity (The Pulse)

When do you ship new ads? Amateur: "When performance drops." Pro: "Every Tuesday."

You must challenge your winners while they are still alive.

Rule: If Frequency > 4 or CTR drops for 3 days → Rotate. Immediately.

[Markus Repetschnig @mars_303]

2️⃣ Creative Diversity (The Angle)

Testing 10 variations of the same image is not testing. That’s spam.

Diversity means different Triggers: Angle A: Logic / Price Angle B: Status / Social Proof Angle C: Fear / FOMO

If you hit a user with the wrong context, they scroll.

[Markus Repetschnig @mars_303]

If you miss one, you burn cash.

The Trinity determines if you get CM2 or just impressions:

1️⃣ Creative Liquidity (Technical Access)
2️⃣ Creative Diversity (Psychological Angles)
3️⃣ Creative Velocity (Operational Speed)

Here is how they break:

[Markus Repetschnig @mars_303]

The era of "Targeting Hacks" is dead. Exclusions, interest stacking, manual bid caps - that’s 2019.

Today, Creative IS Targeting.

You don't win by outsmarting the settings.

You win by mastering the "Holy Trinity" of Creative Scale.

[Markus Repetschnig @mars_303]

@recap_david AGENT